Publications

October 2001 (Revised May 2002)
Case

Proteome Systems Limited

A Sydney-based biotechnology company is attempting to enter the fast-growing proteomics area. This case highlights choices in business design and changes in these over time. Also addresses issues in geographic location. View Details

Keywords: Organizational Change and Adaptation; Geographic Location; Market Entry and Exit; Biotechnology Industry; Sydney

July 1993 (Revised September 1995)
Supplement

Block 16: Ecuadorian Government's Perspective

By: Malcolm S. Salter and Susan E.A. Hall

Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials. View Details

Keywords: Policy; Business or Company Management; Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy

March 2013
Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry

Dennis “DJ” DiDonna has dedicated his career to commercializing social science research to create organizations which positively impact the world.

He is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where he teaches the... View Details

Suraj Srinivasan

Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

Keywords: accounting industry; financial services

26 Jun 2015
Video

Into the FIELD

04 Sep 2007
Working Paper Summaries

Why Do Intermediaries Divert Search?

Keywords: by Andrei Hagiu & Bruno Jullien

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

customers will report a much higher level of responsiveness. The executives will make better informed, more thoughtful decisions about the business because they are so much closer to their markets and the people doing the work. Bill... View Details

Keywords: by Bill George

February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

March 2009 (Revised July 2014)
Case

PNC Financial: Grow Up Great (A)

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings

In 2003, PNC Financial focused its corporate citizenship and philanthropic resources on a ten-year, $100 million investment in early childhood education called PNC Grow Up Great. The case tracks the origination of Grow Up Great, how it was developed and implemented... View Details

Keywords: Early Childhood Education; Philanthropy and Charitable Giving; Leadership; Brands and Branding; Corporate Social Responsibility and Impact; Organizational Structure; Business and Community Relations

08 Feb 2000
Research & Ideas

Building Effective R&D Capabilities Abroad

products from development to market at an ever more rapid pace." In the following excerpt, Kuemmerle examines two foreign R&D sites created to meet those two needs: a home-base-augmenting site, in which information flows from the... View Details

Keywords: by Walter Kuemmerle

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry