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Show Results For
- All HBS Web
(20,274)
- People (30)
- News (3,621)
- Research (13,967)
- Events (125)
- Multimedia (252)
- Faculty Publications (11,609)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- Article
Market Integration in Developed and Emerging Markets: Evidence from the CAPM
By: Robert Bruner, Wei Li, Mark Kritzman, Simon Myrgren and Sebastien Page
Beta, as measured by the Capital Asset Pricing Model (CAPM), is widely used for pricing stocks, determining the cost of capital, and gauging the extent to which markets are integrated. The CAPM model assumes that equilibrium conditions prevail. The choice of which... View Details
Bruner, Robert, Wei Li, Mark Kritzman, Simon Myrgren, and Sebastien Page. "Market Integration in Developed and Emerging Markets: Evidence from the CAPM." Emerging Markets Review 9, no. 2 (June 2008): 89–103.
- 2002
- Case
Creating the Customer-Centric Team: Coordinating Sales and Marketing
Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)
- February 1985
- Article
Common and Conflicting Interests in Two-Sided Matching Markets
By: A. E. Roth
Roth, A. E. "Common and Conflicting Interests in Two-Sided Matching Markets." European Economic Review 27, no. 1 (February 1985): 75–96.
- 1985
- Chapter
Interrelationships between Equity Markets and Prospects for Integration
By: Marc L Bertoneche
- 05 Dec 2023
- News
What Founders Get Wrong about Sales and Marketing
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
Although plenty has changed for venture capitalists with the slowing of the economy and market upheavals, there are still plenty of opportunities for entrepreneurs and those... View Details
Keywords: by Julia Hanna
- August 2005 (Revised August 2007)
- Background Note
Why Study Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs,... View Details
Keywords: Profit; Multinational Firms and Management; Corporate Governance; Emerging Markets; Problems and Challenges; Opportunities
Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Why Study Emerging Markets." Harvard Business School Background Note 706-422, August 2005. (Revised August 2007.)
- 01 Apr 2000
- News
Marketing Muscle
On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered View Details
- Fast Answer
Entrepreneurial Marketing
Highlights from Baker Library resources helpful for marketing & sales planning and applications for early stage ventures. Below are some suggested resources for your EM project. Get 1/1 help... View Details
- 1998
- Article
Technological Evolution, Standard Interfaces, and New Market Opportunities
Billington, C., and Lee Fleming. "Technological Evolution, Standard Interfaces, and New Market Opportunities." POMS Series in Technology and Operations Management 1 (1998): 30–41.
- 03 Nov 2020
- Working Paper Summaries
The Stock Market Value of Human Capital Creation
Keywords: by Matthias Regier and Ethan Rouen
- August 2022
- Article
Contract Duration and the Costs of Market Transactions
By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and... View Details
Keywords: Supply Contracts; Intermediate Goods; Switching Costs; Vertical Relationships; Transaction Costs; Contract Duration; Identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods
MacKay, Alexander. "Contract Duration and the Costs of Market Transactions." American Economic Journal: Microeconomics 14, no. 3 (August 2022): 164–212.
- Web
Investment Management and Capital Markets - Course Catalog
HBS Course Catalog Investment Management and Capital Markets Course Number 1446 Professor Luis Viceira Assistant Professor Emil Siriwardane Fall; Q1Q2; 3.0 credits 28 sessions Exam IMCM is suitable for all... View Details
- March 1999 (Revised August 1999)
- Case
Coop, The: Market Research
By: Ruth Bolton and Youngme E. Moon
Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details
Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Food and Beverage Industry
Bolton, Ruth, and Youngme E. Moon. "Coop, The: Market Research." Harvard Business School Case 599-113, March 1999. (Revised August 1999.)
- October 2024
- Case
EU‘s Digital Services Act and Digital Markets Act
By: David B. Yoffie and Sarah von Bargen
Yoffie, David B., and Sarah von Bargen. "EU‘s Digital Services Act and Digital Markets Act." Harvard Business School Case 725-372, October 2024.
- 1981
- Chapter
Consumer Satisfaction and Dissatisfaction in the Elderly Market
By: S. Ash, J. Quelch and D. Gardiner
- January 2020
- Article
Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement
By: O. Allin, R. D. Urman, A. F. Edwards, J. D. Blitz, K. J. Pfeifer, T. W. Feeley and A. M. Bader
A shift in health care payment models from volume toward value-based incentives will require deliberate input into systems development from both perioperative clinicians and administrators to ensure appropriate recognition of the value of all services... View Details
Keywords: Value-based Health Care; Outcomes; Time-Driven Activity-Based Costing; Health Care and Treatment; Cost Management; Value; Activity Based Costing and Management
Allin, O., R. D. Urman, A. F. Edwards, J. D. Blitz, K. J. Pfeifer, T. W. Feeley, and A. M. Bader. "Using Time-Driven Activity-Based Costing to Demonstrate Value in Perioperative Care: Recommendations and Review from the Society for Perioperative Assessment and Quality Improvement." Journal of Medical Systems 44, no. 1 (January 2020).
- April 1997
- Article
Turnaround Time and Bottlenecks in Market Clearing: Decentralized Matching in he Market for Clinical Psychologists
By: A. E. Roth and X. Xing
Roth, A. E., and X. Xing. "Turnaround Time and Bottlenecks in Market Clearing: Decentralized Matching in he Market for Clinical Psychologists." Journal of Political Economy 105 (April 1997): 284–329.