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      Mission and PurposeRemove Mission and Purpose →

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      • March 2008 (Revised March 2009)
      • Case

      Transforming AMFAM

      By: Rakesh Khurana, Rajiv Lal and Cathy Ross
      On a winter day in December 2007 at the American Family Mutual Insurance Company (AMFAM) headquarters in Madison, Wisconsin, Dave Anderson and Jack Salzwedel remained in the conference room after the senior management meeting had concluded. Anderson, CEO of AMFAM since... View Details
      Keywords: Customer Focus and Relationships; Governing and Advisory Boards; Marketing; Mission and Purpose; Strategic Planning; Insurance Industry; United States
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      Khurana, Rakesh, Rajiv Lal, and Cathy Ross. "Transforming AMFAM." Harvard Business School Case 508-081, March 2008. (Revised March 2009.)
      • March 2008
      • Case

      Ujjivan: A Microfinance Institution at a Crossroads (A)

      By: V.G. Narayanan and Pamela Freed
      Samit Ghosh, the CEO and founder of Ujjivan, a major microfinance provider in Bangalore, wants to grow his business rapidly and become financially sustainable, but he's struggling with staff fraud, high costs, and how to stay true to Ujjivan's mission of poverty... View Details
      Keywords: Financial Institutions; Microfinance; Ethics; Mission and Purpose; Growth and Development Strategy; Financial Services Industry; Bangalore
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      Narayanan, V.G., and Pamela Freed. "Ujjivan: A Microfinance Institution at a Crossroads (A)." Harvard Business School Case 108-057, March 2008.
      • March 2008 (Revised March 2009)
      • Case

      Microsoft's Unlimited Potential (A)

      By: V. Kasturi Rangan and Marie Bell
      In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development... View Details
      Keywords: Developing Countries and Economies; Emerging Markets; Corporate Social Responsibility and Impact; Growth and Development Strategy
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      Rangan, V. Kasturi, and Marie Bell. "Microsoft's Unlimited Potential (A)." Harvard Business School Case 508-072, March 2008. (Revised March 2009.)
      • March 2008 (Revised April 2008)
      • Case

      Corning: 156 Years of Innovation

      By: H. Kent Bowen and Courtney Purrington
      The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful... View Details
      Keywords: Innovation Leadership; Resource Allocation; Product Development; Research and Development; Science-Based Business; Industrial Products Industry
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      Bowen, H. Kent, and Courtney Purrington. "Corning: 156 Years of Innovation." Harvard Business School Case 608-108, March 2008. (Revised April 2008.)
      • March 2008
      • Article

      Is Yours a Learning Organization?

      By: David A. Garvin, Amy C. Edmondson and Francesca Gino
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details
      Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture
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      Garvin, David A., Amy C. Edmondson, and Francesca Gino. "Is Yours a Learning Organization?" Harvard Business Review 86, no. 3 (March 2008): 109–116.
      • February 2008 (Revised March 2008)
      • Case

      Harvard Business School

      By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
      In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details
      Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry
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      Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Harvard Business School." Harvard Business School Case 308-012, February 2008. (Revised March 2008.)
      • February 2008 (Revised August 2011)
      • Case

      Olympia Machine Company, Inc.

      By: Frank V. Cespedes and Benson P. Shapiro
      The management team of an industrial equipment supplier is debating the company's method of compensating salespeople. Different executives have offered different alternatives to the current method of straight salary plus expenses. Each option has different implications... View Details
      Keywords: Governance Controls; Compensation and Benefits; Mission and Purpose; Salesforce Management; Motivation and Incentives; Business Strategy; Industrial Products Industry
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      Cespedes, Frank V., and Benson P. Shapiro. "Olympia Machine Company, Inc." Harvard Business School Case 708-490, February 2008. (Revised August 2011.)
      • January 2008 (Revised March 2011)
      • Case

      Henry J. Kaiser and the Art of the Possible

      By: Anthony J. Mayo, Mark Benson and David Chen
      From his humble beginnings as a local salesman in New York, Henry J. Kaiser rose to become one of the leading industrialists of 20th century America. Though he had no technical engineering training, Kaiser mastered the management and execution of plans for several... View Details
      Keywords: History; Mission and Purpose; Transition; Management Practices and Processes; Construction; Corporate Entrepreneurship; Leadership Style; Business History; Business Growth and Maturation; Civil Society or Community; Business Strategy; Planning; Construction Industry; Shipping Industry; United States
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      Mayo, Anthony J., Mark Benson, and David Chen. "Henry J. Kaiser and the Art of the Possible." Harvard Business School Case 408-072, January 2008. (Revised March 2011.)
      • 2008
      • Article

      Diversification of Chinese Companies: An International Comparison

      By: Joseph P.H. Fan, Jun Huang, Felix Oberholzer-Gee, Troy D. Smith and Mengxin Zhao
      The purpose of this paper is to provide a systematic comparison of the level of business diversification in China and eight other large economies for the 2001-2005 period. The reasons why publicly listed Chinese firms are more diversified than companies elsewhere are... View Details
      Keywords: Business Ventures; State Ownership; Diversification; China
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      Fan, Joseph P.H., Jun Huang, Felix Oberholzer-Gee, Troy D. Smith, and Mengxin Zhao. "Diversification of Chinese Companies: An International Comparison." Chinese Management Studies 2, no. 1 (2008): 3–13.
      • January 2008
      • Article

      Putting Leadership Back into Strategy

      By: Cynthia A. Montgomery
      In recent decades an infusion of economics has lent the study of strategy much needed theory and empirical evidence. Strategy consultants, armed with frameworks and techniques, have stepped forward to help managers analyze their industries and position their companies... View Details
      Keywords: Leadership; Growth and Development Strategy; Managerial Roles; Mission and Purpose; Organizational Change and Adaptation; Creativity; Competitive Strategy; Competitive Advantage
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      Montgomery, Cynthia A. "Putting Leadership Back into Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 54–60.
      • Guest Column

      What Is the Purpose of Business?

