Strategy Method - Publications - Faculty & Research

19 Jun 2018
Research Event

Has Environmental Sustainability Lost its Relevance?

impact. In the eco-tourism field, impressive companies are developing advanced methods for both measuring and countering environmental impact. Solutions becoming more complex However, the more speakers considered the business system as a... View Details

Keywords: by Geoffrey G. Jones; Energy

Web

Winning with Digital Platforms Online Course | HBS Online

digital platforms' unique properties, opportunities, and risks, and develop scalable strategies that drive growth and deliver a competitive advantage. 5 weeks 6-7 hours per week 5 modules Self-Paced with regular deadlines This course... View Details

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

to friends. The case is about the marketers' decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. Q: What's the takeaway from the case? A: One surprise is... View Details

Keywords: by Garry Emmons; Service

Web

Business and Climate Change Course | HBS Online

Concepts Understand the science, economic impact, and policy implications of climate change Identify and communicate the risks and opportunities posed by climate change across industries Leverage insights from real-world examples to inform future View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

authors argue that meticulous integration management is the key to success in M&A transactions, half of which are unsuccessful because this key factor is neglected. This practical manual helps managers optimize and streamline their growth View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

methods rather than by going directly at the enemy." Instead of overwhelming consumers with a message, get them talking by presenting a topic they want to discuss. Then stand back and cross your fingers. "When a brand adopts a point of... View Details

Keywords: by Julia Hanna; Publishing; Advertising

03 Apr 2006
Research & Ideas

The Competitive Advantage of Global Finance

across is that "one size fits all." This strategy effectively sacrifices many opportunities due to an unwillingness to explore how differences in regulatory environments, institutional environments, and tax rules can create... View Details

Keywords: by Sean Silverthorne; Financial Services

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

website and is unaware of the act. When a purchase is made on the merchant's website, the cookie-stuffer is credited. (Hogan allegedly used this method with eBay.) Adware: A program tracks a user's activity on a merchant's website and... View Details

Keywords: by Kim Girard; Advertising; Publishing

February 2010
Supplement

Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details

Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques

Citation

Purchase

2009
Article

Social Structure Shapes Cultural Stereotypes and Emotions: A Causal Test of the Stereotype Content Model

By: P. Caprariello, A.J.C. Cuddy and S.T. Fiske

The stereotype content model (SCM) posits that social structure predicts specific cultural stereotypes and associated emotional prejudices (Fiske et al., 2002). No prior evidence at a societal level has manipulated both structural predictors and measured both... View Details

Keywords: Competency and Skills; Mathematical Methods; Emotions; Personal Characteristics; Prejudice and Bias; Status and Position; Culture; Competition

Citation

Find at Harvard

Read Now

26 Feb 2008
First Look

First Look: February 26, 2008

Truth and Deception, edited by M. S. McGlone and M. L. Knapp. Routledge, 2008 Abstract When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable... View Details

Keywords: Martha Lagace

29 Sep 2009
First Look

First Look: September 29

Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In... View Details

Keywords: Martha Lagace

01 Apr 1996
News

Technology for Learning's Sake

running on different operating systems). "Our strategy is to use internally the kind of protocols the Internet uses outside the School," Upton notes. "We've built something called an 'intranet' using open protocols: no one company owns... View Details

Keywords: by Deborah Blagg; photo by David Zadig

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling strategies of... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

03 Jun 2014
First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the... View Details

Keywords: Sean Silverthorne

18 Feb 2015
First Look

First Look: February 18

situations. Filled with stories of people facing a range of challenges, from going on job interviews to asking someone out; scientific research on how our bodies change our minds; and revolutionary strategies like "power... View Details

Keywords: Sean Silverthorne

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For its part, HBS never traveled as far down the disciplinary road as other top business schools. While the School did hire more faculty with strong disciplinary research backgrounds, it remained steadfast in its mission to deliver a general management education,... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

01 Jun 2000
News

VC Luminary John Doerr: Education Reform Critical to Success of New Economy

Last February, in his first speech at HBS in six years, L. John Doerr (MBA '76), a partner at Kleiner Perkins Caufield & Byers and one of the world's foremost venture capitalists, confessed that he stumbled into his line of work with no elaborate View Details

Web

Mastering Consulting and Advisory Skills - Course Catalog

career. Understanding the complexities of the role, this course will present students with complex and difficult situations to develop strategies for dealing with industry-specific dilemmas. The course covers this material through a mix... View Details

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

(main price + other charges) stimulate people to look into the details of what they get for their money. Thus, price framing can be used as a tool to induce consumers to acknowledge additional points of differentiation: a convenient shipping View Details

Keywords: by Sean Silverthorne; Retail

Publications