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- All HBS Web (1,028)
- Faculty Publications (506)
- February 2022
- Teaching Note
AptDeco: Circular Economy Furniture Marketplace
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Web Services Industry; Web Services Industry; Web Services Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
- 01 Dec 2000
- News
The Birds and Bees in China
information seemed to be pornography or very clinical information on reproductive health from the government." Shunning risqué material, Kenny's Hong Kong-based Dotlove.com Web site features a wholesome mix of online polls, quizzes, and... View Details
- 01 Jun 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What’s to Be Done about... View Details
- 01 Mar 2009
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. The Value of a ‘Portable’... View Details
- March 1998 (Revised June 1999)
- Case
DigitalThink: Building a Sales Force
By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
- 01 Oct 2001
- News
Ethics Fellowship Announced
The deadline for receipt of applications is December 1, 2001. To receive an information packet and application, please contact: The Center for Ethics and the Professions Harvard University 79 John F. Kennedy Street Cambridge, MA 02138 Tel. 617-495-1336; Fax... View Details
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
terms of where value is added in the supply chain . The value is created through the service of helping customers find what they want within the sea of choice . It is ironic that the Internet, which is supposedly the key driver of... View Details
Keywords: by James Heskett
- June 2014
- Teaching Note
Steve Carpenter at Cake Financial
After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details
- 19 Dec 2008
- News
WHBS, 820 on Your Dial
Almost fifty years before HBS developed a broadcast presence with its own Web site in 1996, the School had a rather limited one: the radio station WHBS, which was in operation from 1948 to 1964 or 1965. It was limited because the... View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
If there is one job that many software analysts and programmers cannot stand, it is testing software on the path to launch. The grinding concentration and repetitive nature of the tasks serve to drive many techies around the bend. Testing—due in no small part to the... View Details
- May 2024
- Supplement
Forest Park Capital (A)
By: Richard S. Ruback and Royce Yudkoff
During the Covid-19 Pandemic in 2020, Betsy Harbison formed the search fund Forest Park Capital with the intention of purchasing a small business. The case conveys the details of Betsy’s final decision at the terminus of her search, between a software company... View Details
Keywords: Search Fund; Entrepreneurship Through Acquisition; Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Problems and Challenges; Web Services Industry; Web Services Industry; North America; Missouri
Ruback, Richard S., and Royce Yudkoff. "Forest Park Capital (A)." Harvard Business School Multimedia/Video Supplement 224-719, May 2024.
- March 2017
- Case
Swagbucks
By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Web Services Industry; United States
Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
- July 2010 (Revised April 2016)
- Teaching Note
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse
Teaching Note for 510092. View Details
Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Web Services Industry; Web Services Industry
- July 2006 (Revised February 2007)
- Supplement
LinkedIn (B)
By: Mikolaj Jan Piskorski
Piskorski, Mikolaj Jan. "LinkedIn (B)." Harvard Business School Supplement 707-407, July 2006. (Revised February 2007.)
- April 2003 (Revised July 2011)
- Case
eBay, Inc. (B)
By: Stephen P. Bradley and Erin Sullivan
Updates development at eBay, Inc. through June 2002. View Details
Bradley, Stephen P., and Erin Sullivan. "eBay, Inc. (B)." Harvard Business School Case 703-499, April 2003. (Revised July 2011.)
- January 2003 (Revised May 2003)
- Case
Yahoo!'s Stock-Based Compensation (C)
By: Paul M. Healy and Jacob Cohen
Supplements the (A) case. View Details
Healy, Paul M., and Jacob Cohen. "Yahoo!'s Stock-Based Compensation (C)." Harvard Business School Case 103-044, January 2003. (Revised May 2003.)
- August 2002 (Revised February 2003)
- Case
Myteam.com
By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running... View Details
Keywords: Cash Flow; Financial Management; Leadership Style; Crisis Management; Resource Allocation; Alliances; Sports; Web Sites; Web Services Industry; Web Services Industry
Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "Myteam.com." Harvard Business School Case 503-026, August 2002. (Revised February 2003.)
- April 2001
- Teaching Note
Barnesandnoble.com (A), (B), and (C) TN
By: Jeffrey F. Rayport, Goutam Challagalla and William A. Sahlman
Teaching Note for (9-898-082), (9-901-023), and (9-901-024). For book only. View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
Good people are essential for success. Keep the product and the process simple. Deliver the most reliable service at the lowest cost. Invest the time to connect with employees and customers. These are the basic tenets fueling the... View Details