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  • June 2018
  • Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
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  • 2019
  • Working Paper

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Related
  • 11 Apr 2023
  • Cold Call Podcast

A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness
  • 16 Mar 2011
  • Working Paper Summaries

Driven by Social Comparisons: How Feedback about Coworkers’ Effort Influences Individual Productivity

Keywords: by Francesca Gino & Bradley R. Staats; Banking
  • Research Summary

Resource-Based Entrepreneurship

By: Myra M. Hart
Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details
  • August 2017 (Revised August 2018)
  • Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
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  • 06 Dec 2022
  • HBS Seminar

Elizabeth Lyons, UC San Diego

  • May–June 2024
  • Article

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
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  • 2023
  • Working Paper

Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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  • 2025
  • Working Paper

Public Displays of Alignment: Firm Speech in Autocratic Regimes

By: Joris Mueller, Jaya Y. Wen and Cheryl Wu
Political speech by firms is increasingly common around the world. This paper examines the government as an important, yet understudied, audience for such speech, focusing on how Chinese firms rhetorically align with the state. We introduce novel, general, and... View Details
Keywords: Business and Government Relations; Economic Systems; Power and Influence; Government Administration; Policy; China
Related
  • 09 Jan 2023
  • Blog Post

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte

The HBS 2+2 program is a deferred admission process for current students in their final year of study, either in college or a full-time master’s degree program. If you are admitted through 2+2, you work for two to four years in a field of... View Details
  • 2011
  • Chapter

Clusters and Competitiveness: Porter's Contribution

By: Christian H.M. Ketels
While clusters have been known to exist at least since the days of Marshall, Michael Porter's work, first in The Competitive Advantage of Nations (Porter, 1990) and then in On Competition (originally published in 1998; updated edition in Porter, 2008), has undoubtedly... View Details
Keywords: Development Economics; Framework; Policy; Industry Clusters; Practice; Competitive Advantage
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

Organizational Behavior The Energizing Nature of Work Engagement: Toward a New Need-Based Theory of Work Motivation By: Green, Paul, Eli Finkel, Grainne Fitzsimons, and Francesca Gino Abstract—We present theory suggesting that View Details
Keywords: Sean Silverthorne
  • November 2021
  • Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details
Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis
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  • 2007
  • Text Book

Teaching the Moral Leader: A Literature-Based Leadership Course

By: Sandra J. Sucher

This book is a comprehensive, practical manual to help instructors integrate moral leadership in their own courses, drawing from the experience and resources of the Harvard Business School course "The Moral Leader," an MBA elective taken by thousands of HBS students... View Details

Keywords: Competency and Skills; Curriculum and Courses; Moral Sensibility; Body of Literature; Books; Leadership; Personal Development and Career
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  • 05 Oct 2017
  • Blog Post

Working as a Software Engineer in Industrial Technology

so the work in both industries naturally appealed to that part of my personality. The people I admired most were the ones on the other side of the table—people who had built, operated and turned around companies—and I was fortunate to get... View Details
Keywords: Technology
  • 2021
  • Working Paper

Going to Extremes: Crucibles, Multiple Sensitive Periods, and Career Progression

By: Prithwiraj Choudhury, Sunasir Dutta, Hise O. Gibson and Eric Lin
We study the effects of crucible experiences along multiple sensitive periods on career progression. While prior literature has hinted that individuals can be imprinted during multiple sensitive periods, not just during the early career, there has been scant attention... View Details
Keywords: Jobs and Positions; Personal Development and Career; Management Skills; Human Capital
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    John F. Batter

    John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details

    • 13 Sep 2019
    • Blog Post

    An Uncommon Summer: Project Management at an Education Non-Profit

    my military background, they were intrigued by my experience in project and change management, especially while leading teams. After months of conversations and interviews, I was matched with the Human Resources team at Uncommon Schools... View Details
    • 20 Jun 2019
    • Blog Post

    What is the MS/MBA Biotechnology: Life Sciences Program? A Q&A with Bill Anderson, Senior Lecturer on Stem Cell and Regenerative Biology

    this field. Furthermore, these advances raise a host of ethical issues in terms of diseases targeted, types of therapies, and accessibility. Given the rich experience of translational science in the Harvard system (Cambridge, Longwood,... View Details