Publications

December 2023
Case

Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal

In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details

Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America

December 2002
Article

Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction

By: Riitta Katila and Gautam Ahuja

We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details

Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development

19 Nov 2004 - 22 Nov 2004
Conference Presentation

Managing Innovation and Product Development...Under Uncertainty

By: Alan MacCormack

Keywords: Innovation and Invention; Product Development; Management

September 2013
Exercise

An Exercise in Designing a Travel Coffee Mug

By: Elie Ofek and Michael Norris

In recent years design has emerged as a critical factor in the success of many new products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective... View Details

Keywords: New Product Development; Innovation; Market Research; Competitive Positioning; Design; Product Development; Consumer Products Industry

February 1983
Case

Managing Product Safety: The Case of the Procter & Gamble Rely Tampon

Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies... View Details

Keywords: Safety; Crisis Management; Product; Consumer Products Industry; Consumer Products Industry

July 1986 (Revised October 1987)
Case

Ampex Corp.: Product Matrix Engineering (Revised)

By: Steven C. Wheelwright

Keywords: Competition; Quality; Management; Electronics Industry

August 2002 (Revised February 2005)
Case

Gillette Company (C): Strategies for Change

By: Rosabeth M. Kanter and James Weber

Examines the strategic change agenda set by a new CEO as the initial priorities in the turnaround of this leading global consumer products company. View Details

Keywords: Business History; Global Strategy; Competitive Advantage; Competitive Strategy; Leading Change; Change Management; Retail Industry

Web

Strategy Curriculum - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Strategy The objective of this course is to help students View Details

April 1988 (Revised April 1991)
Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin

Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details

Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry

Article

Product Quality: An Important Strategic Weapon

By: David A. Garvin

Keywords: Product; Quality; Strategy

June 2011 (Revised May 2012)
Case

Nestlé SA: Nutrition, Health and Wellness Strategy

By: Rebecca M. Henderson and Ryan Johnson

In 1997 Nestlé committed to a strategic vision of becoming the leading nutrition, health and wellness (NHW) company in the world. Over the next 13 years, the NHW strategy guided strategic decisions and choices at Nestlé including merger and acquisition choices,... View Details

Keywords: Nutrition; Health; Growth and Development Strategy; Decision Choices and Conditions; Goals and Objectives; Value Creation; Food and Beverage Industry

November 2009
Case

VF Brands: Global Supply Chain Strategy

By: Gary P. Pisano and Pamela Adams

This case examines VF Brands global supply chain strategy. Historically, VF has used a combination of in-house manufacturing and traditional arms-length sourcing arrangements. At the time of the case, the company is considering a third approach to supplier relations... View Details

Keywords: Global Strategy; Logistics; Supply Chain Management; Partners and Partnerships; Cooperation; Vertical Integration; Apparel and Accessories Industry

January 2008 (Revised October 2015)
Case

Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy

By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong

After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details

Keywords: Investment; Globalized Firms and Management; Market Entry and Exit; Business and Government Relations; Expansion; Semiconductor Industry; Shanghai; Taiwan

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

July–August 2015
Article

Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

By: Amos Winter and Vijay Govindarajan

Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details

Keywords: Innovation Strategy; Emerging Markets

Register to Read

22 Nov 2010
News

Seven Strategy Questions: A Simple Approach for Better Execution

19 Jul 2021
News

Developing Quality Conversations About Diversity, Equity and Inclusion

21 Apr 2020
News

7 Successful Battle Strategies to Beat COVID-19

2022
Working Paper

Product2Vec: Leveraging Representation Learning to Model Consumer Product Choice in Large Assortments

By: Fanglin Chen, Xiao Liu, Davide Proserpio and Isamar Troncoso

We propose a method, Product2Vec, based on representation learning, that can automatically learn latent product attributes that drive consumer choices, to study product-level competition when the number of products is large. We demonstrate Product2Vec’s... View Details

Keywords: Consumer Choice; Consumer Behavior; Competition; Product Marketing