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  • All HBS Web  (3,788)
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    Strategies for Two-Sided Markets

    Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

    • September 1992 (Revised January 1993)
    • Case

    Courtyard by Marriott

    By: James L. Heskett and Roger H. Hallowell
    Courtyard by Marriott, a chain of modestly priced hotels, weighs its future options regarding human resources, its service delivery system, and management structure. Fairfield Inn, another Marriott product, is discussed for contrast. View Details
    Keywords: Human Resources; Service Operations; Brands and Branding; Management Systems; Decision Making; Service Industry; Service Industry
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    Heskett, James L., and Roger H. Hallowell. "Courtyard by Marriott." Harvard Business School Case 693-036, September 1992. (Revised January 1993.)
    • March 2021 (Revised July 2021)
    • Case

    Resident

    By: Jeffrey F. Rayport and Thomas O. Jones
    Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
    Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
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    Rayport, Jeffrey F., and Thomas O. Jones. "Resident." Harvard Business School Case 821-090, March 2021. (Revised July 2021.)
    • September 2008
    • Case

    TCS: The MCA 21 Project

    Tata Consultancy Services (TCS), a leading outsourced software services provider based in India, must decide whether to bid on a high-profile government project within India. The project, if completed successfully, would mark another step in TCS's progression from a... View Details
    Keywords: Experience and Expertise; Developing Countries and Economies; Globalized Firms and Management; Growth and Development Strategy; Service Operations; Projects; India
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    Upton, David M., and Bradley R. Staats. "TCS: The MCA 21 Project." Harvard Business School Case 609-024, September 2008.
    • 28 Sep 2015
    • Research & Ideas

    Six Lessons from Mobile Money Ventures in Developing Countries

    attempts to copy successful services haven’t always worked out. For example, despite Vodafone’s widespread success in Kenya, its effort to take the M-Pesa model to South Africa fell flat. Mobile money View Details
    Keywords: by Dina Gerdeman; Financial Services; Financial Services
    • November 1999 (Revised March 2003)
    • Case

    Webvan: Groceries on the Internet

    By: John A. Deighton and Kayla Bakshi
    What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
    Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Service Industry; Service Industry
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    Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)
    • October 2023
    • Case

    Hey Jane: Delivering Abortion Pills to the Doorstep

    By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta
    This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details
    Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States
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    Koning, Rembrand, Geraldine Pena-Galea, and Sarah Mehta. "Hey Jane: Delivering Abortion Pills to the Doorstep." Harvard Business School Case 724-408, October 2023.
    • August 2024
    • Case

    Ashesi University: The Journey from Vision to Reality

    By: Ranjay Gulati and Caroline de Lacvivier
    In 1997, Patrick Awuah had a dream: to bring liberal arts education to Ghana. Amid the country’s declining economy and pervasive corruption problems, Awuah saw education as an opportunity to reverse its fortunes by investing in the next generation of African leaders.... View Details
    Keywords: Developing Countries and Economies; Higher Education; Entrepreneurship; Leadership Development; Growth Management; Mission and Purpose; Private Ownership; Education Industry; Ghana
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    Gulati, Ranjay, and Caroline de Lacvivier. "Ashesi University: The Journey from Vision to Reality." Harvard Business School Case 425-032, August 2024.
    • Article

    DEA Model with Shared Resources and Efficiency Decomposition

    By: Yao Chen, Juan Du, H. David Sherman and Joe Zhu
    Data envelopment analysis (DEA) has proved to be an excellent approach for measuring performance of decision making units (DMUs) that use multiple inputs to generate multiple outputs. In many real world scenarios, DMUs have a two-stage network process with shared input... View Details
    Keywords: Data Envelopment Analysis (DEA); Efficiency; Intermediate Measure; Performance Efficiency
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    Chen, Yao, Juan Du, H. David Sherman, and Joe Zhu. "DEA Model with Shared Resources and Efficiency Decomposition." European Journal of Operational Research 207, no. 1 (November 2010): 339–349.
    • August 1994 (Revised January 1999)
    • Case

    Taco Bell Corporation (Abridged Update)

    By: James L. Heskett
    Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details
    Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry
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    Heskett, James L. "Taco Bell Corporation (Abridged Update)." Harvard Business School Case 395-010, August 1994. (Revised January 1999.)
    • January 2008 (Revised February 2011)
    • Case

    Rubbish Boys

    By: Noam Wasserman and Rachel Galper
    It looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so... View Details
    Keywords: Service Operations; Problems and Challenges; Brands and Branding; Business Model; Partners and Partnerships; Business Growth and Maturation; Franchise Ownership; Growth and Development Strategy; Service Industry; Canada; North America
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    Wasserman, Noam, and Rachel Galper. "Rubbish Boys." Harvard Business School Case 808-101, January 2008. (Revised February 2011.)
    • February 2000 (Revised April 2003)
    • Case

