Strategy Alignment - Publications - Faculty & Research

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those... View Details

Keywords: by Sarah Jane Gilbert; Sports

Profile

Whitney Wilson

business problems they were solving.” After the Chamber, she accepted a consulting position with Deloitte in Washington DC where she “worked in the strategy and analytics practice for public sector clients. I focused my work around... View Details

Web

Online Transforming Customer Experiences Course | HBS Online

conditions for them to thrive and deliver standout service aligned with your mission, vision, and values. "I found the content of the course to be extremely informative and applicable to the real challenges of being a leader. I loved the... View Details

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

and help entrepreneurs better understand the implications of change. Q: What are you working on now? A: I'm finishing a book on aligning strategy and sales. I am faculty chair of an executive program on this... View Details

Keywords: by Sean Silverthorne

01 Dec 1998
News

Novartis AG Establishes Global Research Fund

face and the strategy that will guide our future success as a worldwide leader in life sciences. The quality of the HBS faculty has been tremendous and has helped our top management to develop a new Novartis mindset and an View Details

Keywords: Anne Kavanagh

20 May 2025
Blog Post

How Student-Proposed Internships Can Create Value

Some HBS students take an entrepreneurial approach to their summer internship search—identifying organizations they admire, networking creatively, and pitching unique project-based roles that align with their skills and interests. These... View Details

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Service Industry

Citation

Find at Harvard

15 Sep 2011
Research & Ideas

High Ambition Leadership

practices of these CEOs and financial performance. There is already ample evidence to support this. We wanted to understand what this model of leadership looks like close up. Q: One key to success is that these leaders align View Details

Keywords: by Martha Lagace

Web

Systems Change Forum | Social Enterprise | Harvard Business School

specific themes and challenges they saw across the field. The forum raised multiple insights and challenges that are elaborated on in the full forum proceedings document at the bottom of this page. We highlight five themes and three tensions below. Five main themes 1.... View Details

Web

Corporate Training Programs | HBS Online

global support team dedicated to participant success. Contact Us In Good Company HBS Online programs align with organizations large and small, across various industries and geographies. Here are a few of the outstanding organizations who... View Details

Web

Tools & Resources | Institute for Business in Global Society

decisions about how to address society’s major challenges. Taught in HBS classrooms, these cases reveal the dilemmas and strategies involved in aligning business practices with societal needs. Scroll for... View Details

07 Apr 2003
Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

officer, chief financial officer, and a senior staff executive) had final authority. This promised a far shorter deliberation process than was typical of the Innovation Board in the second period. 39 The intention of XTV was to align... View Details

Keywords: by Henry Chesbrough

Web

About IT: IT Planning and Service Delivery Team Profile | Information Technology

organization is investing in the right mix of initiatives that align with and advance its strategic goals. Together, these functions create a strong foundation for innovation, efficiency, and long-term success. To put it simply, the work... View Details

08 Sep 2021
Blog Post

Building the Bridge from Nonprofit to VC with Joshua Mbanusi (MBA 2021)

around private sector involvement in alleviating poverty. However, he found over his five years with the organization that aligning future generations of business leaders with the goal of creating prosperity that is shared and inclusive... View Details

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

outside vendor for the Strategy course, but Casadesus-Masanell said that there were several shortcomings in that arrangement. It was hard to alter the model to align closely with the objectives of View Details

Keywords: by Roberta Holland; Education; Food & Beverage

06 Sep 2024
Blog Post

Harvard Business School Announces 2024 Goldsmith Fellows

that is deeply aligned with my core values, particularly those emphasizing leadership and innovation in social enterprise.” Matthias Argenyi. Matthias began his career at Garde Capital, where he designed and built an ESG View Details

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

permanently as of July 10. And almost half of owners surveyed in late June by the online business network Alignable said they lacked enough cash to get through one month and were taking in less than 50 percent of their pre-pandemic sales.... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

02 Jul 2019
Blog Post

Fast-track to Better Outcomes: Yoonjin Min and RapidSOS

partnerships. There, Yoonjin was part of the strategy team collaborating with government entities. Discovering a big opportunity with a smaller startup Yoonjin applied to HBS with the express intention “to continue exploring business... View Details

Keywords: Health Care; Technology

Web

Charting Tariff Pain: Small Businesses Brace for Job Cuts, Falling Sales | Working Knowledge

medium-sized enterprises in the US and Canada who were surveyed on the Alignable networking platform in late March. The answers, gathered just before the US government announced tariffs on imports from countries worldwide, illustrate how... View Details

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

potential to partner with local communities for the good of all, they often lack the connections, expertise, and financing to get those enterprises off the ground. For that reason, they need a “catalyst” to make such strategies possible.... View Details

Keywords: by Michael Blanding

Publications