User Generated Content - Publications - Faculty & Research

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

Summing Up The jury is in. Nearly all respondents to this month's column would advise U.S. firms such as Yahoo, Google, Cisco, and Microsoft to continue to operate in China despite the government's possible use of their content or... View Details

Keywords: by James Heskett; Technology

01 Dec 2019
News

Accelerating a Gas-on-demand Startup

often visiting company parking lots; businesses have been one of Yoshi’s best customers, paying the service’s monthly subscription fee as a job perk for their employees. Yoshi’s eliminate-the-gas-station model has also attracted the attention of ExxonMobil and View Details

Keywords: April White; startups; on-demand economy; entrepreneurship; Personal Services

19 Jan 2016
First Look

January 19, 2016

emphasize users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation approaches to solve important technological and organizational problems. This view of innovation, pioneered... View Details

Keywords: Sean Silverthorne

01 Mar 2017
News

Lego Stays on Script

exposed to many different properties and have a strong affinity for characters,” he says. Characters like Superman, Scooby-Doo, and Shaquille O’Neal can be a great way to engage new Lego users on or off the big screen, Moynihan adds, with... View Details

Keywords: Julia Hanna

16 Jun 2014
Research & Ideas

The Unfulfilled Promise of Educational Technology

referring to massive open online courses pioneered by many universities that put their lectures and course content online. That has provided new access to students on two dimensions, says Kim, distance and time. Distance, because now... View Details

Keywords: by Michael Blanding; Education

29 Jun 2007
First Look

First Look: June 29, 2007

GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through the merger of two smaller insurance firms, is at a strategic cross-roads. Progressive changed the competitive landscape with its superior pricing... View Details

Keywords: Martha Lagace

20 Oct 2016
News

Smart Moves

payments worldwide, and, earlier this year, Seattle-based OpenCar, an automotive software and services provider. “To become more horizontally integrated, we’re expanding the range of content we offer and moving from cloud-based data and... View Details

Keywords: Robert S. Benchley; Support Activities for Transportation; Transportation

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

us look at profiles of others, without actually letting these people know that their content was viewed." With a better understanding of why we love social media platforms so much, Piskorski wanted to learn how companies that sell... View Details

Keywords: by Carmen Nobel

Web

Strategy for Entrepreneurs - Course Catalog

create. The benefits of learning are twofold. First, you generate signals about your idea’s potential that can convince others—from investors to employees—to join you. Second, if you learn your idea stinks, you can iterate and pivot to a... View Details

01 Dec 1996
News

Organizations and Markets: A Challenging View of the World

Thermo Electron. Jensen notes that the course's content is applicable "everywhere," from the boardroom to the lunchroom. He takes pride that CCMO challenges the way students think. "This course changes how people view the world in... View Details

Keywords: Susan Young

08 Dec 2009
First Look

First Look: Dec. 8

Working Papers Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation Authors: Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by... View Details

Keywords: Martha Lagace

Profile

Rob Casper

But he can talk about his general criteria: He is looking at first- or second-generation businesses owned by people approaching retirement who don't have successors capable of, or interested in, assuming the responsibilities of ownership.... View Details

01 Jun 2000
News

Flexibility Is Key to Product Development in Internet Time

compressed time frame, or "Internet time," requires that firms generate and respond to new information for a greater proportion of a development cycle, with much of the feedback coming from customers. In fact, early and continuous contact... View Details

Keywords: Judith A. Ross

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

users of the competing platform—can arise from the difference in their profit foci. As the difference in the standalone utilities increases, royalties from content sales become less important to the platform... View Details

Keywords: Dina Gerdeman

13 Feb 2018
First Look

New Research and Ideas, February 13, 2018

VR beyond gamers and technology enthusiasts was off to a slower start in general due to high cost, lack of quality content, and some user discomfort while using the technology. Wang endeavors to be the... View Details

Keywords: Sean Silverthorne

01 Mar 2004
News

The New Global Business Manager

function of today’s global manager? We used to think of the CEO as being the grand strategic architect. Now the world is so complex and fast-moving that the general manager’s role is less about managing View Details

Keywords: Management

Web

Four Ways to Make The Most of Your Company Events - Recruiting

can learn a lot about a company by looking at its website and social media accounts, so focus your content on questions that the students may have prepared in advance after doing their initial research. We encourage you to share details... View Details

01 Dec 2004
News

Getting Personal

decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. What’s the takeaway from the case? One surprise is that the method of distribution was very limited by... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2011
News

Coming Full Circle

alumni in our programs are extraordinary individuals. Each had great success as consumers and users of management knowledge. Now, in the Doctoral Programs, they are producers of knowledge that will shape and influence management thinking... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

11 Jul 2025
News

Utah Club Dives into Great Salt Lake’s Challenges; Colorado Alumni Talk Defense Over Breakfast

sparked a lively discussion among those attending the gathering. “I think a lot of people were impressed by the talk,” he says, “We’ve got this giant natural resource— it’s iconic—that drives a ton of economic activity. The salt and the shrimp and the great skiing snow... View Details

Keywords: Margie Kelley

Publications