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  • All HBS Web  (13,952)
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  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • Research Summary

How to Manage Customers for Increased Profits and Customer Satisfaction

By: Frances X. Frei
For many service firms, the customer plays an important role in contributing to the cost and/or quality of the service. This is very different than many manufacturing contexts, for example, where the firm has virtually complete control over product cost and quality. ... View Details
  • August 2003 (Revised September 2003)
  • Case

KIPP National, 2002 (B): Managing a School Network

Continues the history of the KIPP Academies--two high-performing public middle schools founded in 1995 by Michael Fineberg and David Levin in Houston and New York. View Details
Keywords: Middle School Education; Houston
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Leschly, Stig. "KIPP National, 2002 (B): Managing a School Network." Harvard Business School Case 804-049, August 2003. (Revised September 2003.)
  • June 2001
  • Teaching Note

Coordinating + Managing Supply Chains: Course Overview Note TN

By: Ananth Raman
Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration
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Raman, Ananth. "Coordinating + Managing Supply Chains: Course Overview Note TN." Harvard Business School Teaching Note 601-159, June 2001.
  • November–December 2019
  • Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao
New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy
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McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures." Organization Science 30, no. 6 (November–December 2019): 1289–1318.
  • 21 May 2024
  • Cold Call Podcast

The Importance of Trust for Managing through a Crisis

Keywords: Re: Sandra J. Sucher; Tourism
  • 04 Dec 2024
  • HBS Seminar

Mert Demirer, MIT Sloan School of Management

  • 15 Jan 2014
  • Research & Ideas

Managing the Family Business: It Takes a Village

Editor's note: This is the first of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this first of two articles, Davis discusses leadership models. Part One:... View Details
  • March 2013 (Revised April 2014)
  • Case

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
The case describes competition in the market for E-Books, and Barnes & Noble's Strategy in this industry. As a traditional retailer, B&N was challenged by the introduction of digital technologies that allow books to be published, distributed and sold to consumers... View Details
Keywords: Innovation; Technology Strategy; Platform Competition; Innovation Strategy; Information Technology; Product Development; Digital Platforms; Standards; Disruptive Innovation; Retail Industry; Publishing Industry; North America
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MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.)
  • 24 Oct 2017
  • News

Sixteen Harvard Business School Faculty Named Top 40 Bestselling Case Authors by Case Centre

  • 11 Apr 2023
  • Cold Call Podcast

A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness
  • 16 May 2016
  • HBS Seminar

Jared Curhan, MIT Sloan School of Management

  • 2017
  • Working Paper

Discretionary Task Ordering: Queue Management in Radiological Services

By: Maria Ibanez, Jonathan R. Clark, Robert S. Huckman and Bradley R. Staats
Work scheduling research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks... View Details
Keywords: Discretion; Scheduling; Queue; Healthcare; Learning; Experience; Decentralization; Delegation; Behavioral Operations; Operations; Service Operations; Service Delivery; Performance; Performance Effectiveness; Performance Efficiency; Performance Improvement; Performance Productivity; Decisions; Time Management; Cost vs Benefits; Health Industry
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Ibanez, Maria, Jonathan R. Clark, Robert S. Huckman, and Bradley R. Staats. "Discretionary Task Ordering: Queue Management in Radiological Services." Harvard Business School Working Paper, No. 16-051, October 2015. (Revised March 2017.)
  • 14 Feb 2019
  • News

The $4.8 trillion immigration issue that is being overlooked by Washington

  • July 2017
  • Article

The Four Stages to Becoming an Excellent Front-Line Sales Manager

By: Frank V. Cespedes
Sales occupations account for more than 10% of the total U.S. labor force, and that official estimate is almost certainly low: In an increasingly service economy, many people who do business development for a living are not listed as “sales” for reporting purposes.... View Details
Keywords: Salesforce Management
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Cespedes, Frank V. "The Four Stages to Becoming an Excellent Front-Line Sales Manager." Quotable (July 2017).
  • 26 Nov 2018
  • HBS Seminar

Emily Truelove, MIT Sloan School of Management

  • 30 Nov 2017
  • News

Law, Management, and Strategy: Collapsing Boundaries and Managing the Interstices

  • 2022
  • Working Paper

Are Experts Blinded by Feasibility?: Experimental Evidence from a NASA Robotics Challenge

By: Jacqueline N. Lane, Zoe Szajnfarber, Jason Crusan, Michael Menietti and Karim R. Lakhani
Resource allocation decisions play a dominant role in shaping a firm’s technological trajectory and competitive advantage. Recent work indicates that innovative firms and scientific institutions tend to exhibit an anti-novelty bias when evaluating new projects and... View Details
Keywords: Evaluations; Novelty; Feasibility; Field Experiment; Resource Allocation; Technological Innovation; Competitive Advantage; Decision Making
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Lane, Jacqueline N., Zoe Szajnfarber, Jason Crusan, Michael Menietti, and Karim R. Lakhani. "Are Experts Blinded by Feasibility? Experimental Evidence from a NASA Robotics Challenge." Harvard Business School Working Paper, No. 22-071, May 2022.
  • 28 Oct 2020
  • News

What Workers Lose by Working from Home for Long Periods—or Permanently

  • March 2007 (Revised April 2007)
  • Case

Micro Insurance Agency: Helping the Poor Manage Risk

By: Michael Chu and Jean Hazell
The notable success of insurance products for low-income clients of its microfinance network leads Opportunity International to launch the first global specialized microinsurance company, the Micro Insurance Agency (MIA). Building on the experience in 10 countries... View Details
Keywords: Developing Countries and Economies; Cost Management; Microfinance; Globalization; Growth and Development Strategy; Risk Management; Infrastructure; Nonprofit Organizations; Competition; Financial Services Industry; Africa; Asia; Latin America
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Chu, Michael, and Jean Hazell. "Micro Insurance Agency: Helping the Poor Manage Risk." Harvard Business School Case 307-089, March 2007. (Revised April 2007.)
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