Marketing Implementation - Publications - Faculty & Research

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern View Details

Keywords: by Peter K. Jacobs

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the... View Details

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details

Keywords: by Jean Ayers

26 Mar 2008
First Look

First Look: March 26, 2008

(revised March 2008) Abstract Using a sample of 620 non-binding, majority-vote (MV) shareholder proposals between 1997 and 2004, we analyze the frequency, determinants and consequences of boards' implementation decisions. The frequency of... View Details

Keywords: Martha Lagace

Web

Managing Customers for Growth - Course Catalog

HBS Course Catalog Managing Customers for Growth Course Number 1965 Professor Eva Ascarza Fall; Q2; 1.5 credits 14 Sessions Project Overview: Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and View Details

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in View Details

Keywords: by Dina Gerdeman; Retail; Service

Web

Staff | Information Technology

more efficiently, we aim to unlock the potential of new research and ensure seamless learning experiences and career possibilities for participants. How can HBS IT help you make a difference? We’re here to help you identify and implement... View Details

11 May 2010
First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details

Keywords: Martha Lagace

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

its peak in 2017. Over the years, Ping An implemented its finance plus ecosystem strategy through three steps. First, it used technology to enable and increase the competitiveness of its core business of financial services. Second, it... View Details

Keywords: by Feng Zhu; Technology; Information Technology

Fast Answer

Transforming Education Through Social Entrepreneurship

support equitable opportunities for all learners. EdTech Magazine - explores technology and education issues that IT leaders and educators face when they’re evaluating and implementing a solution. Includes two publications EdTech:... View Details

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

utility vehicles and tractors for the Indian market in the 1950s. Today, it is a $6.6 billion enterprise involved in many activities, including information technology, logistics, infrastructure development, and financial services, as well... View Details

09 May 2022
News

Green House

prove that the Passive House model could be implemented within a variety of architectural styles, opening the door to wider adoption in many different settings. Harper, who spent the first 20 years of her career in finance, launched... View Details

01 Dec 1998
News

HBS Alumni Association Board of Directors: President's Report

hear from administrators and faculty about current School initiatives as well as to work in committees on issues that are relevant to alumni connectedness. This year, the Board has identified three specific areas for committee work. View Details

01 Sep 2015
First Look

First Look -- September 1, 2015

PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond View Details

Keywords: Sean Silverthorne

01 Sep 2009
News

Faculty Books

suggestions for how public ventures should be implemented in the future. Experiments in Financial Democracy: Corporate Governance and Financial Development in Brazil, 1882-1950 by Aldo Musacchio (Cambridge University Press) Associate... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

W. Feeley Abstract—Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the View Details

Keywords: Dina Gerdeman

01 Jun 2001
News

HBS Press Books in Brief

of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios... View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2003
News

HBS Releases 2003 Financial Report

increase established for the MBA class that entered the School in September 2002. In response to the revenue shortfall, the School implemented vigorous cost controls, made all the more challenging because of the fixed-cost nature of... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

19 Mar 2006
Research & Ideas

Unlocking Your Investment Capital

a powerful tool for value creation. For senior management neither to understand the risks being taken by the firm nor to understand how the risks that were selected not to be taken are being eliminated is to delegate a crucial part of View Details

Keywords: by Ann Cullen; Financial Services

03 Aug 2017
Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

need to get new customers and/or get more orders from our current customers. I have to come up with a marketing plan, then implement the ideas that the team finds agreeable.” So far, Rahil has pursued... View Details

Keywords: Entrepreneurship

Publications