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- All HBS Web (1,132)
- Faculty Publications (739)
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- November 1978 (Revised June 1982)
- Case
Federal Express (B)
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak," an overnight... View Details
Keywords: Product; Product Marketing; Air Transportation Industry; Air Transportation Industry; United States
Lovelock, Christopher H. "Federal Express (B)." Harvard Business School Case 579-040, November 1978. (Revised June 1982.)
- February 2016 (Revised May 2016)
- Case
Blue Origin, NASA, and New Space (A)
By: Matthew Weinzierl and Angela Acocella
Jeff Bezos, six years after starting a revolution in retailing with Amazon.com, turned his life-long passion for space into a start-up, Blue Origin. Blue (as it was called) was a part of the New Space industry, a collection of startup aerospace engineering companies... View Details
Keywords: Cost vs Benefits; Partners and Partnerships; Transportation; Business Startups; Government and Politics; Business and Government Relations; Aerospace Industry
Weinzierl, Matthew, and Angela Acocella. "Blue Origin, NASA, and New Space (A)." Harvard Business School Case 716-012, February 2016. (Revised May 2016.)
- October 2016 (Revised January 2020)
- Case
All Traffic Solutions
By: Rajiv Lal and Scott F. Johnson
All Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more... View Details
Keywords: IoT; Internet Of Things; Smart Connected Products; All Traffic Solutions; Traffic; Internet and the Web; Information Technology; Digital Platforms; Information Infrastructure; Applications and Software; Transportation; Mobile and Wireless Technology; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States
Lal, Rajiv, and Scott F. Johnson. "All Traffic Solutions." Harvard Business School Case 517-011, October 2016. (Revised January 2020.)
- November 20, 2023
- Article
How Ben Minicucci Piloted Alaska Airlines Through the Pandemic
By: Ranjay Gulati
Keywords: Leadership; Health Pandemics; Crisis Management; Air Transportation Industry; Air Transportation Industry
Gulati, Ranjay. "How Ben Minicucci Piloted Alaska Airlines Through the Pandemic." Inc.com (November 20, 2023).
- September 2020
- Teaching Note
TransDigm in 2017: The Beginning of the End or the End of the Beginning?
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 720-422. TransDigm was a highly acquisitive company that manufactured a wide range of highly engineered aerospace parts for both military and commercial customers. Over the ten years ending in 2016, its stock price had increase ten times,... View Details
Keywords: Value Capturing; Pricing Strategy; Supplier Power; Buyer Power; Porter's Five Forces; Bargaining Power; Monopoly; Aerospace; Acquisition Strategy; Value Drivers; Ethical Behavior; Regulation; Growth Strategy; Business Ethics; Defense; Procurement; Sustainability; Value-Based Business Strategy; Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Aerospace Industry; Aerospace Industry; United States
- November 1978 (Revised December 1979)
- Case
Federal Express (C)
The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details
Keywords: Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States
Lovelock, Christopher H. "Federal Express (C)." Harvard Business School Case 579-041, November 1978. (Revised December 1979.)
- October 1976 (Revised April 1983)
- Case
Federal Express (A)
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for "Courier Pak", an overnight... View Details
Keywords: Advertising; Product Marketing; Sales; Air Transportation Industry; Air Transportation Industry; United States
Lovelock, Christopher H. "Federal Express (A)." Harvard Business School Case 577-042, October 1976. (Revised April 1983.)
- October 1989 (Revised May 1998)
- Teaching Note
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A) & New Theories of International Trade, Teaching Note
By: David B. Yoffie
Teaching Note for (9-391-106) and (9-390-001). View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
Cases & Course MaterialsDesign: More Than a Cool Chair Harvard Business School Note 607-026 This introduction to the Design industry includes definitions, and industry statistics, as well as descriptions... View Details
Keywords: Martha Lagace
- 05 Aug 2024
- Research & Ideas
Watching for the Next Economic Downturn? Follow Corporate Debt
countries, the research finds that: 84 percent of outstanding loans in construction and real estate are backed by real estate. In transport and communication, that number drops to 29 percent. The US economy behaves markedly differently,... View Details
Keywords: by Rachel Layne
- February 1984
- Case
Chicago-Midway (B): Midway (Southwest) Airlines
Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry
Vietor, Richard H.K. "Chicago-Midway (B): Midway (Southwest) Airlines." Harvard Business School Case 384-154, February 1984.
- June 1969
- Case
Piper Aircraft Corp.
Keywords: Air Transportation Industry
Salter, Malcolm S. "Piper Aircraft Corp." Harvard Business School Case 369-007, June 1969.
- March 2023 (Revised May 2023)
- Supplement
OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)
By: Linda A. Hill and Lydia Begag
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details
Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta
Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)." Harvard Business School Supplement 423-075, March 2023. (Revised May 2023.)
- 2022
- Working Paper
Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context
By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley W. Koo
We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details
Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry
Bahar, Dany, Prithwiraj Choudhury, Do Yoon Kim, and Wesley W. Koo. "Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context." Harvard Business School Working Paper, No. 23-009, July 2022.
- April 14, 2017
- Article
Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It
By: John A. Deighton
United Airlines has pledged to improve its training programs and empower its employees to put customers first in the wake of a video showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and... View Details
Keywords: Crisis Management; Customer Focus and Relationships; Employees; Training; Air Transportation Industry
Deighton, John A. "Companies Like United Need to Cultivate Good Judgment, and Free Their Employees to Use It." Harvard Business Review (website) (April 14, 2017).
- May 2009 (Revised November 2010)
- Case
Depreciation at Delta Air Lines: The "Fresh Start"
By: William J. Bruns Jr.
In estimating depreciation for accounting purposes, Delta Air Lines has changed its assumptions about aircraft lifespan and residual values four times in the last thirty years or so. In the most recent changes, Delta adopted fair value accounting as part of its fresh... View Details
Keywords: Accounting Policies; Accounting Procedures; Depreciation; Bankruptcy; Cost Accounting; Financial Reporting; Insolvency and Bankruptcy; Policy; Air Transportation Industry
Bruns, William J., Jr. Depreciation at Delta Air Lines: The "Fresh Start". Harvard Business School Brief Case 094-013, May 2009. (Revised November 2010.)
- November 2010
- Supplement
LAN Airlines in 2008: Connecting the World to Latin America (B)
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Provides updated facts on Lan Airlines as of 2010. It is meant to be used as a supplement to "Lan Airlines in 2008: Connecting the World to Latin America" (Harvard Business School Case 709-410). View Details
- July 2010
- Teaching Note
Perfect Storm over Zurich Airport (TN) (A) & (B)
By: Michael L. Tushman and David Kiron
Teaching Note for 408023 and 408058. View Details
- November 2008 (Revised May 2011)
- Case
David Neeleman: Flight Path of a Servant Leader (A)
By: William W. George and Matthew D. Breitfelder
David Neeleman, founder of JetBlue, is forced to confront a crisis in customer confidence following operational difficulties on February 14, 2007. This becomes a vital test of his leadership. View Details
George, William W., and Matthew D. Breitfelder. "David Neeleman: Flight Path of a Servant Leader (A)." Harvard Business School Case 409-024, November 2008. (Revised May 2011.)
- September 2006 (Revised February 2010)
- Supplement
Airbus vs. Boeing (C): Developments from 1996 to 1999
By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (C): Developments from 1996 to 1999." Harvard Business School Supplement 707-449, September 2006. (Revised February 2010.)