Publications

December 2009 (Revised October 2015)
Case

Diamond Foods

By: David E. Bell and Mary Louise Shelman

CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and promotion strategy, and specifically its marketing department have been built... View Details

Keywords: Agribusiness; Business Model; Customer Focus and Relationships; Leadership; Marketing Strategy; Consumer Behavior; Organizational Change and Adaptation; Cooperative Ownership; Agriculture and Agribusiness Industry; Retail Industry; United States

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers directly to understand their pain... View Details

Keywords: by John Quelch

10 Nov 2022
Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

are more generous and equality-oriented than men. I was surprised about the extent to which we couldn’t find any contexts in which these believed differences didn’t go away.” Would I be upset if a man did that? Women in the workplace needn’t View Details

Keywords: by Shalene Gupta

03 Feb 2010
Working Paper Summaries

Accountability and Control as Catalysts for Strategic Exploration and Exploitation: Field Study Results

Keywords: by Robert L. Simons

Research Summary

Financing New Business Formation

By: Paul A. Gompers

New business creation has become a potent force for economicdevelopment in the United States. Prior to 1980, large firms created the majority of new jobs in the American economy. While considerable debate rages over whether small firms are the source of recent job... View Details

November 1993 (Revised June 2007)
Case

Jack Thomas

By: John P. Kotter and Andrew P. Burtis

This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details

Keywords: Power and Influence; Behavior; Leadership Style; Strategy; Rank and Position; Publishing Industry

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

specifically his descriptions of the manifold research that's going on on happiness, did you yourself change your own definition of what happiness is? What did you what did you learn or change? Winfrey: What I learned is that days where... View Details

Keywords: by HBS Staff

22 Aug 2016
Research & Ideas

Master the One-on-One Meeting

for you for awhile and you’re just kicking off 1:1s, or they are a new hire and you’re rolling them into the fold, set expectations up front. I am a big believer in being clear about behavior changes. If this is a new process you are... View Details

Keywords: by Julia B. Austin

08 Mar 2021
News

COVID Killed the Traditional Workplace. What Should Companies Do Now?

March 1996 (Revised February 2006)
Case

Arborite

Describes the competitive position of Arborite, a Canadian manufacturer of high-pressure laminates (HPL) (a product sold under the Formica name in the United States). Arborite's market share has slipped, and a new general manager must evaluate whether a change in... View Details

Keywords: Cost Accounting; Consumer Behavior; Manufacturing Industry; Canada

May 2008
Journal Article

Future Lock-in: Future Implementation Increases Selection of 'Should' Choices

By: Todd Rogers and Max Bazerman

People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not want to). Some posit that this tension arises from the competing interests of a deliberative “should” self and an affective... View Details

Keywords: Decision Choices and Conditions; Research; Behavior; Conflict of Interests

Find at Harvard

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

organizational changes led to delayed identity crises. “It’s easy to mandate structural changes,” Raffaelli says. “But mandates for structural change don’t mean that behaviors... View Details

Keywords: by Carmen Nobel

Program

Ascending the Peak: Finding the Leader Within—Virtual

themselves better, you will gain inspiration to be your best self as you build a tool box of specific action-oriented behaviors and perspectives to help you get there. Through live engagement with renowned Harvard Business School faculty,... View Details

2016
Working Paper

The Empirical Economics of Online Attention

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details

Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking