Publications
Publications
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- Faculty Publications (955)
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
- April 2008
- Case
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad
By: Michael Beer and Elizabeth Collins
In May 2007, the Engstrom Auto Mirrors plant, a relatively small supplier based in Indiana, faces a crisis. The business was in the second year of a downturn. Sales had started to decline in 2005; a year later, plant manager Ron Bent had been forced to lay off more... View Details
- April 2008
- Teaching Note
Engstrom Auto Mirror Plant: Motivating in Good Times and Bad (Brief Case)
By: Michael Beer and Elizabeth Collins
Teaching note for case # 2175 View Details
- April 2008
- Case
Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)
By: H. Kent Bowen and Marcelo Pancotto
Dr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. He involves his nurses and technicians in creating a surgical service that is constantly improving. The case has many details about how Dr. Shingleton works with... View Details
- 2008
- Working Paper
Structural Closure and Exposure: Market Reactions to Announcements of Acquisitions and Divestitures
By: Mikolaj Jan Piskorski and Nitin Nohria
This paper develops an exchange-network perspective on corporate diversification and proposes two measures of corporate scope: structural closure and structural exposure. Structural closure focuses on exchanges of goods and services inside the firm... View Details
- March 2008 (Revised September 2008)
- Case
FREEJ
By: Joseph B. Lassiter III and Firas Alkhatib
Mohammed Harib placed his phone on the desk in front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara... View Details
- March 2008 (Revised June 2009)
- Case
Actis: January 2008
By: Felda Hardymon, Josh Lerner and Ann Leamon
Paul Feltcher, the CEO of Actis, a leading private equity investor in emerging markets, is preparing for an executive retreat at which the management team will consider how best to position the firm for the future. Actis could move in a number of different directions... View Details
- March 2008
- Article
What Have We Learned from Market Design?
By: Alvin E. Roth
This essay discusses some things we have learned about markets, in the process of designing marketplaces to fix market failures. To work well, marketplaces have to provide thickness, i.e. they need to attract a large enough proportion of the potential participants in... View Details
Keywords: Risk Management; Market Design; Market Participation; Market Transactions; Failure; Safety
- November 2006
- Article
Find Your Sweet Spot
By: Rob Markey, Gerard Du Toit and James Allen
Charged with extending their unit’s product lines and boosting top-line growth over the next three years, product managers at one global consumer goods company wanted to identify the most attractive customer segments to target and how best to reach them. So they turned... View Details
- Article
Marketing, Much Like Democracy, Is Good For You (Yes, Really)
By: John A. Quelch and Katherine E. Jocz
- 2008
- Book
Managing Your Boss
By: John J. Gabarro and John P. Kotter
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job—and thereby benefit not... View Details
- 2008
- Working Paper
Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?
By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
- January 2008 (Revised August 2008)
- Case
AT&T v. Microsoft (A): IP Litigation Strategy
By: Willy Shih
This case examines a hard fought litigation over a patent that originated at Bell Labs. It illustrates the challenges that technology companies face today innovating in a complex intellectual property environment in fields where there is a high amount of... View Details
- January 2008
- Article
Do Well by Doing Good? Don't Count on It
By: Joshua D. Margolis, Hillary Anger Elfenbein and James P. Walsh
Research over 35 years shows only a weak link between socially responsible corporate behavior and good financial performance. However, there's no evidence of risk in doing good, only in being exposed for misdeeds. View Details
- 2008
- Case
Great Negotiator Case Study Package
By: James K. Sebenius, Jeswald Salacuse, Daniel Curran, Rebecca Hulse and Kristin Schneeman
This special curriculum package includes the following case studies in the Great Negotiator Case Study Series, each of which features a past recipient of PON's Great Negotiator Award:
- 2000 PON Great Negotiator: "To Hell with the Future, Let's Get... View Details
Keywords: Negotiation
- 2008
- Book
Greater Good: How Good Marketing Makes for Better Democracy
By: John A. Quelch and Katherine E. Jocz
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details
- December 2007
- Case
Ruling the Modern Corporation: The Debate over Limited Liability in Massachusetts
By: David A. Moss and Eugene Kintgen
In 1830, Governor Levi Lincoln, Jr. urged the Massachusetts state legislature to introduce a limited liability regime for manufacturing corporations similar to that adopted in neighboring states. At least since 1809, shareholders in the state's manufacturing... View Details
- December 2007 (Revised March 2013)
- Case
Queensland Sugar Limited
By: David E. Bell and Mary L. Shelman
Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers... View Details
- December 2007 (Revised July 2008)
- Case
General Mills (A)
By: Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli
General Mills is an 80-year-old company that specializes in consumer foods such as cereal, snacks, baking, and dinner products. Although General Mills is, on the whole, a very successful company, they have, in the recent past, had to face challenges as a result the... View Details
- December 2007 (Revised September 2011)
- Case
Global Knowledge Management at Danone (A)
By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen
This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details