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- 11 Aug 2010
- Working Paper Summaries
The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
assistant professor in the Marketing Unit at Harvard Business School and an affiliate of Harvard’s Center for Brain Sciences, who studies the neural and psychological factors that underlie consumer decision-making. “The more similar the... View Details
- Fall 2011
- Article
A Brief Postwar History of U.S. Consumer Finance
By: Gunnar Trumbull and Peter Tufano
In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details
Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States
Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
agency is also feeling growing pains. Its 9,000 employees and $1.95 billion budget are straining to meet the demands of technological and global change. It has lost key senior managers, and low morale is a growing problem. Can the FDA... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
Unit at Harvard Business School. "For example, procurement policies could serve a demonstration role that would stimulate private demand by making people more aware of green buildings. They might also cover... View Details
- 24 Sep 2014
- Op-Ed
We Need a Miracle. New Nuclear Might Provide it.
CO2 emissions stretching to 2040. The story is scary. “The only thing that will change China's plans quickly is an energy miracle” The world's governments—the United States, the European Union, Japan, China, India and the rest—are telling... View Details
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
stevanovicigor In 2016, the National Environmental Research Council (NERC), a quasi-governmental agency in the United Kingdom, decided it would be fun to let the public vote online to name the country’s newest research vessel. The agency... View Details
- September 1995 (Revised August 1996)
- Case
Land Rover North America, Inc.
Charles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's... View Details
Keywords: Product Positioning; Consumer Behavior; Brands and Branding; Auto Industry; Retail Industry; North and Central America; United Kingdom
Fournier, Susan M. "Land Rover North America, Inc." Harvard Business School Case 596-036, September 1995. (Revised August 1996.)
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
communications readers used by Apple Pay unless consumer demand is high. First off, Apple must convince merchants to adopt its service, says Willy Shih, the Robert and Jane Cizik Professor of Management Practice. “I think Apple has its... View Details
- 07 Jan 2008
- Research & Ideas
Pursuing a Deadly Opportunity
There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through university programs, but now entrepreneurial ventures are springing... View Details
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
research associates Kyla Wilkes and Christine S. An. Though the company is still in its infancy, Kim believes it offers a compelling example of how startup principles could be transformative for a United States educational system often... View Details
- November 2016 (Revised March 2018)
- Background Note
Note on the Impact of Millennials on the Food System
By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous... View Details
Keywords: Millennials; Consumer Packaged Goods; Food; Age; Consumer Behavior; Agribusiness; Demographics; Values and Beliefs; Consumer Products Industry; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States
Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
- 30 Jun 2009
- First Look
First Look: June 30
sector may be traced back to fundamental properties of the underlying technologies. Download the paper: http://www.hbs.edu/research/pdf/09-144.pdf Unraveling Results from Comparable Demand and Supply: An Experimental Investigation... View Details
Keywords: Martha Lagace
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
entrepreneurial spirit, these ventures serve this atypical demand by acting as matchmakers between donors and health care areas. Such a development makes many observers pause since there is a strong taboo in many countries—including the... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 16 Jul 2021
- Op-Ed
For Entrepreneurs, the Benefits of Slowing Down
Summer has always been a time to take a breath and slow down. Now that the United States is entering a post-pandemic phase, we have yet another reason to take things a bit slower and stop obsessing about efficiency and speed. One of my... View Details
Keywords: by Jeffrey Bussgang
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a majority share of the market over... View Details
- 05 Jul 2004
- What Do You Think?
Work-Life: Is Productivity in the Balance?
not possible for all people to feel that urgency with the reduced amount of one-to-one contact that now takes place" under more liberal work-life policies. It's clear that these issues are not peculiar to the United States. Several... View Details
Keywords: by James Heskett
- 12 Feb 2016
- Op-Ed
The Real Jobs Tragedy in the US: We've Lost the Skills
domestic skills market is far more relevant to the future of American workers than potential job losses through expanded trade with other Pacific-rim nations. Signs of distress The long-term structural decline of American jobs began well before the Great Recession.... View Details