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(819)
- People (2)
- News (153)
- Research (517)
- Events (2)
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- Faculty Publications (314)
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Pricing Strategy: Monetizing and Growing the Business - Course Catalog
wrong logic when thinking about prices and pricing. In particular, they often fail to think strategically about the challenge. Rather, one witnesses collections of tactics held together by questionable assumptions and crude heuristics... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure and presents a framework for designing marketplaces in... View Details
Keywords: Dina Gerdeman
- 04 Jan 2012
- First Look
First Look: January 4
variables rather than givens for the analysis. Beyond identifying and specifying parties and fronts, negotiation campaign analysis and design calls for assessing interdependencies among fronts, deciding on separation v. combination of fronts, parallel v. sequential... View Details
Keywords: Carmen Nobel
- 20 Jul 2010
- First Look
First Look: July 20
sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and... View Details
Keywords: Susan Young
- 02 Jul 2015
- Op-Ed
The Future of the Greek Economy
out of the brinkmanship of the past weeks, but not after payments to the International Monetary Fund have been missed, and European funding has ended. These tactics have created high and unnecessary uncertainty that has brought the Greek... View Details
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of View Details
Keywords: Martha Lagace
- 03 Jan 2016
- Research & Ideas
NFL Black Monday: How Much Do Coaches Really Matter?
important question: Can able managers create value for their organizations by applying the resources at their disposal, and are they thus a source of competitive advantage? In general, NFL head coaches are responsible for player management and View Details
- 19 Apr 2011
- First Look
First Look: April 19
margins from its Help Desk contract with Fonaveu, a large, strategically important customer. Emergia is considering tactics such as overdelivering on calls that incur lower costs (while underdelivering on high cost calls), offshoring the... View Details
Keywords: Sean Silverthorne
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
priorities. As a business, the company had to see to a commercial logic that pleased customers and did so economically. But as a business with a purpose, its intent was clear: it had to ensure that even highly tactical decisions such as... View Details
Keywords: by Ranjay Gulati
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
targets, but a tactical tool that’s rarely part of strategy formulation. Develop the best product, and let the sales department figure out the best way to get it to the customer, they think. And many sales leaders like it that way.... View Details
Keywords: by Michael Blanding
- 17 Nov 2015
- First Look
November 17, 2015
economist E.R.A. Seligman supported RPM as a legitimate tactic to protect small businesspeople and enhance non-price competition. The breakdown of legal and economic consensus regarding what constituted “unfair competition” allowed... View Details
Keywords: Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder value while at the same time... View Details
Keywords: by Martha Lagace
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
indebted.” AMCs in the country have traditionally used that sentiment to their advantage, putting the screws on debtors with a hard-sell tactics to squeeze as much payment out of them as possible. Start with the debtors Turkasset’s new... View Details
- 12 Oct 1999
- Research & Ideas
What It Takes: Minorities in the Executive Suite
business through informal personal networks, Advanced Technology, for example, has established dialogue groups as its core tactic for achieving diversity. These groups give employees a forum in which to examine their biases and engage in... View Details
Keywords: by Judith A. Ross
- January 2021 (Revised March 2021)
- Supplement
Juno (C): Leveraging Student Power
By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
In May 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to hold the annual auction for their student loan assistance startup. Five lenders submitted bids, and the co-founders ultimately opted to select Eager Bank as their partner for the 2020-2021... View Details
Keywords: Decision Making; Decision Choices and Conditions; Decisions; Cost vs Benefits; Judgments; Education; Higher Education; Finance; Borrowing and Debt; Strategy; Adaptation; Alignment; Negotiation; Agreements and Arrangements; Negotiation Deal; Negotiation Offer; Negotiation Participants; Negotiation Process; Negotiation Tactics; Negotiation Types; Financial Services Industry; Education Industry; North and Central America; United States; Massachusetts; Boston
Schwartzstein, Joshua, Kathleen L. McGinn, and Amy Klopfenstein. "Juno (C): Leveraging Student Power." Harvard Business School Supplement 921-034, January 2021. (Revised March 2021.)
- May 1983 (Revised December 1987)
- Case
Technical Data Corp.
Describes a decision confronting the president of a small company about selling some or all of the shares in his company to another firm. Technical Data Corp. provides analytical services to professional bond market traders over a system of computer terminals operated... View Details
Keywords: Stocks; Entrepreneurship; Business Startups; Internet and the Web; Information Infrastructure; Mobile and Wireless Technology; Valuation; Negotiation Tactics; Mergers and Acquisitions; Corporate Strategy; Horizontal Integration; Information Industry; Service Industry
Sahlman, William A. "Technical Data Corp." Harvard Business School Case 283-072, May 1983. (Revised December 1987.)
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
experiences with his Greenwork start up, listen to his interview on the Tactical Toolbelt podcast: https://open.spotify.com/episode/1GvB7vxfaxEOJ0cWvElB55 Images: Greenwork co-founders Sam Steyer and Gautam Jayaraman; Greenwork rooftop... View Details
- 20 Dec 2016
- First Look
December 20, 2016
with its creditors? What tactics might the company employ to save its properties? Within this context, what are Songy's responsibilities to his investors? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217012-PDF-ENG View Details
Keywords: Carmen Nobel
- 10 Dec 2014
- News
Front-Row Seat
Bradley’s personal involvement in its digital strategy and the recruitment of key positions is clear. But that success has been like the man himself—dramatic yet understated. The turnaround deployed two key tactics central to any... View Details