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  • December 2013 (Revised March 2016)
  • Case

Managing Online Reviews on TripAdvisor

By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Accommodations Industry; Accommodations Industry
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Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
  • April 1998
  • Case

E! Online (A): www.eonline.com

By: Jeffrey F. Rayport
E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry
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Rayport, Jeffrey F., Carrie Ardito, and Dickson Louie. "E! Online (A): www.eonline.com." Harvard Business School Case 898-010, April 1998.
  • 08 Apr 2009
  • Research & Ideas

Clayton Christensen on Disrupting Health Care

interrelated. People who have studied this industry for a long time have come up with a number of feasible ideas to get at the cost problem, including high-deductible insurance and health savings accounts. But until we make sure that the... View Details
Keywords: by Deborah Blagg; Health
  • 27 Sep 2016
  • First Look

September 27, 2016

(multidimensional) objective functions of executive participants and their organizations and show how the trio of disruptive forces (disintermediation, disaggregation, and decoupling) that have figured prominently in other industries... View Details
Keywords: Sean Silverthorne
  • April 1998 (Revised January 2007)
  • Case

Arrow Electronics, Inc.

By: Das Narayandas
Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by... View Details
Keywords: Distribution Channels; Internet and the Web; Problems and Challenges; Change Management; Electronics Industry
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Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)
  • February 2001
  • Case

BarnesandNoble.com (B)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online... View Details
Keywords: Internet and the Web; Marketing Strategy; Publishing Industry
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Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (B)." Harvard Business School Case 901-023, February 2001.
  • January 2014
  • Teaching Note

Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)

By: John Quelch
Keywords: Advertising Media; Viral Advertising; Viral Marketing; Public Safety; Advertising; Marketing; Marketing Strategy; Internet and the Web; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry; Oceania; Europe
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Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A), (B) & (C)." Harvard Business School Teaching Note 514-082, January 2014.
  • December 2019
  • Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details
Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States
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Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
  • February 2011
  • Teaching Note

Porsche: The Cayenne Launch (TN)

By: John Deighton and Jill Avery
Teaching Note for 511-068. View Details
Keywords: Brands and Branding; Sports; Product Development; Value; Safety; Internet and the Web; Communication Technology; Auto Industry
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Deighton, John, and Jill Avery. "Porsche: The Cayenne Launch (TN)." Harvard Business School Teaching Note 511-069, February 2011.
  • February 2001
  • Case

BarnesandNoble.com (C)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
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Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
  • May 1997
  • Teaching Note

Tale of Two Electronic Components Distributors TN

By: Ananth Raman and Bharat P. Rao
Teaching Note for (9-697-064). View Details
Keywords: Distribution Channels; Negotiation Deal; Consolidation; Growth and Development; Internet and the Web; Complexity; Electronics Industry
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Raman, Ananth, and Bharat P. Rao. "Tale of Two Electronic Components Distributors TN." Harvard Business School Teaching Note 697-124, May 1997.
  • March 1998 (Revised February 2001)
  • Case

PlanetAll

By: Jeffrey F. Rayport
PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact... View Details
Keywords: Business or Company Management; Marketing Strategy; Internet and the Web; Information Technology; Business Startups; Web Services Industry; Web Services Industry
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Rayport, Jeffrey F., Michelle Toth, and Carrie Ardito. "PlanetAll." Harvard Business School Case 898-105, March 1998. (Revised February 2001.)
  • 2022
  • Working Paper

Getting on the Map: The Impact of Online Listings on Business Performance

By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
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Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
  • November 2013
  • Teaching Note

Barnes & Noble: Managing the E-Book Revolution

By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by... View Details
Keywords: Technological Innovation; Internet and the Web; Adaptation; Books; Retail Industry
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MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Teaching Note 614-040, November 2013.
  • 04 Jun 2013
  • First Look

First Look: June 4

suggest that highlighting the impact of prosocial spending can increase the emotional rewards of giving. Publisher's link: http://www.sciencedirect.com/science/article/pii/S0167268113000176 2006 ABA Business Law Today Guidance from ARIN on Legal Aspects of the Transfer... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2018
  • What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

potential for ecommerce growth in the country which relies (on) a lot of machine learning and AI the growth rate through the new economy prospects is just starting to take off here in Bangladesh.” Jacob Navon added, “Is the New Economy here? Maybe The View Details
Keywords: by James Heskett
  • 20 Mar 2005
  • Research & Ideas

Lessons of Successful Entrepreneurs

CEO of Silk Road Technologies. For the true entrepreneur, he continued, reality is the superior teacher; and school is an excuse to delay failure. Although their topic was "Post Boom Internet Opportunities," panelists spent most... View Details
Keywords: by Sean Silverthorne
  • July 2002 (Revised March 2003)
  • Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
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Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
  • October 2021 (Revised February 2022)
  • Case

upGrad: Delivering Career Outcomes Online: Degree by Degree

By: John J-H Kim, Anjali Raina and Rachna Chawla
In August 2021, the founders of upGrad, the latest unicorn in the Indian higher education online space, were deciding how to best use the funds to execute on their ambitious growth plans. Ronnie Screwvala, Mayank Kumar and Phalgun Kompalli had envisioned upGrad as an... View Details
Keywords: Unicorns; COVID-19 Pandemic; Higher Education; Internet and the Web; Spending; Growth and Development Strategy; Education Industry; India
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Kim, John J-H, Anjali Raina, and Rachna Chawla. "upGrad: Delivering Career Outcomes Online: Degree by Degree." Harvard Business School Case 322-054, October 2021. (Revised February 2022.)
  • March 2010
  • Article

I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time

By: Katherine L. Milkman, Todd Rogers and Max Bazerman
How do decisions made for tomorrow or two days in the future differ from decisions made for several days in the future? We use data from an online grocer to address this question. In general, we find that as the delay between order completion and delivery increases,... View Details
Keywords: Time Management; Service Delivery; Internet and the Web; Decisions; Customers; Retail Industry
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Milkman, Katherine L., Todd Rogers, and Max Bazerman. "I'll Have the Ice Cream Soon and the Vegetables Later: A Study of Online Grocery Purchases and Order Lead Time." Marketing Letters 21, no. 1 (March 2010): 17–35.
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