Publications

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

Amazon and Apple, thereby further solidifying its position in the market. Traditional businesses, much like Anker, should embrace the mindset to proactively view tech giants as potential participants in their ecosystems. Rather than merely utilizing these giants as... View Details

Keywords: by Feng Zhu; Technology; Information Technology

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry

February 2011 (Revised August 2012)
Teaching Note

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510050. View Details

Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

reviews—with the strategy. Case Study: Sport-Man Inc. We illustrate many of the alignment issues with a disguised case study, Sport-Man Inc. (SMI). The company founded in 1925 to manufacture and market men's work boots. Its early success... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

05 Apr 2016
News

A Business Plan with Spice

saffron fields of Afghanistan as cofounders of Rumi Spice, a company which imports one of the world’s most expensive foodstuffs and markets it to top chefs. “Connecting Afghan farmers to the international marketplace is something that's... View Details

Profile

Aimmy Asavatevavith

View Video Aimmy Asavatevavith appreciates the complexities of cultural context. On the one hand, her mother inspired her interest in business. “She was the only female executive in her company,“ Aimmy says. “I grew up hearing her talk about View Details

Keywords: Retail/Hospitality

December 2004 (Revised December 2005)
Case

Nectar: Making Loyalty Pay

By: John A. Deighton

Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details

Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

lecturer of business administration and the C. Roland Christensen Distinguished Management Educator. Ramon Casadesus-Masanell: Watch costs and find channel advantages Given COVID-19 transmission rates as of mid-November, the upcoming... View Details

Keywords: by Danielle Kost; Retail

01 Dec 1998
News

HBS Alumni Association Board of Directors: President's Report

hear from administrators and faculty about current School initiatives as well as to work in committees on issues that are relevant to alumni connectedness. This year, the Board has identified three specific areas for committee work. View Details

01 Jun 2012
News

Alumni Book Briefs

Channel by Connie Sage (University of Virginia Press) Among his many accomplishments, the late Frank Batten Sr. (MBA 1952) created the Weather Channel in 1982, which became the largest private weather... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

03 Mar 2009
First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details

Keywords: Martha Lagace

September 2000
Teaching Note

MarketSoft TN

By: Joseph B. Lassiter III and John T. Gourville

Teaching Note for (9-800-069). View Details

Keywords: Groups and Teams; Internet and the Web; Product Launch; Distribution Channels; Partners and Partnerships; Growth and Development; Management Practices and Processes

February 2004
Case

Bradman and Tendulkar, LLC

By: Ananth Raman and Vishal Gaur

An investment firm is trying to project inventory turns for Radio Shack, a chain of consumer electronics stores. The investment firm has access to public financial data but not to internal operational metrics. It needs to project inventory turns because inventory... View Details

Keywords: Forecasting and Prediction; Cash Flow; Demand and Consumers; Distribution Channels; Mathematical Methods; Valuation