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Show Results For
- All HBS Web
(5,784)
- People (25)
- News (982)
- Research (3,903)
- Events (27)
- Multimedia (22)
- Faculty Publications (2,549)
- January 1997 (Revised November 1997)
- Case
IBM and Siemens: Revitalizing the Rolm Division (B)
By: Ashish Nanda, Antonio Davila and Georgia Levenson
This supplement to the (A) case describes Siemens’ purchase of Rolm’s entire product development and manufacturing operation to form Rolm Systems and discusses the simultaneous 50/50 joint venture between IBM and Siemens to manage marketing, sales, and service for PBX... View Details
Keywords: Manufacturing; Deal; Dealmaking; IBM; Siemens; Product Development; Joint Ventures; Restructuring; Corporate Strategy
Nanda, Ashish, Antonio Davila, and Georgia Levenson. "IBM and Siemens: Revitalizing the Rolm Division (B)." Harvard Business School Case 397-061, January 1997. (Revised November 1997.)
Jeremy Yang
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
- January 2016 (Revised October 2016)
- Case
Saudi Aramco and Corporate Venture Capital
By: Joseph B. Fuller, Matthew Rhodes-Kropf and Nathaniel Burbank
Saudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the... View Details
Fuller, Joseph B., Matthew Rhodes-Kropf, and Nathaniel Burbank. "Saudi Aramco and Corporate Venture Capital." Harvard Business School Case 816-068, January 2016. (Revised October 2016.)
- May 2007 (Revised April 2008)
- Case
Tiger-Tread
By: Rohit Deshpande and Richard Cardozo
Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan. View Details
Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread." Harvard Business School Case 507-077, May 2007. (Revised April 2008.)
- April 1993 (Revised May 1993)
- Case
Northern Telecom (A): Greenwich Investment Proposal
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
- August 2012
- Case
Polar Sports, Inc.
By: W. Carl Kester and Wei Wang
Polar Sports, Inc. is a fashion skiwear manufacturing company in Littleton, Colorado. The company has a unique design for skiwear using a special synthetic material that improves insulation and durability. The ski apparel industry is highly competitive and the best way... View Details
Keywords: Production; Decision Choices and Conditions; Competitive Strategy; Corporate Finance; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; Colorado
Kester, W. Carl, and Wei Wang. "Polar Sports, Inc." Harvard Business School Brief Case 913-513, August 2012.
- April 2021 (Revised August 2024)
- Case
The Turnaround at Ford Motor Company
By: Amy C. Edmondson and Olivia Jung
This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated... View Details
Keywords: Turnaround; Transformation; Restructuring; Organizational Culture; Leading Change; Performance Improvement; Auto Industry; North America
Edmondson, Amy C., and Olivia Jung. "The Turnaround at Ford Motor Company." Harvard Business School Case 621-101, April 2021. (Revised August 2024.)
- May 1997 (Revised July 1997)
- Case
Vermeer Technologies (B): Realizing the Dream
By: Ashish Nanda
The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details
Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry
Nanda, Ashish, and Georgia Levenson. "Vermeer Technologies (B): Realizing the Dream." Harvard Business School Case 397-080, May 1997. (Revised July 1997.)
- May 2006 (Revised November 2006)
- Case
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)
By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman
Traces the history of IKEA's response to a TV report that its Indian carpet suppliers were using child labor. Describes IKEA's growth, including the importance of a sourcing strategy based on its close relationships with suppliers in developing countries. Details the... View Details
Keywords: Developing Countries and Economies; Moral Sensibility; Policy; Employment; Contracts; Supply Chain Management; Organizational Culture; Natural Environment; Non-Governmental Organizations; Social Issues
Bartlett, Christopher A., Vincent Marie Dessain, and Anders Sjoman. "IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)." Harvard Business School Case 906-414, May 2006. (Revised November 2006.)
- February 1985
- Case
General Electric--Thermocouple Manufacturing (B)
By: David A. Garvin
Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details
Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry
Garvin, David A. "General Electric--Thermocouple Manufacturing (B)." Harvard Business School Case 685-062, February 1985.
- October 1993 (Revised September 1994)
- Case
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Consumer Products Industry; Consumer Products Industry; Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- December 1991 (Revised October 1998)
- Case
Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991
By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry
Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
- 08 Feb 2017
- Video
Ahmed Eldemerdash, MBA 2017
- TeachingInterests
Technology and Operations Management (TOM)
By: Willy C. Shih
This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details
- 17 Nov 2015
- HBS Seminar
Kevin Boudreau, Harvard Business School, London Business School
- December 1999 (Revised October 2003)
- Case
BRL Hardy: Globalizing an Australian Wine Company
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry
Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Case 300-018, December 1999. (Revised October 2003.)
- February 1996
- Case
Chadwick, Inc.: The Balanced Scorecard (Abridged)
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products