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  • All HBS Web  (2,152)
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    • News  (791)
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    • Events  (1)
    • Multimedia  (16)
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  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

to the company to the economy as a whole—creativity is something that can be created and fostered if you have the right guidance and incentives. Think of the following insights and techniques, gleaned from the research of six HBS... View Details
Keywords: by Michael Blanding
  • 01 Apr 2015
  • Research & Ideas

The Slow, Steady Battle to Fix Cancer Care

the biggest medical insurer in the United States; one of the top-ranked hospitals in the world; and a multiyear research project at HBS that aims to repair the American health-care system. In billing for services, value-based health care... View Details
Keywords: by Carmen Nobel; Health
  • 15 Dec 2014
  • Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research View Details
Keywords: by Dina Gerdeman; Retail
  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

convinced Lakhani to drop his engineering aspirations and become a scholar of innovation. Lakhani has devoted much of his research at HBS exploring how communities and contests can be designed to achieve innovative outcomes. Last year, he... View Details
Keywords: by Dina Gerdeman
  • 10 Jan 2005
  • Research & Ideas

How to Put Meaning Back into Leading

Hill-Popper. Yet the focus on economic results usually gives a one-sided picture of what leaders can accomplish. For the well-being of business and society, the HBS scholars say, future research on leadership effectiveness should also... View Details
Keywords: by Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Building Competitive Advantage Through Operations

At the HBS Executive Education program Building Competitive Advantage Through Operations (BCAO), executives charged with leading and building operations and manufacturing strategies enhance their understanding of operations performance... View Details
Keywords: by Staff
  • 14 Nov 2019
  • Book

Lifting the Lid on Turkey's Hidden Business History

Business.” How have religion, politics and business intertwined during this period to shape development? Jones: My HBS colleague Kristin Fabbe and her co-authors show that in Turkey Islamic actors have used... View Details
Keywords: by Sean Silverthorne
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

show how this process of experimentation can be particularly valuable in the context of entrepreneurship because most new ventures fail completely, and only a few become extremely successful. We also shed light on important costs to this... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

commercials, for example, have traditionally gone together—the former creating value for the consumer, the latter capturing it for the company. When TiVo came along, it allowed viewers to record the shows they wanted without all of those... View Details
Keywords: by Michael Blanding
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

clubs," we show that 1) fees serve as a signal of price discounts, such that stores that charge fees are perceived as offering better deals for identical items; 2) the presence of fees can increase consumer spending and overall store... View Details
Keywords: Martha Lagace
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When the book is written on this election,... View Details
Keywords: by John Quelch
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

this strategy actually worked, up until now. “LEED [adoption] is not just something to pay attention to when there's a bid to rebuild city hall.” In a new paper, Public Procurement and the Private Supply of Green Buildings, authors Timothy Simcoe and Michael W. Toffel... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 28 Aug 2012
  • First Look

First Look: August 28

find that our measure of short-termism is associated with various proxies for accruals and real earnings management, suggesting that our proxy captures not just different disclosure strategies, but also different managerial styles. Next, we View Details
Keywords: Sean Silverthorne
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

microprocessor.Photo: iStockPhoto That is one of the many questions Quelch explores in the HBS case, E-Cigarettes: Marketing Versus Public Health, written with HBS Research Associate Margaret L. Rodriguez.... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 18 Aug 2014
  • Research & Ideas

Have a Better Idea To Improve Health Care?

dissemination of ideas," says Richard G. Hamermesh., MBA Class of 1961 Professor of Management Practice at Harvard Business School, and a faculty steering committee member of the Forum, which is a joint collaboration between HBS and... View Details
Keywords: by Carmen Nobel; Health
  • 13 Jan 2015
  • First Look

First Look: January 13

contribution to employment, I find that labor-intensive firms are less likely to be subject to an SEC enforcement action. Next, I show that labor-intensive firms are less likely to face an SEC enforcement action in presidential election... View Details
Keywords: Sean Silverthorne
  • 15 Jun 2020
  • Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

Community training helps fight Ebola A new case study about Last Mile Health by HBS Senior Lecturer Brian L. Trelstad and V. Kasturi Rangan, the Malcolm P. McNair Professor of Marketing, outlines how CEO Raj Panjabi’s determination to... View Details
Keywords: by Rachel Layne; Health
  • 19 May 2011
  • Research & Ideas

Empathy: The Brand Equity of Retail

business of rationality or emotionality?” To kick off the conversation, Raman relayed what happened when Cleveland Clinic CEO Delos "Toby" Cosgrove visited a class at HBS a few years ago to discuss a case study on the renowned hospital.... View Details
Keywords: by Carmen Nobel; Health
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

industry consider peer-to-peer services as marketing tools rather than the enemy? Should online pricing be different from in-store pricing? What happens when broadband makes it as easy to illegally download an entire CD as an individual track or two? View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
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