Marketing And Society - Publications - Faculty & Research

February 2011 (Revised February 2012)
Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers

Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details

Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry

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01 Apr 2000
News

Marketing Muscle

On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered View Details

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Entrepreneurial Marketing

Highlights from Baker Library resources helpful for marketing & sales planning and applications for early stage ventures. Below are some suggested resources for your EM project. Get 1/1 help... View Details

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Market Maps

Where can I find market maps for various industries? Market mapping is the process of visually organizing information about various competitors in a specific industry or vertical to understand their... View Details

summer 1988
Article

Simultaneous Signaling to the Capital and Product Markets

By: David S. Scharfstein, Robert Gertner and Robert Gibbons

Keywords: Product; Capital; Markets

Citation

Read Now

2002
Case

Creating the Customer-Centric Team: Coordinating Sales and Marketing

By: Benson P. Shapiro

Keywords: Marketing; Groups and Teams; Sales; Customer Focus and Relationships

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February 1985
Article

Common and Conflicting Interests in Two-Sided Matching Markets

By: A. E. Roth

Keywords: Conflict of Interests; Markets

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February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry

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1999
Chapter

Organizations and Markets at Harvard Business School, 1984-1996

By: George P. Baker, Michael C. Jensen, Carliss Y. Baldwin and Karen H. Wruck

Keywords: Higher Education; Markets; Organizations

Citation

SSRN

05 Dec 2023
News

What Founders Get Wrong about Sales and Marketing

December 1984
Article

Unionization and Profitability: Evidence from the Capital Market

By: M. B. Zimmerman and R. S. Ruback

Keywords: Labor Unions; Profit; Information; Markets; Finance

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October 1989
Background Note

Organizing and Implementing the Marketing Effort: Course Overview

By: Frank V. Cespedes

Keywords: Marketing

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November 1988
Teaching Note

IBM Marketing Organization (A) and (B), Teaching Note

By: Frank V. Cespedes

Keywords: Marketing

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Market Perspectives

Where can I find resources for my paper or project? Sources for U.S. Economic Data Economic Reports Literature and article resources: Academic Search Premier - a multi-disciplinary database that provides access to full text material from... View Details

1998
Article

Technological Evolution, Standard Interfaces, and New Market Opportunities

Keywords: Technology; Markets; Opportunities

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03 Nov 2020
Working Paper Summaries

The Stock Market Value of Human Capital Creation

Keywords: by Matthias Regier and Ethan Rouen

13 May 2019
News

Reading the Market

05 Sep 2019
Working Paper Summaries

The Value of Intermediation in the Stock Market

Keywords: by Marco Di Maggio, Mark Egan, and Francesco Franzoni

Web

Investment Management and Capital Markets - Course Catalog

HBS Course Catalog Investment Management and Capital Markets Course Number 1446 Professor Luis Viceira Associate Professor Emil Siriwardane Fall; Q1Q2; 3.0 credits 28 sessions Exam IMCM is suitable for all... View Details

March 1999 (Revised August 1999)
Case

Coop, The: Market Research

By: Ruth Bolton and Youngme E. Moon

Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details