Publications

December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States

July 2001 (Revised May 2002)
Case

WWWW - Who Will Win Wireless?

This case discusses different players in the wireless Internet industry and asks readers to evaluate the likelihood that they will create and capture value. View Details

Keywords: Internet and the Web; Success; Mobile and Wireless Technology

2022
Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld

Keywords: Internet and the Web; Society

Read Now

1999
Book

The Internet University

By: D. Q. Mills

Keywords: Internet and the Web; Education

2016
Working Paper

The Search for Peer Firms: When Do Crowds Provide Wisdom?

By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang

In knowledge-based economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform exceptionally well. We... View Details

Keywords: Peer Firm; EDGAR Co-search; Analyst Co-coverage; Wisdom Of Crowds; Performance Benchmarking; Crowd Of Crowds; Internet and the Web; Accounting

SSRN

Read Now

December 1998
Supplement

Air Products' Internet Strategy, Video

By: F. Warren McFarlan

Keywords: Internet and the Web; Strategy; Aerospace Industry

2001
Article

Online-Marketing-Controlling

By: Alexander Kracklauer, D. Quinn Mills, Olaf Passenheim and Dirk Seifert

Keywords: Internet and the Web; Marketing

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Technology Industry; Technology Industry

05 Jul 2006
Working Paper Summaries

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

Keywords: by Alan D. MacCormack, John Rusnak & Carliss Y. Baldwin; Web Services; Web Services

First Quarter 1996
Article

Electronic Commerce: Building Blocks of New Business Opportunity

By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston

Keywords: Internet and the Web; Opportunities

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

people web development for fun, and getting them amazing jobs and careers. I was blown away. That’s when the light bulb went off. Since then, we’ve done fairly well. We’ve trained over 500 graduates and maintain a 99 percent job placement... View Details

Keywords: Technical and Trade Schools; Educational Services

November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

24 Apr 2014
News

Using an online platform to reinvent education

Students can take advantage of the extensive library of more than 6,000 educational videos, 100,000 interactive challenges, and assessments from any computer with web access. Every interaction with the system is logged so that parents and... View Details

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance