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Show Results For
- All HBS Web
(1,075)
- People (3)
- News (229)
- Research (724)
- Events (6)
- Multimedia (9)
- Faculty Publications (390)
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
differences. That reality, however, hasn't slowed the rising tide of annual college rankings from every corner of the world, rating schools in every category imaginable. Today we'll hear from Professor Bill Kirby about his case entitled “World-class Universities:... View Details
- 10 May 2016
- First Look
May 10, 2016
Management By: Rigby, Darrell K., Jeff Sutherland, and Hirotaka Takeuchi Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51051 January 2016 Journal of Brand Management The Corporate Brand Identity and View Details
Keywords: Carmen Nobel
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value. View Details
Keywords: Business Exit or Shutdown; Product Positioning; Business and Shareholder Relations; Reputation; Value
Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
- April 1990
- Case
Philip Morris Companies' ""Bill of Rights"" Sponsorship Program
By: Stephen A. Greyser and Norman Klein
Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details
Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations
Greyser, Stephen A., and Norman Klein. Philip Morris Companies' ""Bill of Rights"" Sponsorship Program. Harvard Business School Case 590-108, April 1990.
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
industry. The forum began with a discussion about the marketing power of social media, but quickly evolved into a conversation about race issues in the sports entertainment industry. 'unbelievable Platform' All acknowledged that Twitter has played a huge role in... View Details
- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
competitive labor markets because of their reputations and values. "At first, we thought of our reputation conceptually, as something that we needed to keep improving. Now we know it affects our ability... View Details
Keywords: by Rosabeth Moss Kanter
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
corporate strategy—create value by becoming known for better governance and greater transparency to external providers? Can they lower their cost of capital and perhaps get a valuation premium based on the reputation and performance of... View Details
Keywords: by Robert S. Kaplan
- Web
5.1 Information Technology | MBA
their own professionalism, but also on the reputation of the school. Communications with Large Groups To avoid email overload, email communications should be tailored to a specific purpose and targeted to an appropriate audience. To... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
rapid as possible. Step on the gas! —Randy Shayler (MBA 2012) Iron out the model first, then roll it out. Build national demand and reputation by executing flawlessly locally—solve a complex and broad problem well enough, and your View Details
Keywords: April White
Business of Emerging Markets
economies, including issues of corporate reputation and responsibility in business. Right now I’m working on business involvement in education CSR initiatives, using the unique dataset from the Business History Initiative’s Creating... View Details
- 01 Apr 2001
- News
Professor Thomas Kennedy Remembered
Professor of Business Administration, Kennedy established a reputation as an exceptional teacher. Dean Kim B. Clark commented, “During his two decades on the faculty, Tom Kennedy played an influential role in an institution that prides... View Details
- Profile
Kyle Bisutti
the manufacturing base in the U.S.” While other schools may have a greater reputation in operations, Kyle chose HBS for its general-management curriculum. “The diversity in both people and skills will help me later in my career – you... View Details
- November 2006 (Revised July 2007)
- Case
CNN and the Cable News Wars
Set in 1996, when ABC, NBC and Microsoft, and Fox all announced that they will challenge Cable News Network's near monopoly position in the 24-hour cable news channel market. The focus is on the interaction of the strategies likely to be adopted by each player given... View Details
Keywords: Leadership; Resource Allocation; Monopoly; Rank and Position; Reputation; Adoption; Competition
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
shrink and profits implode, requiring major cash resources until its reputation can be restored. 5: Never waste a good crisis. For all the pain Toyota is experiencing, this crisis provides a unique opportunity to make fundamental changes... View Details
- Profile
Rocio Parra
careers at CPG companies where they gained great experience and a strong reputation for building brands. I decided that beginning with a career in CPG marketing would be a great foundation to many different career paths in the future.... View Details
Keywords: Retail
- August 2007
- Case
The Battle Of Union Square
Union Square Ventures, a Private Equity firm founded in 2003, filed a trademark infringement suit against Union Square Partners, another private equity firm founded in November 2006. Examines the possible impact that public litigation will have on the two firms. The... View Details
Keywords: Private Equity; Investment; Trademarks; Lawsuits and Litigation; Conflict Management; Reputation; Financial Services Industry
El-Hage, Nabil N., and Stephen Parks. "The Battle Of Union Square." Harvard Business School Case 208-036, August 2007.
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue... View Details
Keywords: by Staff
- 01 Jun 1997
- News
Thomas C. Høegh
Northwestern University, he returned home, cofounded a production company, and, as artistic director, gained a reputation for cutting-edge performances of both new and traditional material for radio, television, and the stage. In 1994, he... View Details
Keywords: Garry Emmons
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed... View Details
Keywords: by Dina Gerdeman
- July 2007
- Case
Kroger Union Negotiations 2005
By: Dennis A. Yao and Mary L. Shelman
A stylized version of the negotiations between Kroger Company and its local unions during 2005. Management faces a sequence of individual negotiations with local unions in addition to meeting the new competitive challenges presented by Wal-Mart's expansion in the... View Details