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    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
    • Program

    Leading Global Businesses

    Lead with self-awareness, cultural sensitivity, and empathy Develop a global leadership team that reflects the diversity of its global customers Align people around your company's purpose and values Build... View Details
    • 30 Mar 2009
    • Research & Ideas

    Professional Networks in China and America

    Most managers understand at some level the wisdom of the adage, "It's not what you know; it's who you know." Indeed, building the right professional relationships is critical for business success. In China, relationships are... View Details
    Keywords: by Sean Silverthorne
    • 31 Oct 2019
    • Blog Post

    5 Things on My Mind in the Second Year of the MS/MBA: Engineering Sciences Program

    lessons from both engineering and business. Upon realizing that I will learn how to build the product, as well as how to launch a venture based on the product, I knew I wanted to be part of the first cohort of the MS/MBA program.  Last... View Details
    • 22 Aug 2016
    • Research & Ideas

    Master the One-on-One Meeting

    who makes time for their team members—especially those who are also leaders—is less likely to suffer poor team performance because of ambiguity and mistrust. Each 1:1 is an opportunity to clarify the goals... View Details
    Keywords: by Julia B. Austin
    • Web

    Marketing - Faculty & Research

    June 2025 | Exercise | Faculty Research TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand View Details
    • Program

    Transforming Customer Experiences

    industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Senior executives in either B2C or B2B... View Details
    • March 1996 (Revised April 1996)
    • Case

    State Street Bank and Trust Company: New Product Development

    By: Gary P. Pisano and Maryam Golnaraghi
    Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details
    Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry
    Related
    • 15 Mar 2024
    • HBS Case

    Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

    topics workplaces should consider addressing Talking openly doesn’t just build rapport among teams; it’s also good for business, Wing says. Here are five important issues workplaces tend to avoid but should learn how to thoughtfully... View Details
    Keywords: by Avery Forman
    • July 2020 (Revised September 2020)
    • Case

    Property Finder's Strategy for Online Classifieds in the MENA Region

    By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
    The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
    Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
    Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
    Related
    • Program

    Driving Corporate Performance

    objectives Enhance competitiveness by better aligning all types of resources to customer needs Strengthen employee relationships and build a strong and enduring culture of helping others to succeed Expand your personal and professional... View Details
    • 10 Sep 2024
    • Blog Post

    Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

    process. To build my management skills and set myself on a path toward executive-level positions, I applied to business school in my final year of undergrad. I was accepted to other business schools right away but was told by Harvard... View Details
    Keywords: All Industries
    • Program

    Competing in the Age of Digital Platforms

    platform by businesses, governments, and/or consumers Understand the influence of data privacy laws, antitrust policy, and regulations Manage platforms as a successful business Maximize value for your business by interacting with the right platforms in the right way... View Details
    • 08 Aug 2023
    • Research & Ideas

    Black Employees Not Only Earn Less, But Deal with Bad Bosses and Poor Conditions

    gaps.” You Might Also Like: It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’ Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action What's Missing from the Racial Equity Dialogue?... View Details
    Keywords: by Michael Blanding
    • 28 Jun 2011
    • First Look

    First Look: June 28

    Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold approach to marketing the new vehicle. They and their teams... View Details
    Keywords: Sean Silverthorne
    • 10 Sep 2020
    • Blog Post

    Founding a Company at the Intersection of Medicine and Technology

    Paxton Maeder-York is a proud member of the MBA class of 2019, Section G.  He deferred between his RC and EC years to complete an additional master’s degree in Computational Science. Having studied Biomedical Engineering as an undergraduate and worked as a Product... View Details
    • 11 Jun 2024
    • In Practice

    The Harvard Business School Faculty Summer Reader 2024

    As the vacation season looms, Harvard Business School faculty members share recommendations for a little light reading. Spoiler alert: Lessons in Chemistry tops two of their beach-read lists. For those whose brains can’t—or won’t—turn off, HBS faculty also suggest some... View Details
    Keywords: by Avery Forman
    • 16 May 2023
    • HBS Case

    How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

    meets its moment Stavros believed that enfranchising workers as owners would lead to higher productivity and morale—and build wealth in blue-collar communities. But, early versions of the idea met mixed results. Stock options or employee... View Details
    Keywords: by Avery Forman
    • 09 Nov 2023
    • HBS Case

    What Will It Take to Confront the Invisible Mental Health Crisis in Business?

    text 988 to reach the National Suicide Prevention Lifeline in the US. You can also call 800-273-8255. You Might Also Like: Cold Call: Can Robin Williams’ Son Help Other Families Heal Addiction and Depression? Build the Life You Want:... View Details
    Keywords: by Kara Baskin; Health
    • 20 Jun 2023
    • Research & Ideas

    Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories

    they should keep in mind: Stories are resilient. A well-told story or anecdote leaves a lasting impression. A rule of thumb is that if you want your audience to remember a particular fact or piece of information for more than a day, then View Details
    Keywords: by Scott Van Voorhis