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- All HBS Web
(3,886)
- Faculty Publications (1,056)
- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
- April 2010 (Revised March 2011)
- Supplement
Google in China (B)
By: John A. Quelch
In a January 2010 public statement, Google threatened to stop censoring its search results on its Google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Cross-Cultural and Cross-Border Issues; Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
Quelch, John A. "Google in China (B)." Harvard Business School Supplement 510-110, April 2010. (Revised March 2011.)
- March 2010 (Revised April 2014)
- Case
American Well: The Doctor Will E-See You Now
By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
- March 2010
- Case
Target: Responding to the Recession
By: Ranjay Gulati, Rajiv Lal and Cathy Ross
Within 10 months of Gregg Steinhafel's taking over as CEO at Target, the U.S. was mired in the most significant economic downturn in 50 years. Top competitor Wal-Mart had positioned itself well for the crisis, while Target's same store sales began to slide. While... View Details
Keywords: Financial Crisis; Strategy; Operations; Brands and Branding; Product Launch; Product Positioning; Competition; Retail Industry; United States
Gulati, Ranjay, Rajiv Lal, and Cathy Ross. "Target: Responding to the Recession." Harvard Business School Case 510-016, March 2010.
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- March 2010 (Revised August 2010)
- Teaching Note
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
- 2010
- Working Paper
Multinational Strategies and Developing Countries in Historical Perspective
By: Geoffrey Jones
This working paper offers a longitudinal and descriptive analysis of the strategies of multinationals from developed countries in developing countries. The central argument is that strategies were shaped by the trade-off between opportunity and risk. Three broad... View Details
Keywords: History; Competition; Multinational Firms and Management; Corporate Strategy; Developing Countries and Economies; Business and Government Relations
Jones, Geoffrey. "Multinational Strategies and Developing Countries in Historical Perspective." Harvard Business School Working Paper, No. 10-076, March 2010.
- February 2010 (Revised October 2010)
- Case
Re-THINK-ing THINK: The Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On January 5, 2010, 48-year-old Richard Canny was on his way to meet the governor of Indiana. He was reading his newly issued press release announcing that THINK planned to start automobile production in Elkhart County, Indiana to launch its THINK City battery-operated... View Details
Keywords: Business Startups; Entrepreneurship; Investment; Global Strategy; Market Entry and Exit; Product Development; Production; Pollutants; Environmental Sustainability; Auto Industry; Manufacturing Industry; Norway; Indiana
Lassiter, Joseph B., III, and David Kiron. "Re-THINK-ing THINK: The Electric Car Company." Harvard Business School Case 810-105, February 2010. (Revised October 2010.)
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
- February 2010 (Revised February 2021)
- Case
The Vitality Group: Paying for Self-Care
Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details
Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
- February 2010
- Background Note
Millipore Background Note
By: Elie Ofek and Natalie Kindred
This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details
Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Pharmaceutical Industry
Ofek, Elie, and Natalie Kindred. "Millipore Background Note." Harvard Business School Background Note 510-059, February 2010.
- February 2010
- Article
Input Constraints and the Efficiency of Entry: Lessons from Cardiac Surgery
By: David M. Cutler, Robert S. Huckman and Jonathan T. Kolstad
Prior studies suggest that, with elastically supplied inputs, free entry may lead to an inefficiently high number of firms in equilibrium. Under input scarcity, however, the welfare loss from free entry is reduced. Further, free entry may increase use of high-quality... View Details
Keywords: Government Legislation; Health Care and Treatment; Medical Specialties; Market Entry and Exit; Welfare; Health Industry; Pennsylvania
Cutler, David M., Robert S. Huckman, and Jonathan T. Kolstad. "Input Constraints and the Efficiency of Entry: Lessons from Cardiac Surgery." American Economic Journal: Economic Policy 2, no. 1 (February 2010): 51–76.
- January 2010 (Revised March 2013)
- Case
foursquare
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a... View Details
Keywords: Entrepreneurship; Internet and the Web; Mobile and Wireless Technology; Competitive Advantage; Web Services Industry; United States
Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Jeffrey J. Bussgang, and David Chen. "foursquare." Harvard Business School Case 711-418, January 2010. (Revised March 2013.)
- January 2010 (Revised April 2010)
- Case
Google in China (A)
By: John A. Quelch
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details
Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China
Quelch, John A., and Katherine Jocz. "Google in China (A)." Harvard Business School Case 510-071, January 2010. (Revised April 2010.)
- January 2010 (Revised March 2010)
- Compilation
Firm Strategy Vignettes
By: Josh Lerner, G. Felda Hardymon and Ann Leamon
These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner... View Details
Keywords: Outcome or Result; Business Strategy; Problems and Challenges; Private Equity; Venture Capital; Investment Portfolio; Partners and Partnerships
Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Firm Strategy Vignettes." Harvard Business School Compilation 810-087, January 2010. (Revised March 2010.)
- Article
(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior
By: Deepak Malhotra
Prior research has found mixed evidence for the long-theorized link between religiosity and pro-social behavior. To help overcome this divergence, we hypothesize that pro-social behavior is linked not to religiosity per se, but rather to the salience of religion and... View Details
Keywords: Philanthropy and Charitable Giving; Auctions; Bids and Bidding; Religion; Behavior; Societal Protocols
Malhotra, Deepak. "(When) Are Religious People Nicer? Religious Salience and the 'Sunday Effect' on Pro-social Behavior." Judgment and Decision Making 5, no. 2 (April 2010): 138–143.
- Article
A Choice Prediction Competition for Market Entry Games: An Introduction
By: Ido Erev, Eyal Ert and Alvin E. Roth
A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition
Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
- January 2010
- Journal Article
A Choice Prediction Competition: Choices from Experience and from Description
By: Ido Erev, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West and Christian Lebiere
Erev, Ert, and Roth organized three choice prediction competitions focused on three related choice tasks: one-shot decisions from description (decisions under risk), one-shot decisions from experience, and repeated decisions from experience. Each competition was based... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Mathematical Methods; Risk and Uncertainty; Competition
Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan E. Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Steward, Robert West, and Christian Lebiere. "A Choice Prediction Competition: Choices from Experience and from Description." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
- December 2009 (Revised January 2024)
- Case
A Letter from Prison
By: Eugene Soltes
Stephen Richards, the former global head of sales at Computer Associates, Inc. (CA), is serving a seven-year prison sentence for financial fraud. In the case, Richards responds to a number of questions about managerial responsibility and the manipulation of financial... View Details
Soltes, Eugene. "A Letter from Prison." Harvard Business School Case 110-045, December 2009. (Revised January 2024.)
- Article
Capital Market-Driven Corporate Finance
By: Malcolm Baker
Much of empirical corporate finance focuses on sources of the demand for various forms of capital, not the supply. Recently, this has changed. Supply effects of equity and credit markets can arise from a combination of three ingredients: investor tastes, limited... View Details
Keywords: Behavioral Finance; Limits To Arbitrage; Market Efficiency; Securities Issuance; Supply Effects; Corporate Finance; Investment; Price; Capital Markets; Equity; Financial Services Industry
Baker, Malcolm. "Capital Market-Driven Corporate Finance." Annual Review of Financial Economics 1 (2009): 181–205.