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  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
  • 19 Dec 2017
  • News

What Investors Need to Consider About Tax Reform

  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

in states like Massachusetts to be unduly expensive and prevents growers in states like California from achieving economies of scale because of limited market size. Small, fragmented markets also limit... View Details
Keywords: by Ashish Nanda and Tabatha Robinson

    Global Capitalism at Risk: What Are You Doing About It?

    Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and... View Details
    • 08 Mar 2021
    • News

    Working Women Are At A Tipping Point: Former SBA Head (Podcast)

    • July 2003 (Revised April 2011)
    • Case

    Singapore Airlines: Customer Service Innovation

    By: Rohit Deshpande and Hal Hogan
    The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details
    Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore
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    Deshpande, Rohit, and Hal Hogan. "Singapore Airlines: Customer Service Innovation." Harvard Business School Case 504-025, July 2003. (Revised April 2011.)
    • April 2013
    • Teaching Plan

    Barclays and the LIBOR Scandal

    By: Clayton S. Rose and Aldo Sesia
    In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details
    Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
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    Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal ." Harvard Business School Teaching Plan 313-108, April 2013.
    • 27 Apr 2017
    • HBS Seminar

    Claudine Gartenberg, NYU Stern School of Business

    • August 2008 (Revised July 2009)
    • Case

    Repositioning CARE USA

    By: V. Kasturi Rangan and Katharine Lee
    CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details
    Keywords: Change Management; Management; Brands and Branding; Marketing Strategy; Product Positioning; Organizational Change and Adaptation; Non-Governmental Organizations; Adaptation; United States
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    Rangan, V. Kasturi, and Katharine Lee. "Repositioning CARE USA." Harvard Business School Case 509-005, August 2008. (Revised July 2009.)
    • June 2011 (Revised March 2013)
    • Case

    Wal-Mart Update, 2011

    By: David B. Yoffie and Renee Kim
    In 2011, Wal-Mart was the world's largest company with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters and Wal-Mart was... View Details
    Keywords: Corporate Strategy; Business Growth and Maturation; Growth and Development Strategy; Competitive Strategy; Global Range; Business Strategy; Retail Industry
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    Yoffie, David B., and Renee Kim. "Wal-Mart Update, 2011." Harvard Business School Case 711-546, June 2011. (Revised March 2013.)
    • May 2008 (Revised August 2009)
    • Case

    Intel NBI: Handheld Graphics Organization

    By: Willy C. Shih and Thomas Thurston
    The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
    Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States
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    Shih, Willy C., and Thomas Thurston. "Intel NBI: Handheld Graphics Organization." Harvard Business School Case 608-098, May 2008. (Revised August 2009.)
    • September 1996 (Revised September 1999)
    • Case

    Mobil USM&R (A): Linking the Balanced Scorecard

    By: Robert S. Kaplan
    The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
    Keywords: Organizational Change and Adaptation; Measurement and Metrics; Management Practices and Processes; Organizational Design; Balanced Scorecard; Corporate Strategy; Mining Industry; Energy Industry
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    Kaplan, Robert S. "Mobil USM&R (A): Linking the Balanced Scorecard." Harvard Business School Case 197-025, September 1996. (Revised September 1999.)
    • 19 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 19

    general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional strategy questions, the article... View Details
    Keywords: Sean Silverthorne

      Michael E. Porter

      Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

      Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
      • Profile

      Tony He

      Through these experiences, I learned how excited I am about international development and the way that firms can organize to combine profit with purpose. After graduation, I will work with a couple of professors to explore these topics... View Details
      Keywords: Nonprofit / Government
      • 04 Dec 2019
      • News

      Prudential’s long position on skills: fostering careers while embracing automation

      • January–February 2022
      • Article

      Operational Disruptions, Firm Risk, and Control Systems

      By: William Schmidt and Ananth Raman
      Operational disruptions can impact a firm's risk, which manifests in a host of operational issues, including a higher holding cost for inventory, a higher financing cost for capacity expansion, and a higher perception of the firm's risk among its supply chain partners.... View Details
      Keywords: Operational Risk; Operational Disruptions; Information Asymmetry; Control Systems; Operations; Disruption; Risk Management
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      Schmidt, William, and Ananth Raman. "Operational Disruptions, Firm Risk, and Control Systems." Manufacturing & Service Operations Management 24, no. 1 (January–February 2022): 411–429.
      • February 2010
      • Case

      Corporate Strategy at Berkshire Partners

      By: Julie M. Wulf and Scott Waggoner
      The managing directors of Berkshire Partners, a mid-sized private equity firm, address strategic and organizational challenges in response to turbulent market conditions, rapid firm growth, and the transition of leadership from its founding partners to the next... View Details
      Keywords: Private Equity; Management Teams; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Competitive Advantage; Corporate Strategy; Financial Services Industry; Boston
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      Wulf, Julie M., and Scott Waggoner. "Corporate Strategy at Berkshire Partners." Harvard Business School Case 710-414, February 2010.
      • August 2016 (Revised December 2016)
      • Module Note

      Strategy Execution Module 2: Building a Successful Strategy

      By: Robert Simons
      This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details
      Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage
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      Simons, Robert. "Strategy Execution Module 2: Building a Successful Strategy." Harvard Business School Module Note 117-102, August 2016. (Revised December 2016.)

        Robert C. Merton

        Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

        Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

        Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
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