Product Adoption - Publications - Faculty & Research

22 Feb 2022
News

New Urban Order

accelerate adoption of high-performance, energy-efficient materials and practices across the American construction industry. “Our building sector today is responsible for 40 percent of the country’s energy use and emissions,” notes Yang,... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

through word of mouth (WOM); whereas in another context (a cloud-based file storage service), customers who joined through WOM referrals tended to exhibit higher usage. Yet, examining how routes of adoption relate to specific types of... View Details

Keywords: Dina Gerdeman

19 Jul 2016
First Look

July 19, 2016

chains have engaged in private political strategies prompting transnational corporations (TNCs) to adopt codes of conduct and monitor their suppliers for compliance, but it is not clear whether organizational structures established by... View Details

Keywords: Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

Bird, Yanhua Z., Jodi L. Short, and Michael W. Toffel Abstract—Exploitive working conditions have spurred companies to pressure their suppliers to adopt labor codes of conduct and to conform their labor practices to the standards set... View Details

Keywords: Sean Silverthorne

06 Nov 2012
First Look

First Look: November 6

90th anniversary is a sensible time to revisit a basic question: Are organizations more likely to succeed if they adopt good management practices? The answer may seem obvious to most HBR readers, but these three economists cast their net... View Details

Keywords: Sean Silverthorne

21 May 2013
First Look

First Look: May 21

https://www.hbs.edu/faculty/Pages/item.aspx?num=44789 If Technology Has Arrived Everywhere, Why Has Income Diverged? By: Comin, Diego A., and Martí Mestieri Ferrer Abstract—We study the lags with which new technologies are adopted across countries and... View Details

Keywords: Sean Silverthorne

22 Jul 2019
Book

How to Be a Digital Platform Leader

as technology suppliers and innovators in their own right. When facing a decision to adopt an innovation platform and join the ecosystem, complementors must trust someone else’s technology (the platform) to develop their own new View Details

Keywords: by Martha Lagace

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

01 Feb 2002
News

It's academic. (Not!)

been a great friend. It makes me feel so good to know that my advisor is interested in my career and my well-being." Raman and Ton have been studying retail operation, focusing on an operational execution issue - namely, misplaced View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

October 2023
Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva

In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details

Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States

Citation

Educators

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54665 forthcoming R&D Management An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India By: Gupta, Budhaditya, and Stefan... View Details

Keywords: Dina Gerdeman

15 Nov 2016
First Look

November 15, 2016

Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated... View Details

Keywords: Sean Silverthorne

Web

2024 Reunion Presentations - Alumni

the different dimensions of family wealth? Why is material wealth a blessing for some and burden for others? How can philanthropy help raise healthy, happy, and productive family members? These and other questions will be explored as we... View Details

Person Page

AOM Ethno PDW 2009-2014

AOM PDW 2014: Being There/Being Them: Entry, Exit, and In-Between in Organization Ethnography

Co-Organizers: Michel Anteby, Harvard; Curtis K. Chan, Harvard; Julia DiBenigno,... View Details

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

way of getting the job done.” Because of that, companies must always overcome customers’ “status quo” bias. That’s especially true, says Cespedes, when a company is introducing not just a new product but an entirely new View Details

Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

10 Dec 2007
HBS Case

One Laptop per Child

agreed to manufacture the laptop. On the technological front, OLPC tackled puzzles such as creating a product both useful and fun for children of primary school age. (See CloseUp below). But despite its visionary goals and widespread... View Details

Keywords: by Martha Lagace; Computer

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details

Keywords: by Sara Grant; Consumer Products; Consumer Products; Consumer Products

30 Apr 2001
Research & Ideas

Why Evolutionary Software Development Works

development was evolutionary in nature. Companies first would release a low-functionality version of a product to selected customers at a very early stage of development. Thereafter work would proceed in an iterative fashion, with the... View Details

Keywords: by Alan MacCormack; Technology

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new consumer electronics technologies.... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products