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Show Results For
- All HBS Web
(2,310)
- People (4)
- News (764)
- Research (1,100)
- Events (13)
- Multimedia (18)
- Faculty Publications (413)
- 07 Apr 2022
- Research & Ideas
Giving Back: Consumers Care More About How Companies Donate Than How Much
seems like a sizable portion of the firm’s earnings. In fact, consumers favor brands that seem to be giving a larger cut of their profits, even if the total dollar amount is lower compared to brands that give a smaller proportion of profits but larger total dollar... View Details
Keywords: by Pamela Reynolds
- March 2007
- Article
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
By: Benjamin Edelman, Michael Ostrovsky and Michael Schwarz
We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP... View Details
Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. "Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review 97, no. 1 (March 2007): 242–259. (Winner of the 2013 Prize in Game Theory and Computer Science from the Game Theory Society - for "the best paper at the interface of game theory and computer science in the last decade." Winner of the 2018 SIGecom Test of Time Award from the ACM Special Interest Group on E-Commerce - for "an influential paper or series of papers published between ten and twenty-five years ago that has significantly impacted research or applications exemplifying the interplay of economics and computation.")
- 17 Mar 2015
- News
The Success of Monitoring the Economy With Big Data
- 2012
- Working Paper
FollowMe.IntDev.Com: International Development in the Blogosphere
By: Ryann Manning
This article explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details
Keywords: Development Economics; Interpersonal Communication; Knowledge Acquisition; Experience and Expertise; Globalization; Blogs
Manning, Ryann. "FollowMe.IntDev.Com: International Development in the Blogosphere." Harvard Business School Working Paper, No. 12-084, March 2012.
- March 2005
- Case
Tribune Company: The PHONES Proposal
The Tribune Co. is considering issuing a structured note to monetize its investment in another company, America Online (AOL). Tribune originally invested in AOL in 1991 and currently has approximately 10 million shares left of that investment. However, these shares are... View Details
Chacko, George C., Andrew Kuhlman, and Eli Strick. "Tribune Company: The PHONES Proposal." Harvard Business School Case 205-087, March 2005.
- October 1999 (Revised July 2002)
- Case
WingspanBank.com (A)
By: Sandra J. Sucher and Daniel Galvin
The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision... View Details
Keywords: Business Startups; Decision Making; Information Management; Management Practices and Processes; Managerial Roles; Product Development; Performance Consistency; Competitive Advantage; Internet; Financial Services Industry; Web Services Industry; United States
Sucher, Sandra J., and Daniel Galvin. "WingspanBank.com (A)." Harvard Business School Case 600-035, October 1999. (Revised July 2002.)
- 23 Sep 2014
- First Look
First Look: September 23
http://www.hbs.edu/faculty/Publication%20Files/Kiatpongsan%20Norton%20PPS_31f17547-5033-401c-8ed2-ccc9b6a2b433.pdf Working Papers Bitcoin By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore Abstract—Bitcoin is an View Details
Keywords: Sean Silverthorne
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- September 2010
- Case
Angie's List
Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television... View Details
Keywords: by Julia Hanna
- Program
Program for Leadership Development
on a higher level. This highly personalized program features two on-campus and two virtual, self-paced modules that focus on accelerating your business and your career. You will return to your organization more confident, more capable, and better equipped to take on... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online... View Details
Keywords: by Susan Young
- 18 Feb 2025
- HBS Seminar
Andrey Simonov, Columbia University
Kris Johnson Ferreira
Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details
Keywords: retailing
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
this laughing matter to the test. In a new study, he used that joke and 32 others to determine whether people or artificial intelligence (AI) could do a better job of predicting which jokes other people consider funny. The question is... View Details
Keywords: by Dina Gerdeman
- 09 Nov 2015
- Research & Ideas
These Employers Pay Higher Salaries than Necessary
Imagine you walk into a shop where you don’t know the prices. Maybe it’s a Turkish souk, redolent with smells of saffron and turmeric. Or maybe it’s a New Hampshire antique store, full of dusty shelves of enticing oddities. You pick out... View Details
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
- 26 Mar 2013
- Working Paper Summaries