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  • Web

Technology & Operations Management - Doctoral

research, typically developing three publishable papers by the end of the program. Examples of doctoral thesis topics include: Examining how employee non-compete agreements affect entrepreneurship and job mobility; Improving retailers'... View Details
  • June 2016
  • Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details
Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States
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  • 23 Mar 2023
  • HBS Seminar

Tinglong Dai, Johns Hopkins

  • 04 Nov 2014
  • First Look

First Look: November 4

presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels. During functional... View Details
Keywords: Sean Silverthorne
  • Research Summary

Selling your Heritage: The Challenge of Legacy Divestitures

This paper studies companies that diversify away from and later divest their historical cores, or "legacy" businesses.  There are many reasons a firm might undertake this strategy, including a concentration of the legacy business in a declining... View Details

  • 2016
  • Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
Teaching Note for Case 314-028. After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide... View Details
Keywords: Nutritional Information; Obesity; Weight Loss; App Development; Business Startups; Nutrition; Health; Information; Mobile and Wireless Technology; Entrepreneurship; Social Enterprise; Information Technology Industry; Health Industry
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  • August 2007 (Revised March 2008)
  • Case

Fiyta - The Case of a Chinese Watch Company

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Luc R. Wathieu, Gao Wang, Fei Li and Tracy Manty
Fiyta had long been on of China's foremost watch brands. However, as China's economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or... View Details
Keywords: Brands and Branding; Product Marketing; Product Positioning; Demand and Consumers; Consumer Behavior; Consumer Products Industry; Consumer Products Industry; China
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  • 11 May 2010
  • First Look

First Look: May 11

tailor-made to the needs of each country's political, social, and economic priorities. Supplements the case "Nestlé's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this... View Details
Keywords: Martha Lagace
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • Web

Live from Klarman Hall - Alumni

evolving occupational demands varies widely among firms and countries, exerting substantial influence on productivity growth at both micro and macro levels. As we navigate these technological waves, the imperative to reskill—through... View Details
  • 16 Jun 2011
  • Working Paper Summaries

Search Diversion, Rent Extraction and Competition

Keywords: by Andrei Hagiu & Bruno Jullien; Retail
  • 15 May 2007
  • First Look

First Look: May 15, 2007

  Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and Max H. Bazerman Abstract How do decisions for the near future differ from decisions for the... View Details
Keywords: Martha Lagace
  • Article

Highways and Spatial Location within Cities: Evidence from India

By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr
We investigate the impact of the Golden Quadrilateral (GQ) highway project on the spatial organization and efficiency of manufacturing activity. The GQ project upgraded the quality and width of 3,633 miles of road in India. We use a difference-in-difference estimation... View Details
Keywords: Infrastructure; Transportation; India
Related
  • 14 May 2019
  • HBS Seminar

Patti Williams, Wharton, University of Pennsylvania

  • Program

Finance for Senior Executives

divisional levels Recognize and address biases within financial systems and structures Identify the best performance metrics Forecast and monitor outcomes with greater confidence Improve collaboration with senior-level peers Become a more... View Details
  • 24 Jul 2006
  • Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • 13 Feb 2008
  • Working Paper Summaries

Unconventional Insights for Managing Stakeholder Trust

Keywords: by Michael Pirson & Deepak Malhotra
  • Spring 2014
  • Article

Attracting Long-Term Investors Through Integrated Thinking and Reporting: A Clinical Study of a Biopharmaceutical Company

By: Andrew Knauer and George Serafeim
Faced with a large percentage of investors that chase short-term returns, companies could benefit by attracting investors with longer-term horizons and incentives that are more consistent with the long-term strategy of the company. The managers of most companies take... View Details
Keywords: Investing; Asset Management; Long-term Investing; Short-termism; Sustainability; Integrated Reporting; Leadership & Corporate Accountability; Pharmaceuticals; Leadership; Integrated Corporate Reporting; Investment; Business and Stakeholder Relations; Corporate Finance; Biotechnology Industry; Pharmaceutical Industry
Related
  • July 1987 (Revised May 1993)
  • Case

Atlas Copco (A): Gaining and Building Distribution Channels

By: V. Kasturi Rangan
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
Related
  • 15 Aug 2007
  • Op-Ed

3 Steps to Reduce Financial System Risk

and, second, a growing threat of politically motivated changes to regulatory regimes. There has been much talk recently about the extent to which the proliferation of derivative products has allowed banks to manage their balance sheets... View Details
Keywords: by Mohamed El-Erian; Financial Services; Banking