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Show Results For
- All HBS Web
(939)
- News (176)
- Research (610)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
- 01 Dec 2015
- News
Sharing Knowledge of Innovation in India
India today that illustrate how rapidly things are changing,” says Tewari, counting among them InMobi, the company he founded, which has grown into the world’s largest independently owned mobile advertising... View Details
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Companies often connect with student clubs to advertise job opportunities or events. I – Industry Education.... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- Web
Digital Exhibits | Baker Library
Public Relations: The Case of U.S. Steel, 1930 - 1960 From 1930 to 1960, the U.S. Steel Corporation commissioned photographers to document the inner workings of the company as part of a national public relations campaign. From the Great... View Details
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
with is how to make the in-stadium experience as valuable, or more valuable, than that of someone sitting at home in front of the television,” says Mariner, senior advisor for Imagination Park, a company focused on augmented reality... View Details
- Profile
PJ Meyer
"level the playing field for local businesses" by working with student groups to set up internet alternatives for small businesses to perform everything from advertising to online ordering. Participation in a number of business... View Details
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
in both engineering and creative writing, Yeh helped launch Juno Online Services, one of the pioneers of free e-mail. He then moved on to D.E. Shaw, where he developed strategic alliances for the firm's online brokerage division. But the most impressive entry on Yeh's... View Details
Keywords: Garry Emmons
- 25 Feb 2020
- News
Case Study: The Credit Bureau
company Mobley to offer an alternative: an affordable way to furnish a home with stylish, quality pieces with a lease of 3 to 12 months, without the burden of ownership. Mobley’s entrée to the $230 billion market for furniture and home... View Details
- Web
Introduction - Photography Collections - Historical Collections
photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s,... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
shopping mall GreaterGood.com, for example, uses traditional advertising to draw visitors to its site. Charity mall iGive.com, in contrast, relies on its nonprofits to publicize its fundraising opportunities. Most WEBSEs use some... View Details
- 14 Dec 2010
- First Look
First Look: Dec. 14
and suggests that corporate diversification can serve an important insurance function for investors. Download the paper: http://www.hbs.edu/research/pdf/10-101.pdf The Psychological Costs of Pay-for-Performance: Implications for Strategic Compensation Authors:Ian... View Details
Keywords: Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
we find that a candidate's own advertising is more effective than outside advertising, and that advertising and retail campaigning work more favorably towards Republican candidates. In contrast, we find... View Details
Keywords: Sean Silverthorne
- 01 Oct 2013
- News
Banking on Africa's Future
advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas... View Details
- 20 Sep 2016
- First Look
September 20, 2016
approach to work than, traditional advertising agencies, and Lebowitz and his colleagues wanted to maintain these intangible elements as the company evolved. But was this incompatible with his business... View Details
Keywords: Sean Silverthorne
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
online travel company Expedia's US business. Joe was previously a Web analytics maven-and he still is-but his data-based problem-solving approaches have led to a variety of impressive promotions. Many of the Expedia investigations involve... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
gone. "You still see big companies like Spotify, but what's their source of power?" Asked Oberholzer-Gee. "Network effects. Now, we pair lots of ears with lots of advertisers and we create a different form... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
it’s consistent from company to company.” Her new COO role at Code for America, a San Francisco–based nonprofit dedicated to improving civic tech and “strengthening America’s basic social safety net,” has proven this maxim true. “I... View Details
- 01 Dec 2011
- News
Inside MTV’s Global Fame
tremendous risk,” he writes. “We were the only media company going local throughout the world, and it was the key to our success.” Roedy, a former nuclear missile–base commander, created an entrepreneurial, innovative organization with a... View Details
- 13 Feb 2020
- Blog Post
Know Your Audience – Recruiting HBS Students for Manufacturing
manufacturing companies are exceedingly motivated by general management opportunities and are eager to own a P&L. “As students engage with companies, many of which recruit for Leadership Development Programs (LDPs), students want to... View Details
Keywords: Manufacturing