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- All HBS Web (1,133)
- Faculty Publications (738)
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- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- October 2024
- Case
Edizione
By: Cynthia A. Montgomery, Dante Roscini, Elena Corsi and Hugo Etchegoyhen
This case study examines the diversification and transformation of Edizione, the Benetton family's holding company originally established to reinvest dividends from the Benetton clothing brand. Edizione expanded significantly in the late 1990s and early 2000s,... View Details
Keywords: Leadership Style; Leading Change; Leadership Development; Family Business; Family Ownership; Communication Strategy; Crisis Management; Management Style; Change Management; Asset Management; Management Succession; Private Equity; Corporate Governance; Organizational Culture; Reputation; Public Opinion; Mergers and Acquisitions; Diversification; Expansion; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Air Transportation Industry; Italy; Europe
Montgomery, Cynthia A., Dante Roscini, Elena Corsi, and Hugo Etchegoyhen. "Edizione." Harvard Business School Case 725-395, October 2024.
- 12 Jan 2010
- First Look
First Look: Jan. 12
industry practice and discuss potential directions for future research. Download the article: http://www.hbs.edu/research/pdf/09-125.pdf Cases & Course MaterialsBlackRock Money Market Management in September 2008 (A) Kenneth A.... View Details
Keywords: Martha Lagace
- 16 Jul 2013
- First Look
First Look: July 16
look at the creation of the Carnegie Tech Graduate School of Industrial Administration after World War II. This episode illustrates the increasingly successful claims of social scientists, backed by philanthropic foundations, on business... View Details
Keywords: Anna Secino
- 17 Jan 2017
- First Look
First Look at New Research: January 17
forthcoming Handbook of International Trade and Transportation Transportation Cost and the Geography of Foreign Investment By: Alfaro, Laura, and Maggie Chen Abstract—Falling View Details
Keywords: Sean Silverthorne
- October 2007 (Revised March 2008)
- Supplement
The Hertz Corporation (A) courseware
By: Timothy A. Luehrman
- July 2007 (Revised April 2008)
- Teaching Note
Zipcar: Influencing Customer Behavior (TN)
By: Frances X. Frei
- November 2004
- Article
Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking
By: George P. Baker and Thomas Hubbard
Keywords: Assets; Ownership; Technology; Governance; Contracts; Transportation Industry; United States
Baker, George P., and Thomas Hubbard. "Contractibility and Asset Ownership: On-Board Computers and Governance in US Trucking." Quarterly Journal of Economics 119, no. 4 (November 2004).
- April 1994 (Revised December 1994)
- Case
Vancom Transportation, Inc. (A)
Describes the history and evolution of a school/public bus transit company that has grown rapidly and successfully by gradually pushing responsibility and trust as far down the organizational ladder as possible. A real test comes however, in two major labor relations... View Details
Keywords: Employee Relationship Management; Business Strategy; Labor and Management Relations; Transportation Industry
Barnes, Louis B. "Vancom Transportation, Inc. (A)." Harvard Business School Case 494-127, April 1994. (Revised December 1994.)
- August 1997 (Revised October 1997)
- Case
TNT Limited's Logistics Services in Asia (B): PT TNT Logistik Indonesia
By: Michael Y. Yoshino and Carin-Isabel Knoop
Supplements the (A) case. View Details
Yoshino, Michael Y., and Carin-Isabel Knoop. "TNT Limited's Logistics Services in Asia (B): PT TNT Logistik Indonesia." Harvard Business School Case 398-036, August 1997. (Revised October 1997.)
- 2023
- Working Paper
Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency
By: Gunther Glenk, Philip Holler and Stefan Reichelstein
Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details
Keywords: Clean Tech; Decarbonization; Carbon Emissions; Learning By Doing; Environment; Energy; Environmental Management; Sustainable Cities; Price; Energy Industry; Energy Industry; Energy Industry; Energy Industry; Energy Industry; Europe; North America; South America; Africa; Asia
Glenk, Gunther, Philip Holler, and Stefan Reichelstein. "Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency." TRR 266 Accounting for Transparency Working Paper Series, No. 109, December 2022.
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Advertising Industry; Advertising Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- October 2013 (Revised October 2017)
- Case
Bridges Ventures
By: V. Kasturi Rangan and Sarah Appleby
Bridges Ventures, a UK-based impact investor with double-digit returns on its investments, is reflecting on its social impact and pondering its future course. View Details
Keywords: Impact Investing; United Kingdom; Financial And Social Return; Social Enterprise; Investment Portfolio; Transportation Industry; Transportation Industry; Transportation Industry; United Kingdom
Rangan, V. Kasturi, and Sarah Appleby. "Bridges Ventures." Harvard Business School Case 514-001, October 2013. (Revised October 2017.)
- March 2024
- Case
Lyft 2023: Roads to Growth and Differentiation
By: Ranjay Gulati and Jeffrey Huizinga
Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details
Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Transportation Industry
Gulati, Ranjay, and Jeffrey Huizinga. "Lyft 2023: Roads to Growth and Differentiation." Harvard Business School Case 424-060, March 2024.
- July 2017 (Revised September 2017)
- Case
GM's Capital Allocation Framework
By: C. Fritz Foley, F. Katelynn Boland and Michael Lemm
In March of 2015, General Motors announced the details of a newly established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face... View Details
Keywords: Performance Metrics; Capital Budgeting; Capital Structure; Performance Evaluation; Measurement and Metrics; Auto Industry; Auto Industry; United States
Foley, C. Fritz, F. Katelynn Boland, and Michael Lemm. "GM's Capital Allocation Framework." Harvard Business School Case 218-026, July 2017. (Revised September 2017.)
- August 2017 (Revised February 2024)
- Teaching Note
Exotic Interest Rate Swaps: Snowballs in Portugal
By: Boris Vallee, Patrick Augustin and Philippe Rich
This case explores a complex swap transaction implemented by Metro do Porto in 2007. It represents an opportunity to study fixed income derivative instruments, such as plain-vanilla swaps and structured swaps, as well as understand the opportunities and challenges of... View Details
- March 1982 (Revised April 1982)
- Case
Hertz Corp.: Guaranteed Pricing
The Hertz Corp., a $1.3 billion subsidiary of RCA, has instituted a "no mileage charge, ever" price program in response to competitive pressures. Pro forma revenue and profit projections, however, show the firm to be even further away from its corporate plan than... View Details
Keywords: Competition; Corporate Strategy; Product Marketing; Transportation Industry; Transportation Industry
Bonoma, Thomas V. "Hertz Corp.: Guaranteed Pricing." Harvard Business School Case 582-126, March 1982. (Revised April 1982.)
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- February 2011 (Revised July 2013)
- Case
A123 Systems: Power. Safety. Life.
A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from... View Details
Keywords: Business or Company Management; Diversification; Machinery and Machining; Renewable Energy; Transportation; Management Skills; Corporate Finance; Auto Industry; Auto Industry
Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
- Article
How to Launch Your Digital Platform: A Playbook for Strategists
By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)