Marketing Channels - Publications - Faculty & Research

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

22 Jan 2007
Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

followed by people who are 100 miles away, and so forth in concentric circles. My research on ethnic networks suggests this channel facilitates faster knowledge transfer and faster adoption of foreign technologies. For example, if the... View Details

Keywords: Re: William R. Kerr; Technology; Computer

19 May 2008
Research & Ideas

Connecting School Ties and Stock Recommendations

would come out strong, in fact ties from non–Ivy League schools were just as powerful, the researchers learned. They detail the results and implications in an HBS working paper, "Sell Side School Ties" [PDF]. "Our findings suggest that agents in... View Details

Keywords: by Martha Lagace; Financial Services

19 Jul 2016
First Look

July 19, 2016

proposals on material versus immaterial issues affect firms’ subsequent ESG performance and market valuation. We find that 58% of the shareholder proposals in our sample are filed on immaterial issues. We document that filing shareholder... View Details

Keywords: Sean Silverthorne

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

compared to the distance to universities that offer only business or medical education (or neither). We argue that supplying joint MBA-healthcare courses may be a channel through which universities increase medical business skills and... View Details

Keywords: Dina Gerdeman

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

together. What's more, knowing whether two congressional members went to the same college can help predict the outcome of pending legislation on the Senate floor. “And so we got to thinking, if a school connection makes information flow so easily in informal... View Details

Keywords: by Carmen Nobel; Financial Services

22 Mar 2016
First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global... View Details

Keywords: Sean Silverthorne

August 2000 (Revised February 2003)
Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman

Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details

Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry

Citation

Educators

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May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

Citation

Purchase

15 Feb 2011
First Look

First Look: Feb. 15

trades involving similar goods. It draws on archival, interview, and observational data mainly from New York state to analyze market participants' efforts to legitimize commerce and resolve a jurisdictional dispute. Building on literature... View Details

Keywords: Sean Silverthorne

15 Apr 2014
First Look

First Look: April 15

Our results thus identify a causal effect of poverty on crime. They also lend credence to a large literature on the effects of weather shocks on crime and conflict, which has usually assumed that the income channel is the most relevant... View Details

Keywords: Sean Silverthorne

March 2014
Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred

This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

Citation

Purchase

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

support functions. Rather than dictating the company-level measures down to the operating units, leaders encourage the operating units to define their own strategy—based on local market conditions, competition, operating technologies, and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

29 Jun 2010
First Look

First Look: June 29

explore three distinct channels through which FDI affects establishment performance: (i) production linkages, (ii) financial linkages, and (iii) multinational networks. Our analysis shows that while multinational-owned establishments... View Details

Keywords: Martha Lagace

26 Jul 2016
First Look

July 26, 2016

coming from an increase in new hires and the balance from an increase in earnings. Importantly, however, we document substantial crowding out of non-treated firms employment, particularly in counties with low rates of unemployment. Our results highlight an important... View Details

Keywords: Sean Silverthorne

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

other research examines the design of performance measurement systems and incentive contracts for rewarding teams and channel partners. In short, this research explores the idea that career concerns, influenced by disclosure requirements,... View Details

Keywords: by Ann Cullen; Financial Services

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

fewer corporate profits being channeled into subsequent domestic investments when the U.S. tax rate is relatively higher, leading to lower economic growth. Our findings have implications for policy setters. Publisher's link:... View Details

Keywords: Dina Gerdeman

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

agree. In Japan, for example, Professor Lynda M. Applegate is working on a case on the launch of Nasdaq Japan. "This new venture is developing a hybrid financial market model for Japan that integrates Nasdaq's U.S. View Details

Keywords: by Alejandro Reyes & Deborah Blagg

12 Feb 2008
First Look

First Look: February 12, 2007

and French size and value portfolios, the market portfolio, bond portfolios, and the entire cross-section of stocks. Download the paper: http://www.hbs.edu/research/pdf/08-060.pdf Testing a Purportedly More Learnable Auction Mechanism... View Details

Keywords: Martha Lagace

July 2000 (Revised September 2005)
Case

BMG Entertainment

By: Jan W. Rivkin and Gerrit Meier

As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details