Publications

January 2013 (Revised April 2013)
Case

Mutti S.p.a.

By: Jose B. Alvarez, Carin-Isabel Knoop and Mary Shelman

Francesco Mutti, owner, CEO, and great-grandson of the founder of Mutti Spa, ran the 113-year old Parma, Italy-based tomato-processing company. Mutti sales grew from €11 million in 1995 to €185 million in 2011, without producing for store brands in a market in which... View Details

Keywords: Agribusiness; Strategy; Plant-Based Agribusiness; Family Business; Competitive Strategy; Global Strategy; Retail Industry; Agriculture and Agribusiness Industry; Italy

September 2011
Case

China Development Bank

By: Li Jin, Matthew Preble and Aldo Sesia

In May 2011, Chairman Chen Yuan of the China Development Bank (CDB) was thinking back on CDB's financing of a major project between Petroleo Brasileiro SA (Petrobras), Brazil's state-owned oil and gas producer and China Petroleum & Chemical Corporation (Sinopec), one... View Details

Keywords: International Finance; Emerging Markets; Energy Sources; Banks and Banking; Energy Industry; Brazil; China

January 2010
Background Note

In the Spotlight: The Market for Iron Ore

By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson

This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details

Keywords: Industry Structures; Mining; Price; Valuation; Business Strategy; Demand and Consumers; Business and Government Relations; Mining Industry; China

06 Aug 2020
News

Zoom took over the world. This is what will happen next

05 Jun 2020
News

FT business books: April to June edition

August 2020
Teaching Note

Sesame Workshop (C): Mission Critical Responses to Global and National Crises

By: Rosabeth Moss Kanter and Joyce J. Kim

Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details

Keywords: Pandemic; Children; Health Pandemics; Social Issues; Crisis Management; Mission and Purpose; Education; Leadership; Education Industry; Media and Broadcasting Industry

March–April 2020
Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley

Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details

Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media

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2012
Article

A Reduced-Form Approach to Behavioral Public Finance

By: Sendhil Mullainathan, Joshua Schwartzstein and William Congdon

Research in behavioral public finance has blossomed in recent years, producing diverse empirical and theoretical insights. This article develops a single framework with which to understand these advances. Rather than drawing out the consequences of specific... View Details

Keywords: Behavioral Economics; Social Insurance; Externalities; Taxation; Finance; Public Sector

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April 2012 (Revised April 2013)
Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly

Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details

Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America

June 2008 (Revised October 2008)
Case

International Carbon Finance and EcoSecurities

By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman

In late 2007, EcoSecurities had to decide whether to undertake a new Clean Development Mechanism (CDM) project in China. EcoSecurities was an aggregator of carbon credits and also invested directly in projects that produced carbon credits. Governments and firms... View Details

Keywords: Non-Renewable Energy; Cost Management; Investment Return; Business and Government Relations; Risk and Uncertainty; Investment; Cash Flow; Valuation; Pollutants; Environmental Sustainability; Financial Services Industry; China

May 2020
Article

Inventor Gender and the Direction of Invention

By: Rembrand Koning, Sampsa Samila and John-Paul Ferguson

We study whether increasing the share of female inventors leads to more biomedical inventions that focus on the needs of women. After accounting for detailed disease-technology, disease-year, and technology-year fixed effects, we find that a 10 percentage point... View Details

Keywords: Innovation and Invention; Gender; Patents

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2024
Working Paper

Coronary Artery Bypass Grafting—Impossible to Routine: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Fabio Villa

We describe how Coronary Artery Bypass Grafting (CABG, or more popularly, “bypass”) operations revolutionized the treatment of coronary disease (that can produce fatal heart attacks and debilitating angina). Specifically, we chronicle the: 1) development of the... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

SSRN

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November 2018 (Revised February 2019)
Teaching Plan

Gimlet Media: A Podcasting Startup

By: John Deighton and Leora Kornfeld

When digital distribution becomes an option for an analog industry, the effects on the incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details

Keywords: Platforms And Ecosystems; Startup; Creative Industries; Digital Marketing; Podcasting; Business Startups; Media; Entertainment; Growth and Development Strategy; Digital Platforms; United States

26 Mar 2014
News

Revisiting how Christensen’s “disruption innovation” in healthcare means decentralization

27 Aug 2013
News

The Global Dominance of ESPN

30 May 2019
News

Meet the 2019-2020 Leadership Fellows

24 May 2018
News

Meet the 2018-2019 Leadership Fellows

February 2022
Case

Toraya

By: Lauren Cohen and Akiko Kanno

Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was... View Details

Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Retail Industry; Japan