Publications

November 2013
Case

Martin Blair

By: Howard H. Stevenson and Michael J. Roberts

Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details

Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

jacket—a simple design with white and yellow lettering over a black background—emerged from more than 60 entries in a design challenge Lakhani ran on the website TopCoder. We asked Lakhani to discuss the book and the concept of user... View Details

Keywords: by Dina Gerdeman

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

strengthen the whole class," says Senior Associate Dean and MBA Program Chair Steven C. Wheelwright. In addition, a team of MBA staff, faculty, and students has begun to expand the program's marketing outreach. The aim, says Wheelwright,... View Details

September 2006 (Revised July 2007)
Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms

October 1998 (Revised August 2001)
Teaching Note

Intel Corporation: 1968-1997 TN

By: Gary P. Pisano

Teaching Note for (9-797-137). View Details

Keywords: Strategy; Market Entry and Exit; Competitive Advantage; Forecasting and Prediction; Semiconductor Industry

November 2024 (Revised April 2025)
Case

Cheerful Music

By: Shunyuan Zhang, Feng Zhu and Nancy Hua Dai

Established by Snow Jiang in 2019 in Shenzhen, China, Cheerful Music was a record label company that had created many hit songs in China. “Yi Xiao Jiang Hu,” its most famous hit song, gained billions of views on social media platforms in China and overseas as the... View Details

Keywords: Generative Ai; Music Entertainment; Global Strategy; Business Model; AI and Machine Learning; Market Entry and Exit; Music Industry; China; United Kingdom; London

29 Jan 2008
First Look

First Look: January 29, 2008

outside directors implementing MV shareholder proposals reap the benefits of their responsiveness in the directors market through a higher likelihood of retaining their Board seat and a higher increase (or lower decrease) in the number of... View Details

Keywords: Martha Lagace

Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details

Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

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03 Jan 2007
First Look

First Look: January 3, 2007

available for download Banking Deregulation, Financial Constraints, and Entrepreneurship Authors:William R. Kerr and Ramana Nanda Abstract We study how U.S. branch banking deregulations affected the entry of new firms in the non-financial... View Details

Keywords: Sean Silverthorne

01 Sep 2014
News

Case Study: Declawing the Competition

in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New... View Details

September 2009 (Revised January 2012)
Case

Suntech Power

By: Richard H.K. Vietor

Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe—especially Germany and Spain. But with its new "pluto" technology, and with new governmental... View Details

Keywords: Solar Power; Renewable Energy; Globalized Markets and Industries; Competition; Market Entry and Exit; Business and Government Relations; Expansion; Strategy; Energy Industry; Green Technology Industry; China

February 1984
Case

Chicago-Midway (B): Midway (Southwest) Airlines

By: Richard H.K. Vietor

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry

Find at Harvard

September 2001 (Revised October 2002)
Case

Virgin Group, The: Filling in the Value Gap

By: Frances X. Frei, Hanna Rodriguez-Farrar and Corey B. Hajim

Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how Virgin might... View Details

Keywords: Quality; Competition; Price; Business Conglomerates; Service Operations; Service Delivery; Market Entry and Exit

February 2008
Teaching Note

Chiaphua Group Vietnam (TN)

By: Nicolas P. Retsinas and Ben Creo

Teaching Note for [207090]. View Details

Keywords: Expansion; Diversification; Investment; Emerging Markets; Globalization; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Private Ownership; Real Estate Industry; Viet Nam; Hong Kong; Singapore; Malaysia; Indonesia

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on social media. So much for... View Details

Keywords: by Michael Blanding; Advertising

12 Apr 2012
News

HBS Welcomes Eleven Alumni Startups

HBS Welcomes Eleven Alumni Startups With more than a 40 percent increase in Alumni New Venture Contest entries this year, our 11 finalists overcame stiff competition to win their local regions. On April 23, they travel to campus to... View Details

Keywords: Bulletin Staff; Alumni New Venture Contest

March 2016
Teaching Plan

Emaar: The Center of Tomorrow, Today

By: Sid Yog, Esel Cekin and Marc Homsy

Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details

Keywords: Middle East; United Arab Emirates; Egypt; Dubai; Real Estate; Finance; Emaar; Public Real Estate Company; Market Entry and Exit; Competitive Strategy; Financial Condition; Entrepreneurship; Global Strategy; Real Estate Industry; Dubai

August 2010 (Revised November 2010)
Case

Tesco PLC: Fresh & Easy in the United States

By: John A. Quelch

Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S. View Details

Keywords: Multinational Firms and Management; Marketing; Market Entry and Exit; Retail Industry; United Kingdom; United States

September 2006 (Revised September 2007)
Case

VMware, Inc. (A)

By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan

VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition