Publications

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April 2017
Teaching Note

Basecamp: Pricing

By: Frank V. Cespedes

This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details

Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing

Research Summary

Say on Pay

By: Jay W. Lorsch

This project is examining, on a continuing basis, the evolving practice of allowing shareholders to have a vote on top executive compensation. The expected product will be an article explaining the limitations of this effort to give shareholders voice. View Details

January 2009 (Revised December 2017)
Case

Who Broke the Bank of England?

By: Niall Ferguson and Jonathan Schlefer

In the summer of 1992, hedge fund manager George Soros was contemplating the possibility that the European Exchange Rate Mechanism (ERM) would break down. Designed to pave the way for a full-scale European Monetary Union, the ERM was a system of fixed exchange rates... View Details

Keywords: Decision Choices and Conditions; Currency Exchange Rate; Investment; Governing Rules, Regulations, and Reforms; Financial Services Industry; European Union

September 1996 (Revised September 2004)
Case

Monterrey Manufacturing Company

By: William J. Bruns Jr.

A small manufacturing company plans and budgets sales and expenses to ensure that its strategy is feasible. It must trace costs of manufacturing through work-in-process to finished goods and cost of goods sold, and project cash flows and income. View Details

Keywords: Cost Accounting; Business Earnings; Cash Flow; Sales; Budgets and Budgeting; Manufacturing Industry

June 2021
Case

The Canada Pension Plan Investment Board (CPP Investments): April 2021

By: Josh Lerner, Reza Satchu and Alys Ferragamo

The Canada Pension Plan Investment Board (CPPIB) is one of the largest pools of investment capital in the world and follows a rigorous “Total Portfolio Framework” in its approach to investment management. In April of 2021, John Graham was just two months into his role... View Details

Keywords: Pension Funds; Investment Strategy; Capital Markets; Financial Strategy; Investment; Asset Management; Financial Institutions; Private Equity; Growth and Development Strategy; Investment Portfolio; Assets; Financial Markets; Financial Services Industry; Canada

May 2002 (Revised May 2002)
Case

Garanti Bank: Transformation in Turkey (Abridged)

By: Rosabeth M. Kanter, Daniel Galvin and Maximilian Martin

Discusses the complete transformation and turnover in every division of Garanti Bank. Describes the multiple change projects managed and cross-cultural issues confronted during the 1990s and the organizational challenge of transforming Garanti Bank into one of Turkey's... View Details

Keywords: Banks and Banking; Restructuring; Organizational Change and Adaptation; Change Management; Cross-Cultural and Cross-Border Issues; Banking Industry; Turkey

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

15 Mar 2007
Working Paper Summaries

Initiating Divergent Organizational Change: The Enabling Role of Actors’ Social Position

Keywords: by Julie Battilana

February 2007 (Revised May 2008)
Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details

Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain

Research Summary

Some Potential Effects of a Scramble on a Job Market (with Alvin Roth, Muriel Niederle, and Yuan Chuan Lien)

This project is directly inspired by the recent addition of a scramble to the economists job market. We attempt to answer under what conditions and for whom adding a scramble is beneficial. View Details

October 2002 (Revised August 2007)
Background Note

Entrepreneurial Marketing: Learning from High-Potential Ventures

By: Joseph B. Lassiter III

Describes entrepreneurial marketing as both a mind-set and a process. Draws on some 30 business field cases and some 300 student projects that provide insight into what managers do in high-potential settings. View Details

Keywords: Entrepreneurship; Managerial Roles; Marketing

2015
Working Paper

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts

By: Ethan Mollick and Ramana Nanda

In fields as diverse as technology entrepreneurship and the arts, crowds of interested stakeholders are increasingly responsible for deciding which innovations to fund, a privilege that was previously reserved for a few experts, such as venture capitalists and... View Details

Keywords: Arts; Decision Choices and Conditions; Philanthropy and Charitable Giving

SSRN

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August 1998 (Revised October 1998)
Case

Disney's "The Lion King" (B): The Synergy Group

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis

In the late 1980s, Disney CEO Michael Eisner introduced a synergy group to the company's organizational structure. The synergy group was responsible for keeping all of Disney's divisions informed and updated on company projects and marketing strategies. View Details

Keywords: Entertainment; Creativity; Value; Organizational Structure; Entertainment and Recreation Industry

Research Summary

By: Ashish Nanda

Ashish Nanda's research focuses on ethics and economics of managing professional service firms.

Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details

February 2005 (Revised March 2013)
Case

Phase Zero: Introducing New Services at IDEO (A)

By: Amy C. Edmondson and Laura Feldman

Focuses on whether world-renowned product design firm IDEO's new customer service fits with the firm's strategic position and organization capabilities. Over the course of IDEO's 13-year history, an increasing share of revenues are a result of "Phase 0"... View Details

Keywords: Strategy; Service Operations; Product Design; Infrastructure; Customer Focus and Relationships; Innovation and Invention; Service Industry; Boston; United States

September 2002 (Revised August 2003)
Case

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean

In Egypt, Genzyme's humanitarian commitment to treat all sufferers of the rare Gaucher disease worldwide first confronts its commercial imperative to recoup the huge investment required to bring the drug Cerezyme to market. Here Tomye Tierney must decide how to balance... View Details

Keywords: Moral Sensibility; Investment; Emerging Markets; Negotiation; Corporate Social Responsibility and Impact; Business and Government Relations; Sales; Commercialization; Expansion; Value Creation