    InSite Marketing Technology (A)

    By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
    Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
    Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Service Industry
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    Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
    • August 2008 (Revised March 2010)
    • Case

    Finland's S Group: Competing with a Cooperative Approach to Retail

    By: Ramon Casadesus-Masanell, Tarun Khanna, Samuli Skurnik and Jordan Mitchell
    The case looks at the two dominant Finnish retailers: S Group and Kesko. S Group is a customer-owned cooperative, which has a unique holding structure whereby 1.7 million residents (or 70 percent of Finnish households) own 22 regional cooperatives. In turn, the... View Details
    Keywords: Business Model; Cooperative Ownership; Public Ownership; Competitive Advantage; Retail Industry; Finland
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    Casadesus-Masanell, Ramon, Tarun Khanna, Samuli Skurnik, and Jordan Mitchell. "Finland's S Group: Competing with a Cooperative Approach to Retail." Harvard Business School Case 709-409, August 2008. (Revised March 2010.)
    • November 2020 (Revised September 2021)
    • Case

    HP Instant Ink: (Self) Disrupting the Consumer Printing Market

    By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez
    Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details
    Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy
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    Ofek, Elie, Marco Bertini, Oded Koenigsberg, and George Gonzalez. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Case 521-016, November 2020. (Revised September 2021.)
    • March 2008 (Revised November 2008)
    • Case

    Databank in Africa

    By: Jordan Siegel and Yi Kwan Chu
    This case tackles issues of regional strategy and strategic institutional arbitrage. Databank is a financial services firm designing its regional strategy for Africa and seeking to benefit from institutional arbitrage. View Details
    Keywords: Developing Countries and Economies; Local Range; Emerging Markets; Service Operations; Business Strategy; Financial Services Industry; Africa
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    Siegel, Jordan, and Yi Kwan Chu. "Databank in Africa." Harvard Business School Case 708-478, March 2008. (Revised November 2008.)
    • July 1999 (Revised November 1999)
    • Case

    Northwest Airlines and the Detroit Snowstorm (A)

    Northwest Airlines forced hundreds of passengers to wait up to 8 1/2 hours on aircraft after reaching their destination in an unusually horrible service disaster. The case explores what occurred, why it occurred, and the feelings of those involved. View Details
    Keywords: Service Delivery; Failure; Service Industry; Service Industry
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    Hallowell, Roger H. "Northwest Airlines and the Detroit Snowstorm (A)." Harvard Business School Case 800-053, July 1999. (Revised November 1999.)
    • 10 Apr 2013
    • Research & Ideas

    Learning Curve: Making the Most of Outsourcing

    shorter read times did not appear to come at the expense of clinical quality; the rates of "discrepancies" reported by customers was low. The researchers point to prior research to explain why. Repeated experience helps the service... View Details
    Keywords: by Paul Guttry; Health
    • December 2010
    • Supplement

    Rackspace Hosting (2000)

    By: W. Earl Sasser, James L. Heskett and Tom Ryder
    The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. View Details
    Keywords: Customer Focus and Relationships; Planning; Organizational Change and Adaptation; Service Delivery; Strategy; Finance; Information Technology Industry
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    Sasser, W. Earl, James L. Heskett, and Tom Ryder. "Rackspace Hosting (2000)." Harvard Business School Video Supplement 811-701, December 2010.
    • August 2001 (Revised March 2003)
    • Case

    PassAct, Inc.

    PassAct is a virtual distributor for high-tech R&D components and products, taking orders from researchers within companies, passing them on to appropriate suppliers, and monitoring fulfillment. Customers order from a Web-based catalog with built-in work-flow... View Details
    Keywords: Internet and the Web; Order Taking and Fulfillment; Web Services Industry
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    McAfee, Andrew P. "PassAct, Inc." Harvard Business School Case 602-026, August 2001. (Revised March 2003.)
    • Forthcoming
    • Book

    Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models

    By: Regina E. Herzlinger
    Innovating in Healthcare offers effective approaches for designing, reworking, and implementing innovative healthcare services, products, and business models. It will help anyone working in healthcare service or product development, from hospitals to startups,... View Details
    Keywords: Health Care and Treatment; Service Delivery; Product Development; Business Model; Innovation and Invention; Health Industry
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    Herzlinger, Regina E. Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models. Boston, MA: John Wiley & Sons, forthcoming.
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