Marketing Channels - Publications - Faculty & Research

19 May 2008
Research & Ideas

Connecting School Ties and Stock Recommendations

would come out strong, in fact ties from non–Ivy League schools were just as powerful, the researchers learned. They detail the results and implications in an HBS working paper, "Sell Side School Ties" [PDF]. "Our findings suggest that agents in... View Details

Keywords: by Martha Lagace; Financial Services

19 Jul 2016
First Look

July 19, 2016

proposals on material versus immaterial issues affect firms’ subsequent ESG performance and market valuation. We find that 58% of the shareholder proposals in our sample are filed on immaterial issues. We document that filing shareholder... View Details

Keywords: Sean Silverthorne

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

and some of my other writings have described those. Companies like IBM have dedicated people working on their language strategy, and part of the reason is that they have 420,000 employees, representing 184 languages and 96 nationalities in many View Details

Keywords: Re: Tsedal Neeley

13 Nov 2000
Research & Ideas

Managing to Learn: How Companies Can Turn Knowledge into Action

Nike managers failed to pick up the relevant market signals and learn from them. It took them too long to figure out that consumers wanted something different from what Nike was offering at the time. Unfortunately, Garvin states, this is... View Details

Keywords: by Laurie Joan Aron

07 Dec 2010
First Look

First Look: Dec. 7

win in the marketplace. This means channeling resources into the right efforts, striking a balance between innovation and control, and getting everyone to pull in the same direction. How do you accomplish all this? Continually ask the... View Details

Keywords: Sean Silverthorne

22 Mar 2016
First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global... View Details

Keywords: Sean Silverthorne

29 Jan 2008
First Look

First Look: January 29, 2008

outside directors implementing MV shareholder proposals reap the benefits of their responsiveness in the directors market through a higher likelihood of retaining their Board seat and a higher increase (or lower decrease) in the number of... View Details

Keywords: Martha Lagace

29 Jun 2010
First Look

First Look: June 29

explore three distinct channels through which FDI affects establishment performance: (i) production linkages, (ii) financial linkages, and (iii) multinational networks. Our analysis shows that while multinational-owned establishments... View Details

Keywords: Martha Lagace

29 Jan 2013
First Look

First Look: Jan. 29

they also induced large spillovers of technical knowledge in prefectures adjacent to those with prizes, relative to distant control prefectures without prizes. Linking competition expenditures with the expected market value of patents... View Details

Keywords: Sean Silverthorne

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

other research examines the design of performance measurement systems and incentive contracts for rewarding teams and channel partners. In short, this research explores the idea that career concerns, influenced by disclosure requirements,... View Details

Keywords: by Ann Cullen; Financial Services

March 2014
Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred

This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

Citation

Purchase

05 Oct 2009
Research & Ideas

The Vanguard Corporation

Can we use our capabilities in the electronic sensor business to deal with these problems and issues? For example, one of the things they are working on is biosensors that can be attached to the food chain, so that the freshness of food can be immediately identified.... View Details

Keywords: by Sean Silverthorne

30 Apr 2001
Research & Ideas

New Paths to Success in Asia

agree. In Japan, for example, Professor Lynda M. Applegate is working on a case on the launch of Nasdaq Japan. "This new venture is developing a hybrid financial market model for Japan that integrates Nasdaq's U.S. View Details

Keywords: by Alejandro Reyes & Deborah Blagg

22 Jan 2007
Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

followed by people who are 100 miles away, and so forth in concentric circles. My research on ethnic networks suggests this channel facilitates faster knowledge transfer and faster adoption of foreign technologies. For example, if the... View Details

Keywords: Re: William R. Kerr; Technology; Computer

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

Teams draft channel. All parties will also be dialled into a conference call that will last the duration of the draft. Picks will be announced over the call. If the Microsoft Teams channel is not working, teams can also use the conference... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

16 Dec 2014
First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details

Keywords: Sean Silverthorne

02 Aug 2016
First Look

August 2, 2016

instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details

Keywords: Sean Silverthorne

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

compared to the distance to universities that offer only business or medical education (or neither). We argue that supplying joint MBA-healthcare courses may be a channel through which universities increase medical business skills and... View Details

Keywords: Dina Gerdeman

August 2000 (Revised February 2003)
Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman

Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details