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  • All HBS Web  (1,037)
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  • All HBS Web  (1,037)
    • People  (1)
    • News  (187)
    • Research  (673)
    • Events  (13)
    • Multimedia  (3)
  • Faculty Publications  (550)
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  • 04 Sep 2019
  • News

Advancing Diagnostics that Can Save Lives

the lab. In 2016 Lee and four Harvard cofounders launched DZD to apply genome sequencing and machine learning to the problem of growing antibiotic resistance. Their technology helps doctors diagnose... View Details
Keywords: Susan Young
  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
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De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
  • March 2024 (Revised April 2025)
  • Case

TELEXISTENCE Inc.

By: Paul A. Gompers and Akiko Saito
A case about a Japanese robotics startup aiming to enter the U.S. market with its robots that combine AI and human intervention to complete restocking tasks in retail stores. View Details
Keywords: Business Startups; Entrepreneurship; Market Entry and Exit; Technology Adoption; Decisions; AI and Machine Learning; Retail Industry; Technology Industry; Japan; United States
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Gompers, Paul A., and Akiko Saito. "TELEXISTENCE Inc." Harvard Business School Case 224-031, March 2024. (Revised April 2025.)
  • February 2024
  • Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett
In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details
Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States
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Edelman, David C., and James Barnett. "SundaySky: Changing Customer Experiences through Personalized Video." Harvard Business School Case 524-013, February 2024.
  • 25 Mar 2014
  • Research & Ideas

Book Excerpt: ‘Can China Lead?’

leading universities in June 2012 to call for increased party supervision of higher education. Deans and presidents everywhere must make decisions and set priorities. In reality, however, many of the best ideas—those that deans and... View Details
Keywords: Re: William C. Kirby & F. Warren McFarlan; Education; Technology
  • 01 Jun 2000
  • News

Going Public: Scott C. Bolick

supervising the funding of various Student Association events. The good-natured Bolick's affinity for people reflects a deep interest in cultural diversity developed as a child living abroad, reinforced as an undergraduate majoring in... View Details
Keywords: Nancy O. Perry
  • 2024
  • Working Paper

The Value of AI Innovations

By: Wilbur Xinyuan Chen, Terrence Tianshuo Shi and Suraj Srinivasan
We study the value of AI innovations as it diffuses across general and application sectors, using the United States Patent and Trademark Office’s (USPTO) AI patent dataset. Investors value these innovations more than others, as AI patents exhibit a 9% value premium,... View Details
Keywords: AI and Machine Learning; Valuation; Technological Innovation; Open Source Distribution; Patents; Policy; Knowledge Sharing; Technology Industry
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Chen, Wilbur Xinyuan, Terrence Tianshuo Shi, and Suraj Srinivasan. "The Value of AI Innovations." Harvard Business School Working Paper, No. 24-069, May 2024.
  • May 2024
  • Article

The Health Risks of Generative AI-Based Wellness Apps

By: Julian De Freitas and G. Cohen
Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details
Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software
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De Freitas, Julian, and G. Cohen. "The Health Risks of Generative AI-Based Wellness Apps." Nature Medicine 30, no. 5 (May 2024): 1269–1275.
  • Web

Isaac Robinson | MBA

Isaac Robinson Computer Science/Mathematics Eliot 2023 Cohort 5 I am excited to have a space and cohort of peers dedicated to conscientiously using technology and computational thinking to improve society. Tech areas of interest: Mechanism Design, Artificial... View Details
  • 25 Feb 2020
  • News

How Artificial Intelligence is Changing Business

strategy. In addition, nearly 50 faculty members have conducted research and published articles in three broad categories: examining the effects of AI on particular firms, applying existing machine learning... View Details
Keywords: Susan Young
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

Summing Up Personal Predictive Analytics: Should We Be Careful What We Wish For? The world of continuous monitoring of numerous sensors for machines and humans, limitless information storage capacity, and big data combined with rapid... View Details
Keywords: by James Heskett
  • February 6, 2024
  • Article

Find the AI Approach That Fits the Problem You’re Trying to Solve

By: George Westerman, Sam Ransbotham and Chiara Farronato
AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical... View Details
Keywords: Technology Adoption; AI and Machine Learning; Organizational Change and Adaptation; Technological Innovation; Analytics and Data Science
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Westerman, George, Sam Ransbotham, and Chiara Farronato. "Find the AI Approach That Fits the Problem You’re Trying to Solve." Harvard Business Review Digital Articles (February 6, 2024).
  • 2021
  • Chapter

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen G. Mills and Annie Dang
Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details
Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science
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Mills, Karen G., and Annie Dang. "Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success." In Big Data in Small Business, edited by Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, and Torsten Ringberg. Edward Elgar Publishing, 2021.
  • Web

Neil Band | MBA

track in tech entrepreneurship. Tech areas of interest: I’m fascinated by the application of machine learning, distributed systems, and cryptography to economics and biology. I currently research memory optimization in deep neural network... View Details
  • February 2024 (Revised July 2024)
  • Case

Taffi: Entrepreneurship in Saudi Arabia

By: Paul A. Gompers and Fares Khrais
Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details
Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula
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Gompers, Paul A., and Fares Khrais. "Taffi: Entrepreneurship in Saudi Arabia." Harvard Business School Case 224-052, February 2024. (Revised July 2024.)
  • Web

Field Course: Venture Capital Journey - Course Catalog

superseded by this course. In VCJ, students will learn all aspects of the venture capital process, including: Deal sourcing Developing an investment thesis Conducting due diligence Investment decision making Determining valuation and... View Details
  • 19 Nov 2015
  • Blog Post

What to Expect During Your Second Year at HBS

EC’s get to create our own mini-courses, so to speak, called independent projects. You can consult for specific companies or create your own curriculum with the supervision of a faculty advisor. I took on two independent projects in my... View Details
  • 19 Mar 2019
  • News

A Quick Study

Shiv Gaglani (AB 2010, MBA 2016) was a medical student, trying to keep up with his gross anatomy coursework, when the realization struck him that there must be a better way to learn the material. Inspired, he and classmate Ryan Haynes... View Details
  • 10 Jan 2017
  • News

Street Smarts

“Today, the car is a mobile computing platform,” says Mistele. “We pull information from various sensors in real time and create services around it.” For example, INRIX uses machine learning to provide... View Details
  • 2025
  • Working Paper

The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
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