Publications
Publications
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- All HBS Web
(6,774)
- Faculty Publications (905)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
- June 2002
- Article
The Timing of Bids in Internet Auctions: Market Design, Bidder Behavior, and Artificial Agents
By: Axel Ockenfels and Alvin E. Roth
Keywords: Auctions; Bids and Bidding; Internet and the Web; Markets; Design; Behavior; Internet and the Web
- April 2002 (Revised May 2005)
- Case
GE's Digital Revolution: Redefining the E in GE
By: Christopher A. Bartlett and Meg Glinska
This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details
- April 2002
- Article
New Concepts for Corporate e-Learning - The Use of Virtual Classes at Harvard Business School As Best Practice
By: D. Quinn Mills and Dirk Seifert
- March 2002
- Case
AOL, Cisco, Yahoo!: Building the Internet Commons
By: James E. Austin
Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
- March 2002 (Revised June 2005)
- Case
AOL Time Warner, Inc.
By: Stephen P. Bradley and Erin Sullivan
AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
- March 2002 (Revised May 2003)
- Case
NeoPets, Inc.
By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
- February 2002
- Case
Free Internet Initiative in LaGrange, Georgia
By: F. Warren McFarlan, Mark Keil and Garrett W. Meader
LaGrange, GA was the first city in the world to offer free Internet access to citizens. The city manager and mayor must assess the project and decide whether to continue. This case chronicles the city's efforts to build a telecommunications infrastructure and offer... View Details
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
- February 2002 (Revised April 2002)
- Case
Chengwei Ventures and the hdt* Investment
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the... View Details
- 2002
- Chapter
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies
By: Stephen P. Bradley and Eric K. Clemons
- January 2002 (Revised June 2002)
- Background Note
The Rise and Decline of e-Consulting
By: Ashish Nanda and M. Julia Prats
E-consulting began as a specialized consulting service in the late 1990s. In January 2000, more than 100 firms were characterized as e-consultants. By December 2001, more than 50% of these firms had disappeared. This case tracks the rapid rise and sharp decline of... View Details
- January 2002
- Case
Lycos (A): The Tripod Decision
By: Giovanni M. Gavetti, Jan W. Rivkin and Elizabeth Johnson
The Internet portal Lycos has acquired Tripod, a provider of home-page-building tools, and now must decide how to integrate the acquisition. View Details
- January 2002
- Exercise
Socrates, Inc.
By: Alan D. MacCormack and Kerry Herman
Socrates, Inc., a provider of e-learning tools and technologies to educational institutions and, potentially, corporations, must decide which of several opportunities to pursue next and which priorities to focus on in terms of better structuring the firm's processes... View Details
- January 2002 (Revised May 2002)
- Case
Digital China Holdings Limited: ERP as a Platform for Building New Capabilities
By: F. Warren McFarlan, Guoqing Chen and Kai Reimers
This case analyzes a complex ERP implementation that takes place in one of the leading companies in China. The issues are indistinguishable from those facing a U.S. organization. View Details
- January 2002 (Revised July 2002)
- Case
Vialog Corporation
By: Richard G. Hamermesh and Michele Lutz
Traces the origin of Vialog Corp.--from its founding in 1996 through a roll-up of several independent teleconferencing companies in 1997 and its initial public offering (1999) and eventually to a potential merger or acquisition in June 2000. The company has grown... View Details
- 2002
- Conference Presentation
Relational and Market-Based Legitimation of Internet IPOs
By: Ranjay Gulati