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  • October 2023 (Revised January 2025)
  • Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju
Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details
Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Technology Industry
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Buell, Ryan W., and Himabindu Lakkaraju. "Sydney Loves Kevin." Harvard Business School Case 624-039, October 2023. (Revised January 2025.)
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

high-beta stocks. An Empirical Analysis of Innovation Contests: Strategic Incentives, Problem Uncertainty and Independent Experimentation along Parallel Paths Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani... View Details
Keywords: Sean Silverthorne
  • December 2000
  • Case

CellFor, Inc.

By: Ray A. Goldberg, Carin-Isabel Knoop, Frantz Edward Alphonse and Laure Mougeot Stroock
A new private company has developed a process to clone and multiply seeds for the forestry industry. View Details
Keywords: Business Startups; Transition; Technological Innovation; Private Ownership; Research and Development; Science-Based Business; Technology Adoption; Forestry Industry
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Goldberg, Ray A., Carin-Isabel Knoop, Frantz Edward Alphonse, and Laure Mougeot Stroock. "CellFor, Inc." Harvard Business School Case 901-020, December 2000.
  • June 2011
  • Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details
Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption
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Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
  • July 2022
  • Teaching Note

TraceTogether

By: Mitchell Weiss and Sarah Mehta
This Note provides guidance for teaching "TraceTogether," HBS Case No. 820-111. View Details
Keywords: Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Mobile and Wireless Technology; Technology Adoption; Health Industry; Public Administration Industry; Singapore
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Weiss, Mitchell, and Sarah Mehta. "TraceTogether." Harvard Business School Teaching Note 823-015, July 2022.
  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

customers, individual consumers—the actual end users—are often located inside the customer firm: This can create a two-stage adoption cycle—first the business must decide to purchase a product or service and then individuals must decide... View Details
Keywords: by Lynda M. Applegate
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

action by citizens and policy-makers alike: (1) securing the future through innovation strategies suitable for an emerging "white coat economy" that is discovery-based; (2) pursuing happiness by addressing the connection between... View Details
Keywords: Sean Silverthorne
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

  Working PapersUser, and Open Collaborative Innovation: Ascendent Economic Models Authors:Carliss Y. Baldwin and Eric von Hippel Abstract In this paper we assess the economic viability of innovation by producers relative to two... View Details
Keywords: Martha Lagace
  • 22 Feb 2022
  • News

An Rx for Small Business Recovery

business-focused products and broaden access to lending,” says Mills. Research suggests that fintechs were responsible for some 50 percent of PPP loans to Black-owned businesses. “As the recovery evolves, adopting new technologies will... View Details
Keywords: Deborah Blagg
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

Psychological Science Should Governments Invest More in Nudging? By: Benartzi, Shlomo, John Beshears, Katherine L. Milkman, Cass R. Sunstein, Richard H. Thaler, Maya Shankar, Will Tucker-Ray, William J. Congdon, and Steven Galing Abstract—Governments are increasingly... View Details
Keywords: Sean Silverthorne
  • February 2002 (Revised April 2011)
  • Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details
Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States
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Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

assistant professor of economics at the University of Michigan, demonstrate that adopting advanced pricing technology can allow a firm to seize an edge relative to its competitors. Algorithms that frequently update website prices based on... View Details
Keywords: by Kristen Senz; Retail
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

through direct ads or referrals by early adopters who post about their services. “Their way to capture clients is through viral acquisition,” says Viceira. Lastly, fintech firms save costs by outsourcing money management expertise to... View Details
Keywords: by Michael Blanding; Financial Services
  • 25 Feb 2020
  • News

The Past Informs the Future of Work

technology management, and robotics to simplify and automate support activities. He also addressed dilemmas about whether to allow each division to adopt innovation at its own pace or institute it... View Details
Keywords: Jennifer Gillespie; Telecommunications; Information
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 12 Mar 2024
  • Blog Post

IFC India: Electric Mobility in India

across the country. Transportation stands as one of the leading contributors to global emissions, trailing only behind the power and industrial sectors. Consequently, the widespread adoption of electric vehicles (EVs) for personal... View Details
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

If a chatbot can Slack convincingly in the boss’s voice, will employees follow orders once they realize the CEO is actually a machine? A novel two-part study finds that an artificial intelligence (AI) chatbot trained to write like a technology company’s CEO responded... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 01 Dec 2009
  • News

Taking the Plunge

innovation adopted as well as inward-facing company concerns such as launching innovative products while managing an existing core business. “The second half of the course... View Details
Keywords: Julia Hanna; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • June 1993 (Revised December 1995)
  • Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry
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Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
  • 25 Aug 2022
  • News

The Exchange: The Road Ahead for Crypto

cases and then making it very intuitive and simple, like the original Google home page. I think a lot of the innovation today is around trying to understand the core consumer-use cases and the needs that crypto technology can really... View Details
Keywords: Jen McFarland Flint; Securities, Commodities, and Other Financial Investments; Finance
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