Inside Sales Model - Publications - Faculty & Research

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What are the search operators in different article databases? Use these advanced search tips to make your article searching even more powerful! Database Search Operator Factiva Proximity Carrefour near5 sales Carrefour within 5... View Details

23 Aug 2011
First Look

First Look: August 23

unobserved program attributes. Our focus is on the network television industry, in which the products are television shows. We estimate a model that allows us to distinguish between the direct effect of advertising on utility and its... View Details

Keywords: Sean Silverthorne

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Finding a Time Series of Financial Data in Compustat

Lookup under Manually enter insider codes; a new window will open Type company name, e.g. General Electric, into search box; click Starts with Copy and paste the company's GVKEY back into the Company Codes box on... View Details

01 Jun 2001
News

Up Side Story: HBS Show a Sold-Out Success

in love while entertaining the sold-out audience with humor, song, and dance. Each year since 1974, a group of hardworking students has pooled its writing, acting, and production skills to stage a Broadway-style performance that takes advantage of View Details

Keywords: HBS Show; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

10 Dec 2013
First Look

First Look: December 10

http://hbr.org/2013/12/the-hidden-benefits-of-keeping-teams-intact/ar/1 August 2013 Stanford Social Innovation Review Inside the Buy-One Give-One Model By: Marquis, Christopher, and Andrew Park Abstract—No... View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

Starting Lineup: Power Plays

Grana (MBA 2009) and Paul Gibbs (MBA 2011); Founded 2011 Its HelioScope software simplifies design and sales for solar systems—an energy source whose US installations doubled between 2015 and 2016. The software produced by the San... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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24 Jul 2018
News

How Amy Hood Won Back Wall Street and Helped Reboot Microsoft

A recent Bloomberg profile of Microsoft CFO Amy Hood (MBA 1999) offers an inside look at how the 16-year company veteran has worked to redefine the tech giant. Hood’s tenure as CFO began with an immediate challenge, as detailed in the... View Details

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

promotions to control the flow of shoppers inside stores to meet social distancing requirements. Many started offering Black Friday deals in early November. Discounts appear to be larger than ever this year, likely reflecting soft... View Details

Keywords: by Danielle Kost; Retail

Naomi Sims

sales soon took off and reached a level of $5 million in the first year. A few years later, Sims branched out into the cosmetics industry, creating a product line specifically for black women that was also a huge success. She was credited... View Details

Keywords: Personal Care & Home Products

01 Jun 2012
News

Alumni Book Briefs

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

20 Jul 2010
First Look

First Look: July 20

value-relevant before disclosure, for negative earnings adjustments it is value-relevant only after disclosure. This finding is consistent with managers delaying the communication of bad news until IFRS compliance. A finer model shows... View Details

Keywords: Martha Lagace

02 Jun 2010
First Look

First Look: June 2

gross margin for retailers using historical data. We show that sales forecasts from this model are more accurate than consensus forecasts from equity analysts. Further, the residuals from this View Details

Keywords: Martha Lagace

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

approach to the “pitch or spec” dilemma by constructing a model that links this choice to writers’ past experience and their confidence level about this particular idea. The model also predicts the average... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

01 Mar 2017
News

Swimming with the Stream

customers. Gandhi, who released her first EP, Voices, in October and heads off on tour this month, has done stints at both Spotify and Interscope Records, which provided her with unique insight as she planned promotion and distribution for the EP. Here, she offers an... View Details

Keywords: Dan Morrell

15 Nov 2006
Research & Ideas

Lessons Not Learned About Innovation

rare, but too many executives swing for the fences with each new innovation. This not only marginalizes people who work on smaller projects, but also tends to result in projects modeled on existing market successes—that is, not that... View Details

Keywords: by Sean Silverthorne

27 Jun 2016
News

Ulf Mark Schneider Has Plans to Make Nestlé Healthy

(photo: Associated Press) (photo: Associated Press) The appointment of Ulf Mark Schneider (MBA 1993) as CEO of Nestlé was a surprise, with a Swiss equities trader telling the Wall Street Journal that “an insider was expected.” Indeed, the... View Details

01 Sep 2005
News

GE’s Immelt Urges MBAs to Dream Big, Work Hard

his 23 years at GE, where he began his career as a sales manager in the plastics division. When all is said and done, Immelt declared, “This degree you have, this thing called an MBA, is a little bit about the subject matter. But it’s... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

doctoral candidate Lisa R. Klein and MIT professor Ernst R. Berndt, offer some important insights. The researchers begin by identifying forces both inside and outside the media industry that are influencing its rapid evolution. Then,... View Details

Keywords: by Peter K. Jacobs; Advertising

01 Jun 2006
News

Banking on Success

As president and CEO of JPMorgan Chase, the nation’s third-largest financial corporation, Jamie Dimon (MBA ’82) has a shot to prove whether the model of one-stop-shop for financial services really works. It’s a View Details

Keywords: Management

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