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Publications

Publications

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  • All HBS Web  (1,202)
    • News  (203)
    • Research  (864)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (382)

Show Results For

  • All HBS Web  (1,202)
    • News  (203)
    • Research  (864)
    • Events  (2)
    • Multimedia  (2)
  • Faculty Publications  (382)
← Page 35 of 1,202 Results →
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern View Details
Keywords: by Peter K. Jacobs
  • 01 Jan 2005
  • News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the... View Details
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
  • 26 Mar 2008
  • First Look

First Look: March 26, 2008

(revised March 2008) Abstract Using a sample of 620 non-binding, majority-vote (MV) shareholder proposals between 1997 and 2004, we analyze the frequency, determinants and consequences of boards' implementation decisions. The frequency of... View Details
Keywords: Martha Lagace
  • Web

Managing Customers for Growth - Course Catalog

HBS Course Catalog Managing Customers for Growth Course Number 1965 Professor Eva Ascarza Fall; Q2; 1.5 credits 14 Sessions Project Overview: Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and View Details
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in View Details
Keywords: by Dina Gerdeman; Retail; Service
  • Web

Staff | Information Technology

more efficiently, we aim to unlock the potential of new research and ensure seamless learning experiences and career possibilities for participants. How can HBS IT help you make a difference? We’re here to help you identify and implement... View Details
  • 11 May 2010
  • First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details
Keywords: Martha Lagace
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

its peak in 2017. Over the years, Ping An implemented its finance plus ecosystem strategy through three steps. First, it used technology to enable and increase the competitiveness of its core business of financial services. Second, it... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • Fast Answer

Transforming Education Through Social Entrepreneurship

support equitable opportunities for all learners. EdTech Magazine - explores technology and education issues that IT leaders and educators face when they’re evaluating and implementing a solution. Includes two publications EdTech:... View Details
  • 01 Jan 2008
  • News

Anand G. Mahindra, MBA 1981

utility vehicles and tractors for the Indian market in the 1950s. Today, it is a $6.6 billion enterprise involved in many activities, including information technology, logistics, infrastructure development, and financial services, as well... View Details
  • 09 May 2022
  • News

Green House

prove that the Passive House model could be implemented within a variety of architectural styles, opening the door to wider adoption in many different settings. Harper, who spent the first 20 years of her career in finance, launched... View Details
  • 01 Dec 1998
  • News

HBS Alumni Association Board of Directors: President's Report

hear from administrators and faculty about current School initiatives as well as to work in committees on issues that are relevant to alumni connectedness. This year, the Board has identified three specific areas for committee work. View Details
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond View Details
Keywords: Sean Silverthorne
  • 01 Sep 2009
  • News

Faculty Books

suggestions for how public ventures should be implemented in the future. Experiments in Financial Democracy: Corporate Governance and Financial Development in Brazil, 1882-1950 by Aldo Musacchio (Cambridge University Press) Associate... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

W. Feeley Abstract—Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the View Details
Keywords: Dina Gerdeman
  • 01 Jun 2001
  • News

HBS Press Books in Brief

of customer-equity management in a variety of industries, the authors outline how to build and implement powerful new business and marketing systems. A comprehensive guide to managing customer portfolios... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Dec 2003
  • News

HBS Releases 2003 Financial Report

increase established for the MBA class that entered the School in September 2002. In response to the revenue shortfall, the School implemented vigorous cost controls, made all the more challenging because of the fixed-cost nature of... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 19 Mar 2006
  • Research & Ideas

Unlocking Your Investment Capital

a powerful tool for value creation. For senior management neither to understand the risks being taken by the firm nor to understand how the risks that were selected not to be taken are being eliminated is to delegate a crucial part of View Details
Keywords: by Ann Cullen; Financial Services
  • 03 Aug 2017
  • Blog Post

“I Can Acquire Important Skills, But Also Gain the Big Picture Perspective of a Founder.”

need to get new customers and/or get more orders from our current customers. I have to come up with a marketing plan, then implement the ideas that the team finds agreeable.” So far, Rahil has pursued... View Details
Keywords: Entrepreneurship
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