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- All HBS Web (1,588)
- Faculty Publications (485)
- 17 Jun 2014
- First Look
First Look: June 17
Tech Standards By: Lerner, Josh, and Jean Tirole Abstract—No abstract available. Publisher's link: http://www.sciencemag.org/content/343/6174/972.figures-only August 2013 Management Science Observation Bias: The Impact of Demand Censoring... View Details
Keywords: Sean Silverthorne
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
the United States. We've been unable to crack that code of 'courting the poor' in any systematic way, so I wanted to investigate further." Frei, a member of the HBS Technology and Operations Management Unit, uses the case in the... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
- 11 Nov 2013
- Research & Ideas
A Smarter Way to Reduce Customer Defections
paper. Lost customers lead to untapped dollars. A McKinsey report estimated that reducing churn could increase earnings of a typical US wireless carrier by as much as 9.9 percent. It's no surprise then that executives in both the United... View Details
- 01 Mar 2004
- News
The Business of Babies
The demand for babies by infertile couples and other would-be parents is huge — and little discussed. HBS professor Debora L. Spar addressed the market realities of adoption and scientific conception at the 2003 Alumni Health-Care... View Details
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
report their preliminary findings in their working paper BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment. (The collaborative effort addresses each of their particular interests. Karmarkar, an assistant professor and... View Details
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
protectionist tariffs, and demand their own national referendums. Meanwhile, opportunistic EU businesses will warn continental customers to shift their purchases away from British suppliers. British business will more than ever look... View Details
Keywords: by John Quelch
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a greater sense of empowerment when it comes to their health care.... View Details
- 08 Mar 2017
- News
Helping vets become resident landlords
four-unit, or a five-unit, and one of those units can be a commercial unit. “So the original thought is surging military vets into the decayed urban core of post-industrial cities, where land is vacant and available and potentially... View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch in a new book of case studies, Consumers, Corporations, and... View Details
- 06 Nov 2013
- What Do You Think?
Is Top-Down Resource Allocation on the Rise?
under fire. Among the reasons were lack of demand from existing customers (not always the best ones to ask) for disruptive technologies and the kiss of death for new ideas in large organizations; the fear among business View Details
Keywords: by James Heskett
- 01 Jun 2020
- News
Check In
over a very long period of time. In the United States over the last 30 years, demand for hotel rooms has increased on average about 2 percent per year. I don’t see that changing in the long run, even if the... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details
- 04 May 2009
- Research & Ideas
What’s Next for the Big Financial Brands
Insurance Corporation. Today, the FDIC is the most important ingredient brand in the world, way more important than Intel. Trust in the FDIC and the United States Government enables consumers to confidently deposit up to $250,000 in any... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
helps the advertiser, then the ad might go viral. The stakes are high for advertisers. eMarketer estimates that online video advertising in the United States will increase from $1.1 billion in 2009 to $4.1 billion in 2013—an overall... View Details
- 01 Dec 2013
- News
Faculty Opinion: Making It Better
Image by Jezper by Regina E. Herzlinger Health care now represents some 18 percent of the American economy. With its costs continuing to rise, and with tens of millions uninsured, we in the United States are understandably preoccupied... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
demand for auditing by the licensor. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit strategy choice by the licensor. We show when the owner prefers to license the property in exchange for... View Details
Keywords: Martha Lagace
- 01 Mar 2005
- News
Ideas: Books
finds that while before 1930 the Colombian government granted United Fruit generous concessions and helped repress labor unionism, after 1930 the company, responding to growing nationalism, a stronger labor movement, and increasing View Details
- 19 Jul 2013
- News
All in Good Time
possible. Its initial program focuses on partnering with school districts to coordinate federal and private funds to provide free breakfast in public schools. "Hunger in the United States is not like hunger in other parts of the world,"... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
data-driven personalization platform for fashion retailers, provided us with an aggregated dataset of online apparel sales from a variety of anonymized well-known fashion retailers in the United States and the View Details