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  • All HBS Web  (5,784)
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  • July 1997
  • Case

We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business

By: Clayton M. Christensen
Illustrates how a new management team at Medtronic's Cardiac Pacemaker business reversed a steep decline in market share by adopting certain management principles for new product development: clarifying strategy, aggregating project planning, accommodating the number... View Details
Keywords: Management Teams; Innovation Strategy; Innovation and Management; Product Development; Health; Technology; Change Management; Medical Devices and Supplies Industry; United States
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Christensen, Clayton M. "We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business." Harvard Business School Case 698-004, July 1997.

    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products
    • February 2011 (Revised March 2021)
    • Case

    Hindustan Unilever's 'Pureit' Water Purifier

    By: V. Kasturi Rangan and Mona Sinha
    The case asks students to formulate a strategy to respond to various competitive threats to its Pureit Water purifier, launched in 2008, targeted at millions of low-income Indian consumers who did not have access to safe drinking water. The case describes in detail the... View Details
    Keywords: Multinational Firms and Management; Marketing Strategy; Product Launch; Product Development; Social Enterprise; Competitive Strategy; India
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    Rangan, V. Kasturi, and Mona Sinha. "Hindustan Unilever's 'Pureit' Water Purifier." Harvard Business School Case 511-067, February 2011. (Revised March 2021.)
    • 17 Feb 2020
    • Sharpening Your Skills

    How Entrepreneurs Can Find the Right Problem to Solve

    validation of problems and target customers early in your product development process. One test, or even a few tests, does not qualify a product as marketable or fundable. The... View Details
    Keywords: by Julia Austin
    • 08 Feb 2017
    • Video

    Ahmed Eldemerdash, MBA 2017

    • January 1996
    • Case

    Palm Computing, Inc. (A)

    By: Myra M. Hart
    Discusses patents, licenses, and deal making in a start-up venture. The entrepreneur, Jeff Hawkins, holds a patent on Palm Print, a pattern recognition algorithm. After licensing Palm Print to his employer, he led three years of development of commercial products for... View Details
    Keywords: Intellectual Property; Patents; Agreements and Arrangements; Negotiation Deal; Business Startups; Management Teams
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    Hart, Myra M. "Palm Computing, Inc. (A)." Harvard Business School Case 396-245, January 1996.
    • January 1997 (Revised November 1997)
    • Case

    IBM and Siemens: Revitalizing the Rolm Division (B)

    By: Ashish Nanda, Antonio Davila and Georgia Levenson
    This supplement to the (A) case describes Siemens’ purchase of Rolm’s entire product development and manufacturing operation to form Rolm Systems and discusses the simultaneous 50/50 joint venture between IBM and Siemens to manage marketing, sales, and service for PBX... View Details
    Keywords: Manufacturing; Deal; Dealmaking; IBM; Siemens; Product Development; Joint Ventures; Restructuring; Corporate Strategy
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    Nanda, Ashish, Antonio Davila, and Georgia Levenson. "IBM and Siemens: Revitalizing the Rolm Division (B)." Harvard Business School Case 397-061, January 1997. (Revised November 1997.)
    • January 2014 (Revised July 2016)
    • Case

    Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing

    By: Tom Nicholas and Matthew Guilford
    At the time of the American War of Independence (1776-1783) and for several decades after it, Great Britain dominated the global production of cotton textiles. In fact, Britain became so dominant in textile manufacturing and trading that Manchester, its industrial... View Details
    Keywords: Technological Innovation; Production; Business History; Manufacturing Industry; Great Britain; Massachusetts
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    Nicholas, Tom, and Matthew Guilford. "Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing." Harvard Business School Case 814-065, January 2014. (Revised July 2016.)
    • August 2017
    • Case

    RoboTech: Storming into the U.S. Market

    By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
    This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details
    Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States
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    Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.

      Provenance Paradox and Country of Origin Branding

      Since a product's country of origin of the product establishes its authenticity, companies from emerging markets are unable to price products comparably to similar firms from developed markets. This problem of establishing authenticity, called the "provenance paradox,"... View Details
      • May 1997 (Revised July 1997)
      • Case

      Vermeer Technologies (B): Realizing the Dream

      By: Ashish Nanda
      The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
      Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry
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      Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
      • December 1994 (Revised February 1995)
      • Case

      Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team

      Follows the entry and early experiences of engineer Anne Livingston, an African American woman, as she joins Power Max Systems in 1991 as software engineering manager for the new product development group. Power Max is facing stiff competition and wants to be first to... View Details
      Keywords: Race; Personal Development and Career; Organizational Culture; Gender; Information Technology Industry
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      Gentile, Mary C., and Pamela J. Maus. "Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team." Harvard Business School Case 395-067, December 1994. (Revised February 1995.)

        Willy C. Shih

        Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

        Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
        • February 1985
        • Case

        General Electric--Thermocouple Manufacturing (B)

        By: David A. Garvin
        Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
        Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
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        Garvin, David A. "General Electric--Thermocouple Manufacturing (B)." Harvard Business School Case 685-062, February 1985.
        • 2016
        • Book

        Competing Against Luck: The Story of Innovation and Customer Choice

        By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
        The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details
        Keywords: Disruptive Innovation; Consumer Behavior
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        Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck: The Story of Innovation and Customer Choice. New York: Harper Business, 2016.
        • August 1980 (Revised August 1985)
        • Case

        Teradyne, Inc.--1979: Semiconductor Test Division (A)

        By: Benson P. Shapiro
        In 1979, the management of Teradyne's Semiconductor Test Division had to make important decisions regarding the allocation of engineering resources in the face of increased competition. They had to choose between upgrading an existing product and developing a new one. View Details
        Keywords: Decisions; Resource Allocation; Product; Product Development; Competition; Semiconductor Industry
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        Shapiro, Benson P. "Teradyne, Inc.--1979: Semiconductor Test Division (A)." Harvard Business School Case 581-023, August 1980. (Revised August 1985.)
        • 2022
        • Working Paper

        Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation

        By: Amitabh Chandra, Jennifer Kao, Kathleen Miller and Ariel D. Stern
        Regulators of new products confront a tradeoff between speeding a new product to market and collecting additional product quality information. The FDA’s Breakthrough Therapy Designation (BTD) provides an opportunity to understand if a regulator can use new policy to... View Details
        Keywords: Research and Development; Governing Rules, Regulations, and Reforms; Product Development
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        Chandra, Amitabh, Jennifer Kao, Kathleen Miller, and Ariel D. Stern. "Regulatory Incentives for Innovation: The FDA's Breakthrough Therapy Designation." NBER Working Paper Series, No. 30712, December 2022.
        • March 2003 (Revised March 2004)
        • Case

        P&G Japan: The SK-II Globalization Project

        By: Christopher A. Bartlett
        Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
        Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Consumer Products Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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        Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Case 303-003, March 2003. (Revised March 2004.)
        • February 1996
        • Case

        Chadwick, Inc.: The Balanced Scorecard (Abridged)

        By: Robert S. Kaplan
        The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
        Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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        Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
        • March 2013
        • Article

        Financial Development, Fixed Costs and International Trade

        Exporting firms face significant up-front costs in product design, marketing, and distribution, which likely would be difficult to finance externally. We argue that a developed financial system can facilitate exports, and we test three implications. First, a more... View Details
        Keywords: Trade; Finance
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        Becker, Bo, David Greenberg, and Jinzhu Chen. "Financial Development, Fixed Costs and International Trade." Review of Corporate Finance Studies 2, no. 1 (March 2013): 1–28.
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