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- Research Summary
Growing as a Purposeful Leader
Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
- Research Summary
Masters of Strategy
By: David B. Yoffie
Over the last two decades, Professor Yoffie has written numerous cases on Intel, Microsoft, and Apple. In a new research project with Professor Michael Cusumano of MIT, the authors are examining what made Andy Grove of Intel, Bill Gates of Microsoft, and Steve Jobs... View Details
- Research Summary
Overview
By: Ethan C. Rouen
Relying on empirical archival methodologies—as well as techniques in data science—to develop and structure new sources of data by which to approach questions of looming disclosure changes, Professor Rouen has focused on one of the Securities and Exchange Commission’s... View Details
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