Publications

1998
Chapter

Competitive Policy Shocks and Strategic Management

By: P. Ghemawat, R. E. Kennedy and Tarun Khanna

Keywords: Competitive Strategy; Corporate Strategy; System Shocks; Globalization

2015
Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan

In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details

Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry

2023
Working Paper

State Employment as a Strategy of Autocratic Control in China

By: Jaya Y. Wen

This paper presents evidence that autocrats use state-owned firms to strategically pacify social unrest via employment provision, a role that may contribute to their favorable treatment and persistence across settings. I use variation in a regional conflict between... View Details

Keywords: State Ownership; Employment; Government and Politics; Conflict Management; China

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1994
Comment

Exchange Rates and Corporate Strategic Management

By: K. A. Froot

Keywords: Currency Exchange Rate; Corporate Strategy; International Finance

September 2013
Case

Management Levels at Staples (A): Company and Organization (Abridged)

By: David A. Garvin

Abridged version of one of six cases that describe the roles and responsibilities of managers at each of the hierarchical levels of management within the U.S. Stores business unit of Staples, the world's largest office supply company. Together, the cases form a... View Details

Keywords: Strategy; Managerial Roles; Organizational Design; Management Practices and Processes; Job Design and Levels; Business Processes; Consumer Products Industry; United States

March 2021
Article

Increasing the Level of Abstraction as a Strategy for Accelerating the Adoption of Complex Technologies

By: Willy C. Shih

Many new technologies are complex and embody high levels of technical sophistication, and applying them should require significant knowledge and experience. Yet, the rapid adoption and incorporation of these technologies into other innovations seems inconsistent with... View Details

Keywords: Abstraction; Technological And Scientific Innovation; Technological Progress; Diffusion Of Innovation; Technology Adoption; Technological Innovation; Complexity; Information Technology; Strategy

11 Jul 2007
Working Paper Summaries

Managing Proprietary and Shared Platforms: A Life-Cycle View

Keywords: by Thomas R. Eisenmann; Technology

April 2019
Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

Keywords: Business or Company Management; Growth and Development Strategy; Manufacturing Industry; Retail Industry; Consumer Products Industry; China; United States

April 2014 (Revised March 2015)
Case

GE and the Industrial Internet

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients... View Details

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

17 Nov 2003
Research & Ideas

The Business Case for Diabetes Disease Management

a year to treat a newly diagnosed diabetic patient; obviously, the numbers go up if a diabetic suffers serious complications. Healthcare providers have attempted a number of disease management strategies... View Details

Keywords: by Martha Lagace; Health

April 1998 (Revised January 2000)
Case

Pioneer Hi-Bred International, Inc.: Supply Management

By: Francis Aguilar, Paul Clark and Xin Xi He

This case depicts the supply-management practices--including planning, production, and distribution--at Pioneer Hi-Bred International, the world's leader in the genetically engineered hybrid crop-seed industry. Set in the context of a supply-management planning... View Details

Keywords: Plant-Based Agribusiness; Production; Distribution; Marketing Strategy; Customer Focus and Relationships; Logistics; Planning; Agriculture and Agribusiness Industry; Biotechnology Industry

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

2011
Other Unpublished Work

Functional Centralization and the Division of Labor in Management

By: Julie Wulf, Maria Guadalupe and Hongyi Li

This paper shows that the trend towards flatter hierarchies in large US firms since the mid-80's has been accompanied by increased centralization of activities at the top of the organization. In particular, the number of functional managers (e.g., Chief Financial... View Details

Keywords: Executive Compensation; Management Teams; Organizational Structure; Business Strategy; Diversification; Information Technology; United States

April 2012
Article

Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

By: Juan Alcacer and Minyuan Zhao

This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multilocation firms that organize and integrate knowledge across sites worldwide.... View Details

Keywords: Multinational Firms and Management; Technological Innovation; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Research and Development; Risk and Uncertainty; Competition; Competitive Advantage; Technology

September 2000
Background Note

Professional Services Module Two: External Strategy for Sustained Competitive Advantage

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry

Concerns itself with the strategic dynamics which influence organizations externally. View Details

Keywords: Competitive Advantage; Competitive Strategy; Corporate Entrepreneurship; Business Startups; Business Plan; Service Operations; For-Profit Firms; Power and Influence; Measurement and Metrics; Business Processes; Management Practices and Processes; Management Analysis, Tools, and Techniques