Publications

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

Hindustan Unilever, the Indian subsidiary of the multinational company Unilever—and sales skyrocketed, leading other companies to quickly follow with their own products. Skincare products are regulated under India’s Drugs & Cosmetics... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Organization Whether you represent a large multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference Gain real-world business insights from industry-leading... View Details

Web

Organizational Leadership Course | HBS Online

Your Free E-Book Upskill Your Team, Transform Your Organization Whether you represent a large multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference... View Details

27 Jul 2012
News

How to Be Effective in the Global Economy and the Boardroom: CFOs Offer Lessons Learned on the Journey

Web

McCollum Center | About

renamed Conoco, was a multinational energy conglomerate with assets of $2.3 billion. Conoco’s growth stemmed largely from McCollum’s innovative and expansive business strategy, which led to exploration of foreign energy resources and new... View Details

02 Aug 2017
What Do You Think?

Summing Up: Why Can’t Organizations Engage Their Employees?

result, it should be no surprise that Gallup reports that its multinational studies of employee engagement regularly show that only about one in seven of employees is engaged. The figure varies from one country to the next. For example,... View Details

Keywords: by James Heskett

December 2009
Case

Philips versus Matsushita: The Competitive Battle Continues

By: Christopher A. Bartlett

Describes the development of the global strategies and organizations of two major competitors in the consumer electronics industry. Over four decades, both companies adapt their strategic intent and organizational capability to match and counter the competitive... View Details

Keywords: Competitive Strategy; Competitive Advantage; Organizational Culture; Multinational Firms and Management; Restructuring; Consumer Products Industry; Electronics Industry

Web

Strategy Execution Online Course | HBS Online

Whether you represent a large multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference Strategy Execution equips current and aspiring managers with the... View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

developing economies and globalization at large. “The cluster concept is often used to consider local factors,” Giacomin says, “but there’s a growing awareness that many clusters are also driven by external forces, such as foreign direct investment and View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

October 2003 (Revised December 2020)
Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron

Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details

Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization

February 1999 (Revised October 2009)
Case

Royal Dutch/Shell in Nigeria (A)

By: Lynn S. Paine and Mihnea C. Moldoveanu

Working with Shell's country manager for Nigeria, the company's Committee of Managing Directors must decide how to respond to the Nigerian government's decision to impose the death sentence on Ken Saro-Wiwa and eight other leaders of a movement for the rights of the... View Details

Keywords: Ethics; Multinational Firms and Management; Courts and Trials; Rights; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Social Issues; Nigeria

September 2006 (Revised March 2010)
Case

Teva Pharmaceutical Industries, Ltd

By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras

How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel