Successful Brands - Publications - Faculty & Research

01 Jan 2005
News

Judith R. Haberkorn, 111th AMP, 1992

cancer survivor, she says the determination, energy, and perseverance she showed in the workplace were crucial in her successful fight against the illness. "I decided from the beginning that I was going to be upfront about it—look my... View Details

20 Dec 2016
Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details

Keywords: Re: Multiple Faculty

20 Dec 2018
Blog Post

A Time For Opportunity In Food and Agriculture

fundamentals, and take advantage of all the school has to offer. Ledoux reflected that courses she took in negotiation and marketing have been crucial to her success in building her business. She frequently thinks back to cases that Prof.... View Details

01 Sep 2010
News

Reinventing the Annual Report

recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details

Keywords: Robert G. Eccles

07 Feb 2017
First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details

Keywords: Sean Silverthorne

10 Mar 2015
First Look

First Look: March 10

Business School Case 415-047 BlackRock: Diversity as a Driver for Success In July 2014, the Global Executive Committee (GEC) for BlackRock, the world's largest asset manager, held a two-day offsite to discuss the state of talent within... View Details

Keywords: Carmen Nobel

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

might lead to big sales—above and beyond the voucher value. Plus, those customers might tell their friends. And we suspect that Groupon charged Gap less than its usual fee. Still, Gap might have been able to run a similar promotion itself, without going through... View Details

Keywords: by Carmen Nobel; Advertising; Technology

01 Dec 1996
News

An Entrepreneurial Journey

$300 million. Much of that success was due to the innovative strategy of the gentlemanly Cotsen to focus on a single brand name with an image for safe, mild, quality skin care endorsed by the medical... View Details

01 Dec 2010
News

How to Survive Past Start-up

falter? What sets successful founders apart from those whose new ventures fail? Starting in 2008, I set out to interview hundreds of highly successful entrepreneurs in depth, hoping to reverse engineer what... View Details

Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade

22 Dec 2015
First Look

December 22, 2015

several years of phenomenal commercial success in France, Europe, and Japan, and in 2008, Mauboussin entered the U.S. market where the brand did not meet the expected success. It eventually closed its... View Details

Keywords: Carmen Nobel

16 Mar 2022
Blog Post

Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports

that mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining... View Details

01 Apr 2002
News

Q&A - Mark Fields

Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes View Details

Keywords: auto; Mazda; Ford; Mark Fields; Machinery Manufacturing; Manufacturing

01 Oct 2002
News

Ann M. Fudge

accolades for her management and marketing savvy in overseeing some three thousand employees and familiar brands such as Kool-Aid, Jell-O, and Grape-Nuts. Fudge attributes her success to her ability to get... View Details

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a... View Details

Keywords: by Martha Lagace

01 Mar 2018
News

March 2018 Alumni and Faculty Books

Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

London’s School of Management, and Amirhossein Zohrehvand, assistant professor at Leiden University. Turing, meet Wade The Turing Test is an imitation game in which a person must guess whether they’re communicating with a machine or another person; if their View Details

Keywords: by Ben Rand; Information Technology; Technology

13 Apr 2010
First Look

First Look: April 13

pilot project. Success in PlanIT Valley will translate into a strong market position as global population and demand for new cities increases, particularly in developing countries such as China and India. Purchase this... View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

Raymond Burke of Indiana University took on the broader question of how to evaluate new retail technologies, uncovering insights in past technological successes and failures. Here, in an excerpt, Burke offers ten lessons retailers should... View Details

Keywords: by Raymond Burke; Retail

07 Apr 2009
First Look

First Look: April 7, 2009

process in jeopardy. At the same time, the company has a second drug, Byetta, in its pipeline. Graham must decide how to manage the company's limited resources while also finalizing another deal that has huge future potential. Graham knows that Amylin's immediate View Details