      By: Rakesh Khurana and Herbert Gintis
      Keywords: Business Ventures
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      Khurana, Rakesh, and Herbert Gintis. "What Is the Purpose of Business?" Your Turn. BizEd 7, no. 1 (January–February 2008).
      • October 2007
      • Case

      The AtekPC Project Management Office

      By: F. Warren McFarlan, Mark Keil and John Hupp
      Presents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to... View Details
      Keywords: Projects; Goals and Objectives; Technological Innovation; Information Technology; Business Strategy; Mathematical Methods; Consulting Industry
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      McFarlan, F. Warren, Mark Keil, and John Hupp. "The AtekPC Project Management Office." Harvard Business School Case 308-049, October 2007.
      • September 2007
      • Teaching Note

      Opportunity International: Measurement and Mission (TN)

      By: Herman B. Leonard, Srikant M. Datar, Marc J. Epstein and Melissa Tritter
      Keywords: Measurement and Metrics; Mission and Purpose; Opportunities
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      Leonard, Herman B., Srikant M. Datar, Marc J. Epstein, and Melissa Tritter. "Opportunity International: Measurement and Mission (TN)." Harvard Business School Teaching Note 308-031, September 2007.
      • 2007
      • Working Paper

      Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

      By: John A. Deighton and Leora Kornfeld
      The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
      Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
      • 2007
      • Chapter

      The Rationales and Performance of Public Venturing: Survey Evidence from Belgium and Finland

      By: Ant Bozkaya and William R. Kerr
      Keywords: Public Sector; Public Ownership; Mission and Purpose; Performance; Belgium; Finland
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      Bozkaya, Ant, and William R. Kerr. "The Rationales and Performance of Public Venturing: Survey Evidence from Belgium and Finland." In Essays in Entrepreneurial Finance, by Ant Bozkaya, 95–139. Université libre de Bruxelles, 2007. (Reprinted in Entrepreneurial Finance: Financing of Young, Innovative Ventures (Saarbrücken, Germany: VDM Verlag, 2009), 95-139.)
      • 2007
      • Book

      Entrepreneurship in the Social Sector

      By: Jane Wei-Skillern, James Austin, Herman Leonard and Howard Stevenson

      "Entrepreneurship in the Social Sector provides an excellent overview of the many tools available to... View Details

      Keywords: Entrepreneurship; Society
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      Wei-Skillern, Jane, James Austin, Herman Leonard, and Howard Stevenson. Entrepreneurship in the Social Sector. SAGE Publications, 2007.
      • April 2007 (Revised June 2008)
      • Background Note

      USG

      By: Elie Ofek and Kerry Herman
      Serves as a background note for purposes of class discussion around next-generation innovation at USG. Describes the company, its products, and competitors. Of relevance is the fact that it recently filed for Chapter 11 due to litigation over asbestos-related claims.... View Details
      Keywords: Insolvency and Bankruptcy; Innovation and Invention; Lawsuits and Litigation; Competition
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      Ofek, Elie, and Kerry Herman. "USG." Harvard Business School Background Note 507-073, April 2007. (Revised June 2008.)
      • March 2007 (Revised April 2007)
      • Case

      The University of Utah and the Computer Graphics Revolution

      By: H. Kent Bowen and Courtney Purrington
      Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the... View Details
      Keywords: Engineering; Entrepreneurship; Management Practices and Processes; Mission and Purpose; Research and Development; Technology Adoption; Computer Industry; Education Industry; Utah
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      Bowen, H. Kent, and Courtney Purrington. "The University of Utah and the Computer Graphics Revolution." Harvard Business School Case 607-036, March 2007. (Revised April 2007.)
      • March 2007 (Revised August 2009)
      • Case

      Aurolab: Bringing First-World Technology to the Third-World Blind

      By: V. Kasturi Rangan
      Aurolab is the in-house producer of IOLs (required in cataract surgery) for the Aravind Eye Care System, a group of charity hospitals with the largest volume of eye surgery in the world. Aurolab's manufacturing capability and capacity had long exceeded the requirements... View Details
      Keywords: Emerging Markets; Production; Mission and Purpose; Performance Capacity; Nonprofit Organizations; Corporate Strategy; India
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      Rangan, V. Kasturi. "Aurolab: Bringing First-World Technology to the Third-World Blind." Harvard Business School Case 507-061, March 2007. (Revised August 2009.)
      • January 2007
      • Article

      Introducing the First Management Control Systems: Evidence from the Retail Sector

      By: Tatiana Sandino
      Focusing on a sample of US retailers, I study the management control systems (MCS) that firms introduce when they first invest in controls, and identify four categories of initial MCS, which are defined in terms of the purposes these MCS fulfill. The first category,... View Details
      Keywords: Management Control Systems; Entrepreneurial Organizations; Firm Growth; Corporate Strategy; Entrepreneurship; Management Systems; Growth and Development Strategy
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      Sandino, Tatiana. "Introducing the First Management Control Systems: Evidence from the Retail Sector." Accounting Review 82, no. 1 (January 2007): 265–293. (Awarded the Outstanding Doctoral Dissertation Award, 2005, Management Accounting Section, American Accounting Association; Awarded the Emerging Scholar Competitive Manuscript Award, 2011, Foundation for Applied Research, Institute of Management Accountants.)
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