Mobile App Industry - Publications - Faculty & Research

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

have with their consumers which may be leveraged to mobilize action. In fact, 63 percent of those surveyed believe that their country will not make it through the COVID-19 crisis without brands playing a critical role in addressing... View Details

Keywords: by Jill Avery and Richard Edelman

22 Jul 2019
Book

How to Be a Digital Platform Leader

create even within a very traditional, industrial business. We think the basic design of Predix was heading in the right direction, but the challenges in execution have been severe. Lagace: A central concern of The Business of Platforms... View Details

Keywords: by Martha Lagace

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London

Citation

Educators

Purchase

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

Citation

Educators

Purchase

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile View Details

01 Mar 2011
News

Child’s Play

Press-Gazette (November 16, 2010). Observing her own under-two son flip pictures and flashcards on an iPhone, Tak realized how technology can be used by even the very young. And she noted, while there are lots of apps for View Details

Keywords: Educational Support Services; Educational Services

13 May 2013
Blog Post

Becoming a Consulting Expert

mobile app for your firm without needing to spend hundreds of hours working alongside you - they don’t need to know every single one of your customer’s desires or every single intricacy of your business;... View Details

Keywords: Consulting

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

18 Nov 2016
Blog Post

CPD Global Market Update: Singapore

markets. The region is poised to have a massive increase in mobile and internet spending and, it’s believed that Amazon is ready to launch in Singapore too. Grab, founded by two HBS alumni, is also competing head-to-head with Uber. Grab... View Details

Keywords: All Industries

Web

Tips for Working Remotely | Information Technology

protect yourself when using hotel or airport Wi-Fi. Review our Best Practices for Traveling Abroad document, created in conjunction with other higher education institutes. Protect your Mobile Devices Keep the OS and View Details

11 Mar 2020
News

Making It Rain

ClimaCell is pushing to get this information into the hands of residents through its data partners and its mobile apps in the hopes of serving much of the developing world. Elkabetz adds that among... View Details

Keywords: Lisa Scanlon Mogolov

25 Apr 2014
News

Making travel possible for people with physical challenges

Darren Brehm (MBA 2007) launched an online travel guide and mobile app to help people with physical challenges find accessible hotels, restaurants, and activities, as well as emergency services.... View Details

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

including Microsoft, Google, and Yahoo!, saw slower job growth than did smaller entrepreneurial ventures. Sole proprietors and super-small firms enjoyed some of the biggest employment gains: For example, as many as 35,000 full-time equivalent jobs were created around... View Details

Keywords: by Dina Gerdeman; Publishing

Web

Security & Privacy | Information Technology

benefit of the University and for the benefit of you and your loved ones. Apply Updates to Your Devices and Apps Cyberattacks exploit vulnerabilities in devices or apps to install malicious code and enable... View Details

01 Sep 2016
News

3 Minute Briefing: Y Combinator’s Qasar Younis

early-stage consumer tech company; and we didn’t have a good way to distribute our product. Today Teespring is doing the same thing Cameesa did. It’s worth hundreds of millions. The idea for TalkBin came from listening to our customers. We were selling a View Details

Keywords: April White

01 Sep 2020
News

Saving Grace

PensionBee in 2014 to address this lack of continuity and introduce transparency to an industry that’s known to be convoluted and confusing. The company is able to track down a customer’s pension plans and consolidate them into one, which... View Details

Keywords: Jen McFarland Flint

Profile

Anthony Tan

for a mobile app that connects taxi seekers directly with taxi drivers closest to their location in the chaotic Malaysian urban environment. The drivers would be supplied with smartphones so they could... View Details

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

associate professor of technology and operations management, their paper—available for download—is titled "Noncompetes and Inventor Mobility: Specialists, Stars, and the Michigan Experiment." What they found: While noncompetes do constrain View Details