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- All HBS Web (1,330)
- Faculty Publications (829)
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- July 2000 (Revised October 2000)
- Case
Petstore.com
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- June 2001 (Revised October 2001)
- Case
Netonomy
A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details
Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Information Technology Industry
Hallowell, Roger H., and Helen E Clement. "Netonomy." Harvard Business School Case 801-462, June 2001. (Revised October 2001.)
- June 2014
- Supplement
eBay Partner Network — slide supplement (widescreen)
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
- November–December 2022
- Article
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.
- June 2001
- Case
GetConnected
By: Jay O. Light and Daniel J. Green
An embryonic Internet-based telecom marketing firm considers its first (seed) round of funding. They are choosing between a fixed price round and a discounted convertible round. View Details
Light, Jay O., and Daniel J. Green. "GetConnected." Harvard Business School Case 201-010, June 2001.
- October 2013 (Revised July 2024)
- Teaching Note
Amazon in 2024
By: Sunil Gupta
Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
- Article
Why Do Intermediaries Divert Search?
By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" RAND Journal of Economics 42, no. 2 (Summer 2011): 337–362. (2012 Winner for Best Paper on Competition Economics, Association of Competition Economics.)
- March 2005
- Case
Chicago Board Options Exchange (CBOE), The
By: George C. Chacko, Anders Sjoman, Daniela Beyersdorfer and George Robert Nelson
The Chicago Board Options Exchange (CBEO) must decide how to respond to new competition in the market for financial options. Options have typically been a very liquid asset class, despite the fact that many single-name options are listed on the CBOE, the second largest... View Details
Keywords: Internet and the Web; Financial Liquidity; Financial Markets; Financial Services Industry; Chicago
Chacko, George C., Anders Sjoman, Daniela Beyersdorfer, and George Robert Nelson. "Chicago Board Options Exchange (CBOE), The." Harvard Business School Case 205-073, March 2005.
- February 2013
- Case
YouTube Channels
By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
of enthusiasm for the Internet was just cresting. Rhyne's old-economy idea was the only nontechnology concept to make the semifinals. Her teammates moved on to other things, but she decided to try to build a business. And then began her... View Details
Keywords: by John S. Rosenberg
- March 2008 (Revised March 2013)
- Teaching Note
MySpace (TN)
By: Mikolaj Jan Piskorski
Teaching Note for 708499. View Details
- January 2011
- Teaching Note
Online Pet Supply Retailing (TN)
By: Tom Nicholas
Teaching Note for 809-117. View Details
- March 2020 (Revised April 2020)
- Case
CarTrade
By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Auto Industry; India; Mumbai
Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
- March 2000 (Revised May 2000)
- Case
Evolution of eCoverage in the Online Insurance Market, The
David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details
Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry
Hansen, Morten T., and Jeffrey Berger. "Evolution of eCoverage in the Online Insurance Market, The." Harvard Business School Case 400-081, March 2000. (Revised May 2000.)
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
participate with you on your critical problems. Of course, the Internet and the massive reduction in communication and computation costs have made accessing external innovators a much easier task than what was possible 10 or 15 years ago.... View Details
- September 2019
- Teaching Note
Western Governors University: 10x Vision
By: William R. Kerr and Coelin P. Scibetta
Teaching Note for HBS No. 819-093. View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
possible responses to this shortage: Sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers greater capacity, but network incentives impede transition. Paid... View Details
Keywords: Martha Lagace
- December 2001 (Revised June 2002)
- Case
Shenzhen Stock Exchange
By: F. Warren McFarlan, Guoqing Chen, David Kiron and Iris T. Li
The second largest stock exchange in China, shows a surprising sophistication. This case describes the company's growth and underlying technology. View Details
Keywords: Networks; Internet and the Web; Business Growth and Maturation; Infrastructure; Financial Services Industry; China
McFarlan, F. Warren, Guoqing Chen, David Kiron, and Iris T. Li. "Shenzhen Stock Exchange." Harvard Business School Case 302-070, December 2001. (Revised June 2002.)