Publications

February 1999 (Revised October 2009)
Case

Royal Dutch/Shell in Nigeria (A)

By: Lynn S. Paine and Mihnea C. Moldoveanu

Working with Shell's country manager for Nigeria, the company's Committee of Managing Directors must decide how to respond to the Nigerian government's decision to impose the death sentence on Ken Saro-Wiwa and eight other leaders of a movement for the rights of the... View Details

Keywords: Ethics; Multinational Firms and Management; Courts and Trials; Rights; Corporate Social Responsibility and Impact; Business and Government Relations; Environmental Sustainability; Social Issues; Nigeria

Web

McCollum Center | About

renamed Conoco, was a multinational energy conglomerate with assets of $2.3 billion. Conoco’s growth stemmed largely from McCollum’s innovative and expansive business strategy, which led to exploration of foreign energy resources and new... View Details

July 2004 (Revised October 2018)
Case

Opium and Entrepreneurship in the Nineteenth Century

By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron

This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details

Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

communication, transportation, and travel, creating a new commercial reality. He argued that the future belonged not to the multinational corporation but to the global corporation that did not cater to local differences. Known for his... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

27 Sep 2006
Working Paper Summaries

How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages

Keywords: by Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan & Selin Sayek

Web

Published Materials - Creating Emerging Markets

Comunale 24 Aug 2018 Global Strategy Journal "Better together: How multinationals come together with business groups in times of economic and political transitions" 29 Jan 2018 Routledge Oral History in Latin America: Unlocking the Spoken... View Details

June 2014
Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith

When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details

Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China

2008
Casebook

Transnational Management: Text, Cases and Readings in Cross Border Management

By: Christopher A. Bartlett, Sumantra Ghoshal and Paul Beamish

Keywords: Multinational Firms and Management; Information; Cases

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October 2003 (Revised December 2020)
Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron

Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details

Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile