Knowledge Work - Publications - Faculty & Research

29 Jan 2025
Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

When I started my journey at Harvard Business School, I was eager to broaden my business knowledge and strengthen my skills, particularly in marketing and branding. Coming from a liberal arts undergraduate background with limited exposure... View Details

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

COVID Not Slowing VC Investment Related reading from the Working Knowledge Archives How to Sink a Startup Feedback or ideas to share? Email the Working View Details

Keywords: by Sean Silverthorne

19 Dec 2023
Research & Ideas

The 10 Most Popular Articles of 2023

Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of the most-read articles in HBS View Details

Keywords: by Danielle Kost

Web

Programs & Resources - Entrepreneurship

Team’ Era Is Here Re: Jeff Bussgang 16 Jun 2025 HBS Working Knowledge Does Your Startup Set Employees Up to Fail? Re: Julia Austin More News Initiatives focus on societal challenges that are too complex for... View Details

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

05 Aug 2022
Research & Ideas

Why People Crave Feedback—and Why We’re Afraid to Give It

Get the Best of You, Change the Narrative Related reading from the Working Knowledge Archives Reflecting on Work Improves Job Performance Feedback or ideas to share? Email the... View Details

Keywords: by Michael Blanding

Web

Entrepreneurial Management - Faculty & Research

Jun 2025 Valor International Sabbaticals Gain Ground as a Tool for Mental Health, Reinvention, and Innovation Strategy Re: DJ DiDonna 10 Jun 2025 Mass Live Is Boston Losing Its Biotech Crown? Bio Conference Takes Place Amidst Re: Satish Tadikonda More Faculty News HBS... View Details

W. Earl Sasser

Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

January 2008 (Revised May 2011)
Case

Cognizant Technology Solutions

By: Robert G. Eccles, David Lane and Prabakar 'PK' Kothandaraman

In the highly competitive information technology outsourcing industry, Cognizant Technology Solutions has developed a strategy to differentiate itself by emphasizing building very close client relationships through its "Two-in-a-box" (TIB) model. This model is based on... View Details

Keywords: Customer Relationship Management; Knowledge Sharing; Resource Allocation; Competitive Advantage; Information Technology; Information Technology Industry

Citation

Educators

Purchase

12 Feb 2007
Lessons from the Classroom

‘UpTick’ Brings Wall Street Pressure to Students

stress frequently, but it's a hard thing to teach in a classroom. Each year, thousands of business school students enroll in courses on finance. Their sights set on a career in money management, they dutifully study theories such as the Law of One Price and apply their... View Details

Keywords: by Julia Hanna; Financial Services; Education

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

officer of RANE, a risk intelligence company. Emily Tedards is a research associate at HBS. [Image: iStockphoto/Krzysztof12] Related reading from the Working Knowledge Archives The IT Leader’s Hero Quest... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

04 May 2007
What Do You Think?

How Do Managers Think?

in which it is carried out. Joe Schmid observed that "both medical doctors and organizational managers work in cultures that are historically problem definition poor and solution rich. Their individual rewards systems are both driven... View Details

Keywords: by Jim Heskett

12 May 2015
Blog Post

A Summer Internship in General Management

Like many of his classmates, Andrew Ling (MBA 2015) decided to use the summer between his first and second year to try out something new. Formerly a consultant at McKinsey, he spent his summer working in a marketing and general management... View Details

01 Mar 2021
Blog Post

Best Practices for Creating a Successful Virtual Internship

In the wake of COVID-19, organizations around the world quickly made changes to how they got work done, including managing summer internships. For many organizations, that meant creating remote internship programs in 2020 that will stay... View Details

Keywords: All Industries

Blog

Reinventing the GMP Experience

time away and shift their responsibilities as needed at work and home. We've also incorporated flexibility into GMP's virtual sessions, with two options for Module 2 participation via the HBS Live Online Classroom (LOC). This module,... View Details

17 Jan 2024
Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details

Keywords: by Tim Gray

17 Jan 2017
First Look

First Look at New Research: January 17

instrumented elasticity of export growth on the intensive margin with respect to the exporter's productivity growth is between 1.6 and 2.4 depending upon weighting. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52089 forthcoming Strategic Management... View Details

Keywords: Sean Silverthorne

Benjamin (Ben) Creo

Benjamin Creo co-teaches the Innovating in Health Care course alongside its founder, Prof. Regina E. Herzlinger. While many courses in healthcare innovation focus on where to innovate, this course focuses on how to innovate. Its four modules discuss how to evaluate... View Details

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Might Also Like: Why Digital Is a State of Mind, Not Just a Skill Set Tech Hubs: How Software Brought Talent and Prosperity to New Cities Is A/B Testing Effective? Evidence from 35,000 Startups Related reading from the Working View Details

Keywords: by Pamela Reynolds

Publications