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Show Results For
- All HBS Web
(765)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
- 29 Sep 2009
- First Look
First Look: September 29
search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another sleeved blanket. Snuggie made a brazen entry into the market with a $10 million spend on View Details
Keywords: Martha Lagace
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
directing the engineering unit/group to disrupt its usual integration processes—all for a nascent uncertain venture. The team's marketing techniques were disruptive, too. Whereas automotive marketers traditionally relied on television... View Details
- Web
For Guests | Commencement 2025
Cambridge/Greater Boston. The above ceremonies will also be televised in Klarman Hall Auditorium for guests of graduates. Klarman Hall Auditorium offers air conditioning and comfortable seating. Guests may find this location more... View Details
- 26 Jun 2025
- News
The Vinyl Revival
it was a special language in my family music. My interest in the music business, though, came from pop culture, largely, at first a television show in the '80s called Jem and the Holograms. Jen Flint: Yes. Caren Kelleher: I love Jem and... View Details
- 03 Sep 2018
- News
Moving Pictures
editor while gaining a firsthand education in storytelling-widget management. “A television show like The West Wing is really a company that is in the business of making 22 episodes a year,” Singer says. “John Wells is an amazing producer... View Details
- 08 Jul 2014
- First Look
First Look: July 8
consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high-margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high... View Details
Keywords: Carmen Nobel
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the... View Details
- 01 Mar 2011
- News
Local Hero
With a value estimated by Forbes magazine of over $480 million, the team ranks in the top third financially among MLB franchises. Even before last season’s title, the Giants’ fall pennant run yielded 4,000 new season ticket requests. Merchandise sales, View Details
- 21 Dec 2010
- First Look
First Look: December 21
small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch... View Details
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
negotiate in the right order. Sorting Out The Possibilities When Steve Perlman was preparing to launch WebTV in 1996, he faced a critical sequencing dilemma. He had obtained seed funding, developed the technology to bring the Internet to ordinary View Details
Keywords: by James K. Sebenius
- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger... View Details
Keywords: Sean Silverthorne
- 01 Dec 1997
- News
Growing Together
of Children's Television Workshop in New York, which produces educational TV programs for children such as Sesame Street, is finding that using business strategy has been critical to the success of his nonprofit organization. "In an... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry
- Web
Harvard Business School
worked in Kansas City, Missouri where he oversaw an experimental summer project for Gordon T. Beaham III (HBS '58). The project, Black Light, Inc., produced comic strips for a television cartoon series marketed for Black children. 16... View Details
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
investment. Steve Williams (MBA '84), senior director at Genentech, Inc., in South San Francisco, remembers watching a television program about the biotech industry in late 1987 with his father, who was fighting metastatic colon cancer.... View Details
- 08 Oct 2013
- First Look
First Look: October 8
Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences,... View Details
Keywords: Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.” Specifically, we look at how... View Details
Keywords: Sean Silverthorne
- 12 Dec 2018
- News
Lesson Plan
parents are all engaged in debating both sides of the issue. What would be the fairest solution? Or in Yokohama, Japan. In March 2003, a 22-year-old teaching English at a local junior high school is watching television with other staff... View Details
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the... View Details
- 04 Nov 2014
- First Look
First Look: November 4
licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. MRC executives had begun to pitch the series to the major premium cable networks in the U.S., including AMC, FX, HBO,... View Details
Keywords: Sean Silverthorne