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Show Results For
- All HBS Web
(1,782)
- People (4)
- News (562)
- Research (886)
- Events (6)
- Multimedia (3)
- Faculty Publications (393)
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- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
Having received one day of instruction in interviewing, the task force members talk with approximately one hundred employees and, if needed, customers about what they regard as the organization's strengths and the barriers that prevent it from competing in the View Details
Keywords: by Judith A. Ross
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the View Details
Keywords: Carmen Nobel
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 13 Nov 2000
- Research & Ideas
Corporate Venturing: Entrepreneurship on the Inside
transformation" of large firms. What are some of the challenges you've faced, he asked the panelists, as you've tried to start new ventures inside of companies? The biggest challenge, said Dipender Saluja, who leads a thousand-person technical View Details
Keywords: by Kenneth Liss
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restrictions imposed by the intermediaries, who want consumers to focus less on price differences and more on the benefits of value-added services that they provide, such as distribution, one-stop shopping, easy scheduling, payment... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes, and View Details
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
enough to get better; you have to "get different" — for example, in the way that GE went from manufacturing to services or Charles Schwab went from bricks and mortar to online services. But what... View Details
Keywords: by Staff
- 03 Mar 2015
- First Look
First Look: March 3
that covers all the procedures, tests, drugs, devices, and services involved in inpatient, outpatient, and rehabilitative care for a patient's medical condition. For chronic conditions and primary care, a bundled payment is a single... View Details
Keywords: Sean Silverthorne
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
graphicola Price is important to consumers not just because it determines whether they can afford to purchase that purse or patio set. The cost of an item sets the buyer's expectations as to how the product or service will perform and... View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to View Details
- 06 Nov 2007
- First Look
First Look: November 6, 2007
Learned from Market Design? Author:Alvin E. Roth Abstract This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, View Details
Keywords: Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground... View Details
Keywords: by Sean Silverthorne
- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
Evaluation success will come in doing deals, emulating winners, and not making the same mistakes more than two, three, or four times. Case Study AOL: The One That Got Away Frans Kok shares with us the story about his decision not to invest in America View Details
Keywords: by David Amis & Howard Stevenson
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
today's diverse workplace, your actions and motives are constantly under scrutiny. Time to manage your own professional image before others do it for you. An interview with Laura Morgan Roberts. Most Popular Faculty Working Papers 2013 Do Display Ads Influence Search?... View Details
Keywords: by Staff
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
Cespedes: For most firms, the largest, most difficult, and increasingly expensive part of strategy implementation is aligning field behaviors and go-to-market systems with espoused strategic goals. It's the largest because doing this well is essential for View Details
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
often be greater. Brand preferences and consumption levels in emerging markets such as China, India, and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. Go... View Details
Keywords: by John Quelch
- 15 May 2012
- First Look
First Look: May 15
company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese Financial Services Agency (FSA) suspended ChuoAoyama for two months... View Details
Keywords: Carmen Nobel