Publications

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May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

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March 2023
Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner

When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details

Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry

March 2017 (Revised July 2019)
Case

Interline Brands: Don't Stop Believing

By: Nori Gerardo Lietz and Ricardo Andrade

Interline Brands, a leading distributor of residential housing maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management... View Details

Keywords: Private Equity Exit; Consumer Goods; IPO; Private Equity; Initial Public Offering; Decision Choices and Conditions

19 Dec 2023
Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

comparison group. Top causes: education and health care Between 2020 and 2022, nonprofits in the youth, philanthropy, and housing sectors represented a larger share of grantees compared with the size of those segments of charitable giving... View Details

Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran

2013
Article

Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs

By: Mary Ann Glynn and Ryan Raffaelli

The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details

Keywords: Organizational Design; Management Practices and Processes; Corporate Social Responsibility and Impact

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Research Summary

Accountability in the World Bank

This research, now complete, examines the roles of civil society actors in advocating for greater accountability at the World Bank at three levels of decision-making: (1) the project level, (2) the policy level, and (3) the board governance level. The research finds... View Details

December 1996
Supplement

Cleveland Turnaround: Leadership in Action

By: James E. Austin, Jaan Elias and Andrea L Strimling

Consists of three separate parts. Part 1, The Cleveland Turnaround, describes Cleveland's decline until its bankruptcy in 1978. This is followed by the remedial actions taken by community leaders, starting with the election of a new mayor, the formation of new... View Details

Keywords: Leading Change; Business Cycles; Development Economics; Urban Development; Social Issues; Business and Community Relations; Cleveland

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Get In Touch | About

02163 Visit our Support Site or Contact Us Doctoral Programs Wyss House Soldiers Field Boston, MA 02163 +1.617.495.6101 Email: doctoralprograms@hbs.edu Alumni +1.617.495.6890 alumni@hbs.edu Baker Library / Bloomberg Center +1.617.495.6040... View Details

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Hiring Organizations

Holdings Management Group Global Ventures Gold House Goldman Sachs Goldman Sachs Group, Inc. Goodera Google Google DeepMind goop Gotham Consulting Partners Grantham Foundation for the Protection of the Environment, The Great Bay... View Details

October 2024 (Revised January 2025)
Case

Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

By: Lauren Cohen, Maximilian Form and Sophia Pan

When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details

Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany

September 2000
Case

Jardines: Tapping the Asian E-Commerce Market

By: F. Warren McFarlan, Melissa Dailey and Fred Young

"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details

Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption

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September 2024
Case

Faena: Magic in Mid-Miami Beach

By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page

The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the... View Details

1998
Book

Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation

By: Andrew J. Hoffman

Based on the 1997 conference organized by the Kellog Environmental Research Center and sponsored by the Kellogg Graduate School of Management, Northwestern University, Global Climate Change presents the views of key players in the debate over global climate change... View Details

Keywords: Climate Change; Policy; Goals and Objectives; International Relations

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April 2002
Case

In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen

By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok

Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details

Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry

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Research Community - Doctoral

Resources $ 140 m. Invested in research, FY22 17 Global Research Centers & Offices 224 Funded conference fellowships Wyss House Closer to home, the doctoral community often convenes at the Wyss House for... View Details

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Placement - Doctoral

Essays in Macroeconomics Advisors: Xavier Gabaix , Matteo Maggiori , and Ludwig Straub Gregor Schubert Business Economics, 2021 Placement: University of California-Los Angeles, Anderson School of Management Dissertation: Essays in Housing... View Details

21 Jul 2010
Research & Ideas

HBS Faculty Debate Financial Reform Legislation

from auto dealers, retail stores, and real estate brokers). Finally, Congress missed the main cause of the financial crisis—Fannie Mae, Freddie Mac, and the housing agencies. Given the fragility of the U.S. View Details

Keywords: by Staff

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CSV Explained - Institute For Strategy And Competitiveness

affordable housing and financial security, and other key measures of societal wellbeing. Only business can create economic prosperity by meeting needs and making a profit, creating infinitely scalable and self-sustaining solutions . Key... View Details

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal