Qualitative Methods (General) - Publications - Faculty & Research

Student-Profile

Ta-Wei "David" Huang

As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved developing new View Details

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

often fail to take into account the complete value of the customers they are trying to retain. "What's missing from traditional methods is that they focus only on a customer's likelihood to churn, but not on the overall profitability of... View Details

Keywords: by Dina Gerdeman; Retail; Service

Web

Building and Sustaining a Successful Enterprise Q4 - Course Catalog

your odds of achieving successful outcomes. Educational Objectives The focus of the course is to learn to use well-researched causal theories about strategy, innovation, and management to understand why things happen the way they do in businesses, and to predict which... View Details

Profile

Andrew Kletzing

for general management — for making decisions and owning the consequences." In addition, Andrew participated in the Korea-United States Friendship Council, a joint group of Army officers and South Korean businessmen who, Andrew says,... View Details

17 Dec 2015
News

Design Thinking: Hands-On Learning At The Harvard Innovation Lab

at the i-lab are open to students from across Harvard as well as from Tufts and MIT. Course projects have ranged widely, but most solved problems through the innovative use of technology. One team, for example, developed an app that provides a more efficient,... View Details

01 Sep 2008
News

Alumni Books

demonstrates the benefits of affiliating a business with charities and nonprofits. They include an increase in the bottom line and employee morale as well as a boost to the company’s brand and reputation. Plugged In: The Generation Y... View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

26 Nov 2007
Research & Ideas

Best Practices of Global Innovators

procuring an asset or resource at the lowest price, the other requires leveraging the unique skills and capabilities of partners to jointly solve problems. Applying the same organizational methods to both sets of activities ignores the... View Details

Keywords: by Sean Silverthorne

24 Feb 2009
First Look

First Look: February 24, 2009

card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit. This case presents the structure of these payment methods, focusing on... View Details

Keywords: Martha Lagace

30 Aug 2010
Research & Ideas

Turning Employees Into Problem Solvers

of incident is occurring in a given unit over time, even when it is being reported. That would then make it possible to focus on how particular units resolve their problems." Identifying pockets of excellence would enable more qualitative... View Details

Keywords: by Julia Hanna; Health

01 Mar 2005
News

Robert Buzzell Remembered

wholesale distribution; strategic planning; and the application of mathematical and statistical methods to marketing issues. A member of the HBS faculty from 1961 to 1993 and chair of the Marketing faculty from 1972 to 1977, he taught... View Details

Profile

Fereshteh Zeineddin

manager," she says. "When I think of HBS, I think of world-class leaders in general management." Further, the case method seemed like a good fit for her. "It's the perfect way to learn... View Details

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

develop new ways of working together. To bolster out-of-the-box thinking at their companies, boards should promote diversity among members. They should foster "creative abrasion" to keep ideas flowing and rethink traditional methods of... View Details

Keywords: Carmen Nobel

01 Jun 2016
News

A Roundabout Path

much more restricted.” —Jonathan Friedlander (MBA 2017) The fellowship that is helping Friedlander might help our planet as well, because he is focusing on the critical issue of “green transportation.” He points out that even if we maximize the use of solar, wind, and... View Details

07 Mar 2017
News

From Harvard to INSEAD: Change Management in a Disruptive World

general director. With a lengthy career in industry and politics as well as academia, Giscard D’Estaing is a former mayor and member of the French Parliament and is chairman of the Committee for a World Parliament. He is also honorary... View Details

Keywords: Educational Services

01 Jun 2002
News

The Mind Speaks, Marketers Listen

been used by the likes of Coca-Cola, General Motors, and AT&T to craft marketing strategies. “Most new products are developed and launched using focus groups and questionnaires,” Zaltman said, “and 60 to 80 percent of all new products... View Details

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

later you have to generate sufficient profit to support market expectations. The problem is, if top management pushes too hard for profit and doesn't have the right controls in place, employees may start to do dumb things like misstating... View Details

Keywords: Re: Robert Simons

24 Jan 2012
First Look

First Look: Jan. 24

We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four... View Details

Keywords: Sean Silverthorne

22 Nov 2016
First Look

November 22, 2016

many issue areas, Indian gaming has probably generated the greatest amount of activity in recent years. In particular, the negotiations that led to the immense success of the Pequot gaming operation in Connecticut have become almost... View Details